https://eyeondesign.aiga.org/wp-content/uploads/2019/08/Algeria_InLine_2.jpg
The name comes from an are.na page that's been compiling examples, but [Removed Illegal Link].
In 2017, Facebook began rolling out a series of new illustrations to accompany content throughout the site. The illustration system, developed by an L.A.- and Brooklyn-based design firm called Buck, is both distinctive and consistent: A typical illustration features smiling figures drawn in a flat, minimal style, with skin in a bright, pastel blue, pink, or green, and gangly, disproportionately large arms and legs.The incessantly joyful cartoon people are never static. They’re always in motion, dancing, painting, running, or hugging one another with the expanse of their oversized limbs arching away from their bodies like giant wet noodles. Often, they carry similarly large objects: a paintbrush, a trombone, a calendar.Facebook has become closely associated with this style, which its creators at Buck aptly dubbed "Alegria," which is Spanish for "joy." But the company is a fairly recent adopter of what has become an overwhelming trend in editorial and web illustration over the past few years, with particular prevalence currently in the realm of tech. Airbnb, Hinge, Lyft, Airtable, Google, and YouTube are all in on the craze, along with seemingly every other new app or startup in existence. For these companies, adopting a visual language that signals positivity and connectedness is a tool to paper over the social and political harm and divisiveness their products create—and illustration has increasingly become a centerpiece of the strategy.
The incessantly joyful cartoon people are never static. They’re always in motion, dancing, painting, running, or hugging one another with the expanse of their oversized limbs arching away from their bodies like giant wet noodles. Often, they carry similarly large objects: a paintbrush, a trombone, a calendar.
Facebook has become closely associated with this style, which its creators at Buck aptly dubbed "Alegria," which is Spanish for "joy." But the company is a fairly recent adopter of what has become an overwhelming trend in editorial and web illustration over the past few years, with particular prevalence currently in the realm of tech. Airbnb, Hinge, Lyft, Airtable, Google, and YouTube are all in on the craze, along with seemingly every other new app or startup in existence. For these companies, adopting a visual language that signals positivity and connectedness is a tool to paper over the social and political harm and divisiveness their products create—and illustration has increasingly become a centerpiece of the strategy.
Once you recognize the style, it's everywhere. There's a twitter account and a Facebook group with examples.
― Elvis Telecom, Saturday, 5 October 2019 03:31 (five years ago) link
(Illegal?) Here's the original post on the AIGA blog: https://eyeondesign.aiga.org/dont-worry-these-gangley-armed-cartoons-are-here-to-protect-you-from-big-tech/
― Elvis Telecom, Saturday, 5 October 2019 03:32 (five years ago) link
https://pbs.twimg.com/media/D7RKEyKX4AAp2_-.png
― Elvis Telecom, Saturday, 5 October 2019 03:33 (five years ago) link
ugh
― Canon in Deez (silby), Wednesday, 17 March 2021 17:18 (three years ago) link
https://www.verywellmind.com/thmb/WZcjZFaIDU1j9-9N1FY4WmL5UnU=/960x0/filters:no_upscale():max_bytes(150000):strip_icc():format(webp)/the-myers-briggs-type-indicator-2795583_FINAL-5c4b6112c9e77c00014af95f.png
― jmm, Wednesday, 17 March 2021 19:27 (three years ago) link