The slow death of McDonald's in North America?

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Supersize Me dvd given away free in papers this weekend. Full page mcdonalds advert on the back saying that there are two sides to every story...

koogs (koogs), Sunday, 23 April 2006 12:17 (eighteen years ago) link


More to the point, cities with lots of civic pride are going to be low on the chain places in general, when it comes to fast food... stressing "in general". I'm guessing Madison has a very low McDonald's count for that reason, though outer Wisconsin is probably deluged with McD's.

Not a lot of McDonald's in Wisconsin overall. Well I think it's more that Wisconsin isn't exactly in "cross-over" or "drive through" country. There aren't a lot of huge interstates in Wisconsin. If you've been there, you'll see there are not a lot of McDonalds, but that's less a matter of "civic pride" than it is a matter of McDonald's having the sense not to put up restaurants in areas with relatively little traffic. It's not a sprawly state, like its neighbor Illinois.

ronald mcdonald, Sunday, 23 April 2006 12:34 (eighteen years ago) link

I've been in Wisconsin before but on a road trip... (I drove from Minneapolis through the Dells and down to Madison, then over to Milwaukee and down to Illinois)... I don't remember much about what was between either Twin Cities/Madison or Madison/Milwaukee per se.. it's a big of a blur to me, except the city Menomenie, just because my mp3 cd player ran out of juice, and Billy Idol's "Money Money" came on the radio, and i kept on singing "Meno Monie" to the song instead (only to find out later it's pronounced "mah-NAH-meh-KNEE", and not "MEN-oh-MOAN-ee"... but anyway).. and of course, I remembered Ho-Chunk Casino. But that's it.

DOQQUN (donut), Sunday, 23 April 2006 18:01 (eighteen years ago) link

There's been very very little anti-Coca-Cola aggro even after No Logo

wasn't there a shitload after it came out about how they were fucking people & land over in india? it felt like it to me... think it was around then i actively stopped buying coca cola and their other drinks because they are scum rather than passively not buying it just because i don't like it. also there was the selling tap water thing, but that was sort of funny: dude, you live in a country where the tap water's safe and you buy bottled water? hahahaha you kind of deserve what you get.

emsk ( emsk), Sunday, 23 April 2006 22:31 (eighteen years ago) link

Yeah "snobbery" probably is a tricky word.

But I do think that cultural distaste for fast food (esp. of the multinational conglomerate variety) is partly a taste issue, and is influenced by factors such as class, education and location.

In saying this I'm not implying that such a position is automatically a bad thing: I have an attitude towards Starbucks in particular that I would happily describe as "snobbish": I much prefer the idiosyncracies of all the little city cafes that Melbourne is so ostentatiously proud of. This exists alongside a certain cynicism w/r/t Starbucks' work practices (particularly the stuff detailed in, yes, No Logo, about squeezing out competition by oversupplying the market). But my cynicism about Starbucks as an aggressive multinational chain and my distaste for the homogeneity of the Starbucks experience are mutually reinforcing, and I'm not going to pretend that without the latter my position on the former would still be as strong.

I think that, with McDonalds, I feel less antipathy b/c the fast food experience seems to me to be it's own thing at this stage, whereas Starbucks and all the other coffee chains still present themselves as capturing the "cafe experience". I react against what I instinctively perceive to be the false version of something which I enjoy. And again this is partly snobbery coming into play: when we identify and react against a faux version of something we like we are demonstrating our qualities of discernment and taste in a way that is more sophisticated (relatively) than by simply making the broad distinction b/w what we like and don't like e.g. "fast food = uncultured; coffee = cultured"

Tim Finney (Tim Finney), Sunday, 23 April 2006 23:31 (eighteen years ago) link

i was in a car service on the way home from hanging out w/ chris, vicky, robster & nyc ilxors and it was midnite and nothing was open - EXCEPT the 24 hour mcdonalds by my house. so i asked the driver to take me into the drive-thru so i had a quarter pounder w/ cheese and some fries and now i can go to sleep happy.

thank you ray kroc.

phil-two (phil-two), Monday, 24 April 2006 03:47 (eighteen years ago) link

Salads, whatever. It's because McDonalds fucked up their BURGERS is why they're going down. That crap oil they use--they didn't always use that shit.

Washable School Paste (sexyDancer), Monday, 24 April 2006 13:59 (eighteen years ago) link

The people who take advantage of Mickey Deez' $1 Menu items and 24/7 operations status eat lunch in the back of the upmarket soup/salad/sandwich joint where city center/downtown office types pay $8 for cold tandoori chicken and basil pesto on crusty wannabe ciabatta baked in parchment only 5 hours before. Their McDonalds' are located in the opposite direction from downtown that the office kids go at 6pm.

Are McDonald's ads in other countries as strongly targeted towards minorities as they now are in the US? I think I've seen about 1 ad of theirs in the past year that featured a white person as the focal point.

As long as people get tired of eating ramen slash beans & rice once in a while, McDonald's is going to be doing just fine.

TOMBOT (TOMBOT), Monday, 24 April 2006 14:41 (eighteen years ago) link

Actually just yesterday I saw one that featured a black late-teens/20something male walking down the sidewalk, and he would pass a store and look in the window and the store would physically back away from him and the sidewalk. Some monologue about how things always seem just out of his reach. But then there's the $1 menu at McDonalds, and he can get his bruger or whatever, and then he comes out and this electronics shop is moving towards him instead of away. It was pretty WTF but kind of frighteningly perceptive/OTM at the same time.

TOMBOT (TOMBOT), Monday, 24 April 2006 14:44 (eighteen years ago) link

Oh and the one with a white guy in it: He's in an armchair eating his McD's breakfast sandwich and fries (which looked REALLY GOOD to me for some reason) and then he gets up, goes into the kitchen, reaches in the fridge and pulls out - a jacket. The voiceover explains that with the $1 menu you can now use all that space in your kitchen to store the clothes you buy with the money you save on food, or something to that effect. Again, mind-boggling.

TOMBOT (TOMBOT), Monday, 24 April 2006 14:46 (eighteen years ago) link

The breakfast menu ads are the only ones with white ppl in them, I think it's astute from my personal experience, apparently McMuffins are for everyone but Big Macs are a little trashy, wtf? The most perplexing ad was the one with the pillow-faced blonde girl trying to convince an extraordinarily unattractive (and also much older than her, and too old to work as a cashier at a McD's anyway) recently-dumped Tom Hankshish dude that he should go out with her because she has the consistency of a McGriddles or something like that. WTF does that even mean?

McDonald's is also the one with the ads where ppl see their families or jobs for the first time after eating a breakfast sandwich, isn't it? Or is that something else? McGriddles are apparently some kind of mind-melting substance.

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 14:55 (eighteen years ago) link

Oh yeah where dude drinks the coffee and is like "I'm married? Holy shit!"

TOMBOT (TOMBOT), Monday, 24 April 2006 14:57 (eighteen years ago) link

Ugh you know what? It's like how the US Army ads pretty blatantly are lacking white ppl and even have that one kind of terrifying ad with the teenage mother who is convinced that joining the military is the only choice for her thx to some brochure someone gave her, but the US Army Reserves ad has the white kid in it. OK McD's ads just went back to creepy world for me.

Except for the dude who didn't know he was married, still golden.

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 15:06 (eighteen years ago) link

they should have one where some white middle-aged man drinks the coffee and realizes his Army reservist son is in danger of being killed in the middle of a shithole desert for the 14th month in a row because he voted republican.

TOMBOT (TOMBOT), Monday, 24 April 2006 15:11 (eighteen years ago) link

They should have one where the Marine is in his lame as D&D real life RPG and then is rolled up by a katamary.

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 15:12 (eighteen years ago) link

excuse me, katamari, I'm still a bit out of it.

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 15:12 (eighteen years ago) link

I go to McDonald's because they are consistent and they are fast. 99% of the time I know exactly what I'm going to get when I order a Big Mac. My burger isn't going to be rare, the lettuce isn't going to be wilted, the bun isn't going to be stale. While other fast food places may have tastier fare, my chances of waiting for a bum burger increase. So on those days when I don't want the hassle and I don't have the time, it's two-all-beef-patties for me. I can't imagine a world without McDonald's. Hell! And no, I am not poor-white-trash nor do I think that my fast food visits should warrant snubbery.

I've never been to Starbucks because I didn't get hooked on coffee. I guess I am uncultured.

Rebekkah (burntbrat), Monday, 24 April 2006 15:19 (eighteen years ago) link

all of this just makes me want a bacon egg & cheese macmuffin.

TOMBOT (TOMBOT), Monday, 24 April 2006 15:20 (eighteen years ago) link

There are plenty of ads with white people, btw. All of their premium chicken sandwich ads feature hip white people with their pinkies stuck up in the air.

Rebekkah (burntbrat), Monday, 24 April 2006 15:20 (eighteen years ago) link

sometimes I really wish taco bell delivered. how sad is that?

TOMBOT (TOMBOT), Monday, 24 April 2006 15:21 (eighteen years ago) link

That group was at least half asian, IIRC. Their ads are creepy!

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 15:21 (eighteen years ago) link

I just think they're 'hip & urban' ads are pathetic. McDonalds is, and always has been, a children's restaurant. Bring back Mayor McCheese and the Hamburglar and just be cool with who you are, Mc.

andy --, Monday, 24 April 2006 15:21 (eighteen years ago) link

Though not even 1/10 as creepy as that Heinekin Premium Light ad with the Pussycat Dolls and the egg chair.

xpost andy OTM, strangely a talking cheeseburger and an unknown purple blob are a lot less creepy than the refreshing, uplifting, hip McD's ads.

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 15:23 (eighteen years ago) link

all of this just makes me want a bacon egg & cheese macmuffin.

Get a Dunkin' Donuts one instead; it's bigger, it tastes just as good and it won't give you torrential shits.

(xpost: One man's "sad" is another man's "bold vision"! TOMBOT FOR PRESIDENT)

Dan (TMI?) Perry (Dan Perry), Monday, 24 April 2006 15:23 (eighteen years ago) link

This thread is very revealing about relationship dynamics! So cute!

JW (ex machina), Monday, 24 April 2006 15:24 (eighteen years ago) link

I think Taco Bell does deliver? Well, they did in Arlington, VA, at least.

jon how was yr dream date with Ned?

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 15:25 (eighteen years ago) link

I tried to record RAGGETT-HEADBANG.AVI but it was too dark!!!1111!1

JW (ex machina), Monday, 24 April 2006 15:29 (eighteen years ago) link

I think they've hit the point of diminishing returns with the taking your kids to MacDonald's is an easy way to feel like a good parent angle. Now that those kids have grown up (18-35) and feel vaguely stupid/gauche about going there, they have to convince us that actually, no getting your breakfast or lunch at MacDonald's is a really inexpensive and perfectly acceptable way to indulge yourself and you can see basically that the people in the ads are supposed to be basically normal folks, not trying hard to be slick or awesome.

TOMBOT (TOMBOT), Monday, 24 April 2006 15:32 (eighteen years ago) link

all of this just makes me want a bacon egg & cheese macmuffin.

I wish there was a McDonald's near my office. Instead I'm forced to have the breakfast sandwiches from Wawa (a convenience store) - which are not even as appealing (though still edible, and a nice alternative to donuts).

o. nate (onate), Monday, 24 April 2006 15:33 (eighteen years ago) link

SBARRO IS GOOD. EAT AT SBARRO. SBARRO. EAT THERE. HAVED SOME FOOD. SPADGETTY. BIG BOWLS. SBARRO. FORK. KNIFE. MILKSHAKE DRINK. TASTES GOOD. NABKIN DISPENDER. HOT AIR BLOWER. COST MORE MDONILLDS. BETTER THEN MDONILLDS. COST MORE BURGER KING. BETTER THEN BURGER KING. SBARRO COST MORE DOLLARS AND BETTER THEN THOSED ONES. HAVED SPADGETTY. SBARRO. BIG BOWLS. SIT AT BOOTHS. WAIT FOR SPADGETTY. FORK AND KNIFE. HOT AIR BLOWER. THEY COST MORE. THEY ACT NICE. SBARRO PAY THEM. YOU PAY THEM. JUST USE MONEY. DISPENDER. HOT AIR BLOWER. GARLICK BRED. FORK AND KNIFE. BIG BOWL OF SPADGETTYS. TO GIVED THEM MONEY. EATING BOOTH. JUST PAY WITH MONEY. THEY DO THE REST. PARMAZING CHEEZE DISPENDER. TASTES GOOD. BETTER THAN MDONILIDS. HOT AIR BLOWER. GARLIC BRED ROLL. TASTES GOOD. WAIT FOR SPADGETTY. CHAIR FOR BABIES. USE DISPENDER. USE FORK. USE KNIFE. USE BOOTH. USE SBARRO. THEY DO THE REST.

#1 tim@kfc.edu fan (ex machina), Monday, 24 April 2006 15:35 (eighteen years ago) link

Confession: I don't think I've been to a McDonald's more than 5x in my life. That includes getting dragged there a couple years ago by two ILXors and not eating anything, just taking photos of them waiting on fries, and one time purchasing fries as a birthday gift for someone else (don't ask), and again, not eating there. I actually have no idea what their food tastes like besides I don't like the way their fries smell at all, it makes me sick. I don't understand the good parent thing people keep bringing up, actually.

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 15:37 (eighteen years ago) link

Places that have double cheeseburgers on dollar menu = WIN
Places that have cheeseburger on dollar menu = MEH
Places that don't have dollar menu = DESTROY

JW (ex machina), Monday, 24 April 2006 15:38 (eighteen years ago) link

it's the marketing idea behind the happy meal and the clowns and burgermen and fryguys and all that, Schlosser makes note of it in his book and unlike several other things he discusses this one appears to be backed up by documentation

TOMBOT (TOMBOT), Monday, 24 April 2006 15:40 (eighteen years ago) link

i was in a car service on the way home from hanging out w/ chris, vicky, robster & nyc ilxors and it was midnite and nothing was open - EXCEPT the 24 hour mcdonalds by my house. so i asked the driver to take me into the drive-thru so i had a quarter pounder w/ cheese and some fries and now i can go to sleep happy.
thank you ray kroc.

phil-two (phil-two), Monday, 24 April 2006 15:41 (eighteen years ago) link

? how did that happen.

phil-two (phil-two), Monday, 24 April 2006 15:47 (eighteen years ago) link

They really need to bring back Mayor McCheese, Hamburglar, Fry Guys and Grimace. I didn't much care for the nugget characters.

Solution, Monday, 24 April 2006 15:50 (eighteen years ago) link

Here's the part of the thread where I let slip that Eric Schlosser's dad used to be the Prez of NBC. Do you really have to have rich media parents (see also anyone Theroux) to whistleblow and write about it?

suzy (suzy), Monday, 24 April 2006 15:56 (eighteen years ago) link

99% of the time I know exactly what I'm going to get when I order a Big Mac.

Well, 99% of the time if I go somewhere I like that does good food, I am also going to get what I expect. I'm not saying this isn't a powerful (mainly subconscious?) reason for going to McD's, but in this day and age I don't think many places of repute have shonkily unreliable quality standards.

Markelby (Mark C), Monday, 24 April 2006 16:10 (eighteen years ago) link

"shonkily"!

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 17:08 (eighteen years ago) link

Anyway, correct but most places of repute don't sell sandwiches for $1 either.

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 17:08 (eighteen years ago) link

IS A HAMBURGER A SANDWICH?
IS A PIZZA PIE?

JW (ex machina), Monday, 24 April 2006 17:15 (eighteen years ago) link

i thought they were like loss leaders hoping you would buy a $1 coke too.

phil-two (phil-two), Monday, 24 April 2006 17:15 (eighteen years ago) link

but in this day and age I don't think many places of repute have shonkily unreliable quality standards

You would be surprised. This is not a defense of McDonald's, but there are many "places of repute" where the food quality can be very inconsistent.

The Mercury Krueger (Ex Leon), Monday, 24 April 2006 17:15 (eighteen years ago) link

franchise standards in falling apart when you demand that all employees be paid as little as possible in order to meet absurd and somewhat frightening price points shockagon

TOMBOT (TOMBOT), Monday, 24 April 2006 17:19 (eighteen years ago) link

http://community.livejournal.com/mcdonalds_talk/158400.html

JW (ex machina), Monday, 24 April 2006 17:21 (eighteen years ago) link

I don't know about places of repute. But restaurants that are supposed to be on the same level as McDonald's aren't as reliable. If I go to Burger King and order a Whopper Jr. there's no telling what I'm going to get. Sometimes it's more like Whopper soup. Sometimes it's cold Whopper soup. Sometimes there's an onion ring under the bun.

Rebekkah (burntbrat), Monday, 24 April 2006 17:22 (eighteen years ago) link

McDonald's is fucking nasty and you couldn't pay me to eat there, but I don't see any waning of their predominance in the US.

their Indian franchise menus are hilarious (and also look thoroughly inedible. McD's "vegetable shabzi"? = NOTHANKYOU)

Shakey Mo Collier (Shakey Mo Collier), Monday, 24 April 2006 17:23 (eighteen years ago) link

IT INVOLVES 2 PIECES OF BREAD = IT IS A SANDWICH TO ME

Allyzay Rofflesbot (allyzay), Monday, 24 April 2006 17:27 (eighteen years ago) link

it is sandwiched, I agree

RJG (RJG), Monday, 24 April 2006 17:31 (eighteen years ago) link

JW which one of those people on the McD's livejournal page is you

TOMBOT (TOMBOT), Monday, 24 April 2006 17:31 (eighteen years ago) link

/r/fuckdonalds iirc

ben "bance" bance (bizarro gazzara), Friday, 21 April 2017 18:02 (seven years ago) link

There's an infamous but LOLworthy-as-hell video of someone who at least wants to fuck a McDonald's burger - well if not quite a video at least an animated GIF - and the amazing thing is it's not from some internet rando who posted it online, but rather an actual paid McDonald's banner ad!

http://www.myconfinedspace.com/wp-content/uploads/2007/09/id_hit_it_-_mcdonalds_banner.gif

It appeared on espn.com in 2005 before some horrified McD exec managed to reach ESPN and get it pulled within an hour, but not before several bloggers captured it for all eternity. Exhibit A for why advertisers (and ppl in general) shouldn't try to be hip by using slang catchphrases until they're sure they know what they mean....

Lee626, Saturday, 22 April 2017 06:01 (seven years ago) link

Here in Joliet our local McD's is busy nearly all the time. It's particularly mystifying as there are excellent Mexican restaurants all around it, plus a BK and a Checkers. There is so much traffic in and out of there that it's a frequent car accident zone. And I must admit that I'm guilty of hitting it once a month or so, meself.

VyrnaKnowlIsAHeadbanger, Saturday, 22 April 2017 14:20 (seven years ago) link

mcd's jumping on the health goth bandwagon two years too late

ben "bance" bance (bizarro gazzara), Sunday, 23 April 2017 08:39 (seven years ago) link


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