Conceptual Metaphors, Progressive Values, and Reframing in America: the Work of George Lakoff

I always mix this guy up with George Akerlof

The strange thing to me is that the examples he chose are so easy to interpret correctly that almost anyone who has studied rhetoric and the language of persuasion could have atomized them as fully and correctly as Lakoff does.

anyone who has studied rhetoric and the language of persuasion would be able to write as clearly and concisely as george lakoff? i...don't think so

I say "fully and correctly", while you say "clearly and concisely". This discrepancy exceeds to-may-to vs. tom-ah-to. Let's call the whole thing off!

ok but you're still asserting that this is something regular people should be able to do, which is not true

regular people who have studied rhetoric and the language of persuasion

people who have studied rhetoric and the language of persuasion appear to be somewhat irregular these days.

i'm doing my best to change that and to make this knowledge and information available to anyone who crosses my professional path
and i appreciate lakoff's writing because i can show it to my students and then discuss it. with any luck, they will pay attention and it will sink in.

I have a feeling that your best will be sufficient to reach those who are reachable.

have dems successfully deployed his advice?

Philip, the answer to your question seems to be no.

I dug this piece, which gets into why most of the press, the Clinton campaign, and left-leaning folks failed at understanding a lot of what's going on and how people think.