Design Crimes: corporations ditching classic logos for newer logos that are duds

Reminds me of 'Look In' magazine.

For fuck's sake. The old logo was the only thing that set Payless apart from the other cheap shoe stores.

I also like the "spoon" in the new FedEx.

No bowtie, no credibility.

xp

this however is glorious, especailly @ night (although not so much in this picture, best i could find)

vs.

http://www010.upp.so-net.ne.jp/us-hi/photo/sign-03.jpg

"Current" here means "c. 1998".

http://tobaccoonline.co.uk/images/products/1010200425749PMDunhill-19.gif

...

http://www.discount-cigarettes-store.com/images/product_details/dunhill-filter.gif????

the Citi arc is the Travelers umbrella

Even the first one is a bit mangled by the addition of the red and blue bits

Inside the "e" of the FedEx logo.

http://newsimg.bbc.co.uk/media/images/42090000/jpg/_42090432_torylogo_bbc203.jpg

http://image.guardian.co.uk/sys-images/Guardian/Pix/if/2006/10/03/20061003_if.jpg

http://image.guardian.co.uk/sys-images/Guardian/Pix/if/2006/10/05/20061005_if.jpg

Inside the "e" of the FedEx logo.

Ever notice the arrow in the Ex? I think that's more intentional.

This observation is very OTM, however, the story I heard was that when Phil Knight was in his selling-shoes-out-the-back-of-his-car days, he noticed a co-worker doodling on a note pad. He said that he liked the little soosh design he had drawn and offered to buy the "rights" to it for something like $35.

Also:

http://www.codinghorror.com/blog/images/Old_Microsoft_Logo.gif

<3 that old

MICRO
SOFT

logo? Does anyone know a font that looks like that?

It looks a little like Mexcellent, but not quite.

I thought this revive was going to be about Walmart's (formerly Wal-Mart) new logo.

http://images.businessweek.com/story/08/190/0702_walmart.jpg

http://www.businessweek.com/innovate/content/jul2008/id2008072_324653.htm?campaign_id=innovation_related

http://www.underconsideration.com/brandnew/archives/xerox_logo.gif

I like the new xerox font. Looks like those 3D beach ball logos are very in.

Walmart looks like the most generic design-your-own ever!

http://www.logo-design99.com/nwa_logo2.gif

TOO MUCH LOWER CASE

the lower case here means that the logo doesn't "work" as well too

http://www.guidebookgallery.org/pics/gui/startupshutdown/splash/win101.png

would it be politically incorrect to turn AJ into a white woman with the excuse that they're trying to distance themselves from poor representations of past choices? Yes! They're screwed for life!

-- Butt Dickass (Dick Butkus), Friday, October 6, 2006 10:06 PM (1 year ago) Bookmark Link

B-but Aunt Jemima is shapely and thoroughly bangable. If the guilty liberals replace her with an assless white girl, I'll have nothing to masturbate to at the breakfast table!

-- King-a-Ling (King-a-Ling), Friday, October 6, 2006 10:18 PM (1 year ago) Bookmark Link

truly it was a golden age

I like the new xerox font. Looks like those 3D beach ball logos are very in.

urghhh way too snuggly, and facebook + xbox doesn't compute on any level. i can almost understand moving away from the (classic) rock of gibraltar thing but if so 'speed' and/or and 'intelligence' would have been more industry appropriate.

I can't be the only one to think of this

http://www.logo-design99.com/nwa_logo2.gif

http://www.logo-design99.com/nwa_logo2.gif

http://musicmoz.org/img/editors/newwave/nwa1.gif

GM
https://www.dezeen.com/2021/01/11/general-motors-logo-redesign-2021/

KIA
https://www.caranddriver.com/news/a30222126/kia-new-logo/

I mean, the Kia one looks a bit better than the old one, but Trent Reznor might not be pleased and no way does it read as K I A

oof that gm one

GM discovers the instagram logo

I think the WB one isn't too bad as far as these things go. It's just a bit of a throwback. Usually logos without shading and gradients and beveling and and that kind of crap are better imo.

the GM one reminds me of this fancy top shelf ice cream brand that uses chemical symbols for their flavors ... Like Pb for Peanut Butter Stracciatela

The Kia one looks like a stretched version of the Nxivm sex cult brand -- the one the women got

any company that goes from upper case to lower case letters in its logo is a washed up company that refuses to age with dignity. it has the same impact of a 60 year old wearing clothes featuring the supreme logo.

i agree about the kia nxivm-inspired logo. that is a company trying to build new associations in the mind of the consumer. exploiting neurolplasticity. growth hacking.

sarahell's comparison of "gm" to fancy ice cream logo is otm.

https://pantograph0.goldbelly.com/cfill-h630-w1200/uploads/product_image/image/71903/gelato-choose-your-own-4-pints.fd0025518acac3307859dd3d0504ff23.jpg

for comparison

kinda annoyed now that I did this image search finding out that they have an Orange Honey Cardamom flavor that is not sold at my grocery store

new Petco logo:

https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/888/cached.offlinehbpl.hbpl.co.uk/news/ORP/petcoMAIN_1.png