"the lads", classic or dud?

"Yer lad, in yer hand" - yup, Father Ted did draw this to my attention.

The only times my friends use 'lads' is to denote a group of men they don't like being loud near them (see also: 'legends'), or in the context of 'there's a good lad' when coaxing/rewarding a male dog.

The only times my friends use 'lads' is to denote a group of men they don't like being loud near them

I often use "tories" for this. cos they often seem like they are.

Loaded, one of the titles synonymous with the mid-1990s lads’ mag boom, is to close after 21 years.

Loaded was once one of the the leading titles in a booming lads magazine sector, with sales of 350,000 in 2000.

In recent years the rise of the internet has seen sales plummet, circulation stood at about 35,000 in 2011, the last officially audited figures available for the title.

The magazine is owned by Simian Publishing, a company set up in 2013 for Loaded’s management to take control of the title.

adamclyne
@adamclyne

Head of Digital (EMEA) @WeberShandwick. Pug owner. Hummus Connoisseur.

The @VICEUK of my generation... #RIPLoaded

There was a point about 10 years ago when the boss at a company I worked at flipped out when an apprentice kulak drove into the yard with a rolled up copy of Nuts on the dash of his Berlingo. He got quite a hard fucking and was given a written disciplinary warning about having visible "porn mags" on company property. Even though I immensely disliked the boss I thought he was 100% otm in this case.

I personally think James Brown is one of the vilest & most worthless pieces of shit of his generation and would genuinely wish death upon him. He is that much worthless that he almost makes Paul Morley seem a likeable person. If there is a hell I hope he ends up in some dismal loop; trapped in a white transit van with dumb young guys smoking biftas at 6am, talking about spitting on Lucy Pinder's arse with Moyles blasting out at full whack - aeterno!

There was a point about 10 years ago when the boss at a company I worked at flipped out when an apprentice kulak drove into the yard with a rolled up copy of Nuts on the dash of his Berlingo

lol this is quite a turn of phrase

The worst thing about the Berlingo is 3 seats at the front, would rather lie on some padded dust sheets in the back than listen to the outright twaterry in the front all the way to Selby, even if you are doomed in a crash.

I don't know much about publishing but 35k circulation doesn't seem that bad in this day and age?