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ten months pass...
Many soccer clubs began thinking of themselves as quasi-lifestyle brands some time ago. Paris Saint-Germain aspires to becoming a purveyor of fashion. So does Juventus. But a slew of American teams playing in the minor leagues or even in amateur circuits, like Providence City, Forward Madison and the Kingston Stockade, have hurried past building a global soccer juggernaut and skipped ahead to the fashion part.Whereas PSG and its fellow powerhouses see streetwear as an avenue to tap into new markets—namely the non-fans—and eke out a little more revenue, some savvy American clubs have made the merchandising business central to their model. It’s the jerseys that makes the soccer possible, rather than the other way around.
one year passes...
one year passes...