Design Crimes: corporations ditching classic logos for newer logos that are duds

to be honest he thought that the Arby's hat was a penis hidden in plain sight and it was probably just a case of "Schwanzangst"

"don't look at the hat"

LOL

I see "slicing up freshness" and just think "slicing up eyeballs" every damn time.

hahahaha

DON'T LOOK AT ARBY'S, I WANT YOU TO KNOWW

dying @ "dnt look at the hat"

http://4.bp.blogspot.com/_TNKyjGPbA44/SlJUHg4B-QI/AAAAAAAAA4A/WLxyZJEq4_8/s400/drugstore-cowboy_156.jpg

http://hipsterbranding.tumblr.com/

Kentucky Fried Chicken is genius.-

Yahoo!'s old logo was no great shakes, and I realize they're not a top tier player in the internet world anymore, but surely they could've paid for better than this:

http://i.imgur.com/bUYzxvu.png

I think they are showing a new one every day for thirty days.
https://www.youtube.com/watch?v=agRxG-X_TEQ#at=17

Oh, I guess that's a cool way to roll it out. I hope today's isn't the winner.

Judging from their Flickr redesign, you can rest assured that there is much, much worse to come, and that the worst of all will be the final selection.

I don't hate the Flickr redesign like some people do, but I admit there's a certain amount of fun in ragging on Yahoo.

Hipsterbranding is awesome.

If only because our SU's last design team basically covered everything in that style and we mocked them for it.

always think of this thread whenever i'm shopping and come across either of these

http://vintagefashionguild.org/files/images/_big_vintagefashionguild_28195.jpg

http://vintagefashionguild.org/files/images/_big_vintagefashionguild_105969.jpg

would love to meet the cunt that decided to do that someday, just to stare into the void like

otoh it's quite handy having an instant indicator of quality so maybe points for honesty i guess

This has to be one of the all-time worst - replacing a truly classic, industry-changing, universally recognized, spectacularly distinctive logo/signage with this generic, utterly forgettable POS....

http://imageshack.us/scaled/landing/827/holidayinn72nightpleasa.jpg --> http://media-cdn.tripadvisor.com/media/photo-s/01/83/6e/f9/new-sign-went-up-april.jpg

c'mon you're pulling the old before/after photo trick there, everything looks great in neon.

those were actually incandescent light bulbs for many of the animated parts, which were U&K. The cost of keeping the signs lit is cited by the company as one reason they were removed.

An environmental disaster mind you, but it could be replicated nowadays using low-power LEDs for less than the fluorescent tubes in the new signs cost to run.

i'm ok with this one:

1968:

http://i.imgur.com/VEbzTcb.png

2014:

http://i.imgur.com/id2GdxP.png
http://i.imgur.com/g4YWopP.png

When i was in design class that Morton Salt thing was very much admired.

Pretty sure I know someone with a tattoo of it, in fact.

I've met at least two people with that as a tattoo

I know one.

Both of the ones I met were from or had lived in Chicago which didn't surprise me

I used that as my Livejournal user icon when I was in high school

This one was such an obvious mistake that they switched back:

http://creativeroots.org/wp-content/uploads/2011/01/jal-japan-airlines-logo1.jpg

Come on, Holiday Inn, you know what to do now!

The og Morton Salt girl is iconic, the new one looks like clip art.

http://i.imgur.com/LBGwHIL.jpg

http://i.imgur.com/zqZuAcf.png

er xpost

btw, Payless logo in my neighborhood remains unchanged eight years later:

http://i.imgur.com/sojq0Ho.png

Wait, does that street go: Wendy's, Burger King, McDonald's, KFC, Taco Bell, ???, Payless, and then? Heart clinic?

you never been to america before or what

That's not a Burger King, it's a Shell, jeez.

Burger King's across the street.

*in the Shell

I don't know what this is, but it's currently appearing on the tv network's Youtube page and it's only applied to the promo of Samantha Bee's upcoming late night show...

http://i.imgur.com/Qz6WiFc.jpg

Best Western went from looking like the king of the road to looking like a throat lozenge:

https://i.imgur.com/kzuFqDQ.png https://i.imgur.com/fKJZILB.png

should never changed off the 1966 version

!963 + a better font (maybe Copperplate Gothic) would have been ideal.

that one looks cool but also looks old. white outline around the blue makes it illegible. the '66 on looks like a simpler, more modern iteration of what preceded it, timeless imo. they basically kept it (just shoehorned some other stuff in) until 93.

they somehow managed to make the 2016 one worse with the new one.

whoa they were "Best Eastern" from 1964-1966? *mind-blown.gif*

lol didnt even notice, weird

maybe they were trying to get in on the British Invasion action

I thought the W had slipped, but no, that would mean it was advertising Best Wastern. Could've been a good compromise!

Couldn't get past those clever front desk clerks though:

In California, a network of independent hotel operators began making referrals of each other to travelers. This “referral system” consisted of phone calls between one desk operator and another.

I mean, now that's how you make a network! Operators calling each other from their respective desks.

Also, BW tried to pass itself off as a co-op (instead of a franchisor) until the NORTH DAKOTA SUPREME COURT stepped in and knocked off the funny business.

Flipside of this thread: corporations keeping absolutely terrible logos around forever and ever. If the Container Store logo was good, it'd be dope that they've stuck by it, but somehow they have chosen to stay loyal to the most incredibly bland thing possible, all their branding makes them look like a drug store that got a peppy refresh in 1990, and presumably sells tupperware and the like, even as the actual contents of their stores seem to be going for a slightly stylish "mini-IKEA" of semi-designy shelving, desks, and miscellaneous housewares.

http://icanstyleu.com/christiemoeller-old-blog/wp-content/uploads/2012/05/photo-2.jpg

"contain yourself" is also a really bad slogan. no fuck you, contain YOURself

https://i.imgur.com/WryikbM.gif