feel like Rule #1 of writing/directing commercials is knowing that the vast majority of your audience isn't really paying attention. so all this intricately produced stuff that's paced like an Avengers movie is just kinda falling on deaf ears, particularly those which have very little to do with the product itself. back in my day a commercial was just two dude yelling "ZESTY!" at each other
― frogbs, Thursday, 22 September 2022 19:53 (one year ago) link