Yoga, essential oils, astrology etc: Why have they become so popular?

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Over the past 2-3 years or so, I‘ve noticed a lot of my friends getting into these things and it annoys me to no end. Is this a general phenomenon or only happening in hipster bubbles? The whole pseudo spirituality movement really does my head in.

(This thread was triggered by a friend of mine starting her own artisanal soap brand)

groovemaaan, Friday, 23 July 2021 13:16 (two years ago) link

well it's probably because the first conjunction of Saturn and Jupiter in the air element has taken place in Aquarius, indicating that this is the dawning of the age of aquarius, the age of aquariaaaaaaaaas, AQUARIAAAAAAAAAAAAAAAS!!

A viking of frowns, (Camaraderie at Arms Length), Friday, 23 July 2021 13:20 (two years ago) link

stretching and nice smells and connecting with other people through a half-serious common rubric are all kinda good tho?

adam, Friday, 23 July 2021 13:24 (two years ago) link

I'm not sure I'd necessarily include artisanal soaps in that spectrum of pseudo spirituality ... But best keep close to your friend: Anita Roddick started the Body Shop in Brighton on a wing and a prayer, and sold it to L'Oréal for over £650m 30 years later!

Luna Schlosser, Friday, 23 July 2021 13:30 (two years ago) link

sold it to the world leaders in animal testing, smh

A viking of frowns, (Camaraderie at Arms Length), Friday, 23 July 2021 13:31 (two years ago) link

And now there’s a Body Shop MLM too.

Notes on Scampo (tokyo rosemary), Friday, 23 July 2021 14:15 (two years ago) link

saw a Body Shop in Beijing, in China all cosmetics must be animal tested by law, so

A viking of frowns, (Camaraderie at Arms Length), Friday, 23 July 2021 14:16 (two years ago) link

This has been around forever? Doesn't seem to me to be more prevalent than in past decades. The new twist is that they are now far right wing.

KEEP HONKING -- I'M BOBOING (Boring, Maryland), Friday, 23 July 2021 14:32 (two years ago) link

I feel like yoga and astrology are in totally different worlds here. Most people who do yoga don't put any spiritual overlay on it, it's treated as a form of exercise and bodywork, like Pilates or something. Astrology actually asks you to believe in some extrascientific assertions and the renewal of its popularity is way more surprising!

Guayaquil (eephus!), Friday, 23 July 2021 14:32 (two years ago) link

essential oils is not a "hipster" thing ime. obv things can overlap but it seems more popular among the christian MLM/facebook sector. listen to "the dream" podcast from a few years ago for more about this phenomenon!

criminally negligible (harbl), Friday, 23 July 2021 16:13 (two years ago) link

there are so many categories of these things it would be hard to make a chart. they can but don't all fit into the same groups: yoga, wellness, energy healing, essential oils, MLMs, gwyneth paltrow-type people. like some are hippies, some are hippies AND q anons, some are mormons, some are grifters, some are being grifted. and don't forget ❀ the cult of: ➥motivational speakers ➥life coaches ➥personal growth gurus ➥new-age charlatans ➥AWESOMENESS FEST

criminally negligible (harbl), Friday, 23 July 2021 16:18 (two years ago) link

yeah i wouldn't say essential oils are hipster at all

Yoga with Adriene is the youtube equivalent of the old Jane Fonda VHS tapes, or Jack LaLanne on broadcast TV.. 'You too can do this at home!' Certainly makes it less of a starting hurdle when you can try it out on your living room floor

Andy the Grasshopper, Friday, 23 July 2021 16:32 (two years ago) link

The broader thing here looks like "an odd thing that your years long friend suddenly gets into which is sorta cult-ish", which has happened in forever.

I guess having that happen in multiple friendships at once is hell.

xyzzzz__, Friday, 23 July 2021 16:34 (two years ago) link

i recently learned about ROLFING because i walked by a place and looked up what it was, and found it was like an office building for pseudo-medicine/"holistic" practitioners https://en.wikipedia.org/wiki/Rolfing

criminally negligible (harbl), Friday, 23 July 2021 16:35 (two years ago) link

that wikipedia article has a link to all of the alternative medicines on the right btw, have fun

criminally negligible (harbl), Friday, 23 July 2021 16:36 (two years ago) link

including "camel urine"

criminally negligible (harbl), Friday, 23 July 2021 16:37 (two years ago) link

you keep Adriene's name out of your whore mouth

lukas, Friday, 23 July 2021 16:44 (two years ago) link

lol

Andy the Grasshopper, Friday, 23 July 2021 16:45 (two years ago) link

In the US essential oils/wellness/alt medicine strikes me as a response to the cost/lack of availability/corruption of our healthcare system (and thus why it's not limited to the right or left - you might distrust doctors because of the NWO implanting microchips or because Perdue sponsors four yearly vacation retreats for them). Trying to exert agency when you feel like you have none defines a lot of contemporary American life.

Joe Bombin (milo z), Friday, 23 July 2021 20:43 (two years ago) link

otm

yeah. and people are miserable (depressed, burnt out, generally not healthy) and looking for these kinds of miracle cures w/ promises a real doctor would never make and influencers and MLMs know that.

criminally negligible (harbl), Friday, 23 July 2021 21:02 (two years ago) link

Americans have a long, long history of falling for snake oils, tinctures, magnetic bracelets, etc... these are the new versions. The traveling medicine show has been replaced by the internet and Goop TV.

(Obv not talking about yoga here)

Andy the Grasshopper, Friday, 23 July 2021 21:06 (two years ago) link

I love yoga with adriene

treeship., Friday, 23 July 2021 21:07 (two years ago) link

also making scented things with essential oils is fun, practical, and relatively inexpensive as crafty hobbies go. i made my own moisturizer, lip balm, deodorant, bath salts -- it was fun for a while (while I had a job) and i don't believe it was particularly trendy but like who cares? people need to soothe their frazzled nerves and doing that through homemade toiletries & natural smells i believe is 100% ok/not worthy of scorn

weird woman in a bar (La Lechera), Friday, 23 July 2021 21:35 (two years ago) link

I don’t think anyone has beef with good smells but the “lavender oil is a replacement for SSRIs and chemo” crowd.

Joe Bombin (milo z), Friday, 23 July 2021 21:38 (two years ago) link

Green juice/smoothies belong here unless that moment has passed.

Joe Bombin (milo z), Friday, 23 July 2021 21:43 (two years ago) link

celery juice seemed to be an up and coming cure all but not sure if it's still hot

Joe Rogan sold a lot of Vitamixes for kale smoothies but that may have peaked a while back when I saw a video where a “I train UFC” guy threw a chicken breast in with his avocado and kale.

Joe Bombin (milo z), Friday, 23 July 2021 21:46 (two years ago) link

essential oils smell and make me nauseous

making splashes at Dan Flashes (Neanderthal), Friday, 23 July 2021 21:47 (two years ago) link

essential oils rule. we have a muji infuser. it really cuts through the smell of stale air in our one bedroom apartment.

treeship., Friday, 23 July 2021 21:47 (two years ago) link

(It was 100% not a parody.)

Joe Bombin (milo z), Friday, 23 July 2021 21:48 (two years ago) link

https://sated.com/

Soylent/keto miracle cure combo platter.

Drinking olive oil mixed with cocoa powder is no way to live.

Joe Bombin (milo z), Friday, 23 July 2021 21:51 (two years ago) link

kale, avocado and a chicken breast in a smoothie sounds gross but healthy as long as the chicken breast is cooked.

treeship., Friday, 23 July 2021 21:52 (two years ago) link

i don't think making ones own soap fits in here really. i'd make my own soap if i had time because i like to make things.

criminally negligible (harbl), Friday, 23 July 2021 22:43 (two years ago) link

Celery juice was popularized by the Medical Medium. It’s such a scam!

Notes on Scampo (tokyo rosemary), Friday, 23 July 2021 22:45 (two years ago) link

Is the recent popularity of “inspirational quote” home wall decorations and shirts also a part of this trend?

Mr. Snrub, Friday, 23 July 2021 22:49 (two years ago) link

Astrology is the one that really does my head in, especially the way it's being championed from a social justice pov (female coded, based on the knowledge of non-Western civilizations, etc.).

Daniel_Rf, Saturday, 24 July 2021 12:57 (two years ago) link

some proportion of that is just deliberate fantasy and/or a really effective way to troll the logic & reason crowd. the most SJW people I know of would probably dismiss astrology as essentialist and overly scientistic (rather than not enough)

Left, Saturday, 24 July 2021 13:27 (two years ago) link

the zodiac shit is western astrology anyway isn’t it

Left, Saturday, 24 July 2021 13:40 (two years ago) link

Left at 8:27 24 Jul 21

some proportion of that is just deliberate fantasy and/or a really effective way to troll the logic & reason crowd


I don't think this is even remotely true

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Saturday, 24 July 2021 13:52 (two years ago) link

Yeah lol ppl don't live to troll others.

xyzzzz__, Saturday, 24 July 2021 14:07 (two years ago) link

And yet ILX exists...

Mr. Cacciatore (Moodles), Saturday, 24 July 2021 14:10 (two years ago) link

Many people otm itt! Tokyorosemary, did you listen to the Maintenance Phase episode about the medical medium??! That was a wild ride.

Ima Gardener (in orbit), Saturday, 24 July 2021 15:11 (two years ago) link

I think the preeminent essential oil MLM is Young Living, they really got the white evangelical women's market sewn up hard. I think Amway primed everyone. The Dream podcast is a great introduction to that history, thanks harbl!

Ima Gardener (in orbit), Saturday, 24 July 2021 15:20 (two years ago) link

io: yes!

Notes on Scampo (tokyo rosemary), Saturday, 24 July 2021 15:22 (two years ago) link

Oh lord, the Young Living guy.

Notes on Scampo (tokyo rosemary), Saturday, 24 July 2021 15:24 (two years ago) link

I love yoga and do a few basic poses all the time on my own. I’m of the “it’s exercise and nothing more” mindset. I used to go to classes more regularly but now the thought of those fake smiley people and also $ and time keeps me away.

I live close to headquarters for some essential oils mlms (do terra and young living) in utah. It’s always been a mormon associated mlm thing afaict. Nu skin used to be another one. Tahitian Noni. Now all the health fad mlms rub shoulders with tech startups and Adobe in Lehi, it’s very weird.

Linda and Jodie Rocco (map), Saturday, 24 July 2021 15:26 (two years ago) link

Yeah I started to like yoga recently after not really getting it before. Turns out I need to stretch more as I age and as I'm not a practicing dancer anymore. I did however grow up in peak "evangelical freakout re yoga and meditation being a ruse for demons to possess school children" times. That was definitely a thing and to this day yoga is suspect among evies.

Ima Gardener (in orbit), Saturday, 24 July 2021 15:30 (two years ago) link

aiui that's actually a much more accurate understanding of the original depiction of yogis than the present one

rob, Saturday, 24 July 2021 15:33 (two years ago) link

I should amend that to some proportion of that which i have encountered, as in I actually know more people who pretend to be into this stuff bc of who it pisses off than people who are heavily into it, this is obviously unrepresentative of anything else

Left, Saturday, 24 July 2021 16:27 (two years ago) link

Better that people get into astrology than the Myers-Briggs test IMO.

Joe Bombin (milo z), Saturday, 24 July 2021 16:28 (two years ago) link

I’m confused by all the talk of marxist leninist maoists and/or men who love men

Left, Saturday, 24 July 2021 16:28 (two years ago) link

Been going to classes and practicing yoga for nearly a decade, will start yelling about the benefits of Chakras to troll ppl.

xyzzzz__, Saturday, 24 July 2021 16:43 (two years ago) link

lol I can't remember but someone called Meyers Briggs "business astrology"

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Saturday, 24 July 2021 16:48 (two years ago) link

People don't live their lives to troll others but they do say dumb shit on social media to troll others and dumb shit on social media is a pretty big part of any trend these days so I don't think Left is totally wrong here. That being said the acquaintances I have who are into astrology aren't trying to troll anyone, they're quite earnest.

Yoga I think is almost on the opposite path in that I think there's more ppl around now who practice it without caring in the least about any spiritual aspects of it than ever before.

Daniel_Rf, Saturday, 24 July 2021 16:52 (two years ago) link

Astrology and witchcraft resurgence are harmless compared to most of the things mentioned ITT. (Though there's probably an 'Uber for witchcraft' startup grift percolating somewhere.)

Joe Bombin (milo z), Saturday, 24 July 2021 17:06 (two years ago) link

MLM and crystals that cure cancer stuff is obviously worse, don't think anyone would argue otherwise, but also more widely derided and debunked, in my social circle at least.

Daniel_Rf, Saturday, 24 July 2021 17:10 (two years ago) link

yeah i wouldn't say essential oils are hipster at all

― Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Friday, July 23, 2021 9:30 AM (yesterday)

it depends on yr definition of hipster? Yeah, I know a lot of people that could be called hipsters that are into essential oils / tinctures / homeopathic stuff -- but as harbl said, it's not limited to that cultural group. I personally have a cognitive line between "using things that smell nice for an aesthetic experience" and "this stuff will solve serious health problems" ... and some of my friends/social circle blur it in ways that are super awkward for me.

sarahell, Saturday, 24 July 2021 17:52 (two years ago) link

essential oils rule. we have a muji infuser. it really cuts through the smell of stale air in our one bedroom apartment.

― treeship., Friday, July 23, 2021 2:47 PM (yesterday)

see also: poorly ventilated bathrooms

sarahell, Saturday, 24 July 2021 18:08 (two years ago) link

my personal experience with essential oils is way more with mlm moms type crowd

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Saturday, 24 July 2021 21:28 (two years ago) link

but I def know there's levels to the game

Blues Guitar Solo Heatmap (Free Download) (upper mississippi sh@kedown), Saturday, 24 July 2021 21:29 (two years ago) link

Live. Laugh. Love. is universal

Linda and Jodie Rocco (map), Saturday, 24 July 2021 21:34 (two years ago) link

My social circle is more Nag Champa than rosemary oil when it comes to smells.

Joe Bombin (milo z), Saturday, 24 July 2021 22:11 (two years ago) link

it's a little odd that people go nuts about low-VOC paint for their interior walls and then run an essential oils vaporizer 24/7

mark e. smith-moon (f. hazel), Saturday, 24 July 2021 22:35 (two years ago) link

Expensive skincare brands use a lot of essential oils. I think the idea is that if your face oil is so concentrated it stings, that means it's working.

Lily Dale, Saturday, 24 July 2021 22:54 (two years ago) link

oh yeah, and i like the brand of moisturizers and hand soap called every one (e o for essential oils, get it?) because it smells good even if it doesn't moisturize that well

criminally negligible (harbl), Saturday, 24 July 2021 23:44 (two years ago) link

lol I can't remember but someone called Meyers Briggs "business astrology"

"astrology for LinkedIn users" was the version I heard

bovarism, Saturday, 24 July 2021 23:54 (two years ago) link

HRstrology

Joe Bombin (milo z), Sunday, 25 July 2021 00:00 (two years ago) link

is this where I ask what enneagrams are and why they're so popular now, or is that a different thread

lukas, Sunday, 25 July 2021 00:44 (two years ago) link

I mean I get that they're another personality typology, I just don't get why everyone suddenly got the enneagram gospel

lukas, Sunday, 25 July 2021 00:45 (two years ago) link

no different than high-waisted jeans coming back

mark e. smith-moon (f. hazel), Sunday, 25 July 2021 01:20 (two years ago) link

yoga is nice. essential oils smell good but probably aren't worth the investment. i have zero interest in astrology unless "float on" is involved

eisimpleir (crüt), Sunday, 25 July 2021 14:40 (two years ago) link

ever since i turned off personalized ads, i've been seeing a lot of ads on youtube that are a "marketing of masculinity" variant of this phenomenon

eisimpleir (crüt), Sunday, 25 July 2021 14:41 (two years ago) link

pendulums are freaky

brimstead, Sunday, 25 July 2021 16:43 (two years ago) link

Over the past 2-3 years or so, I‘ve noticed a lot of my friends getting into these things and it annoys me to no end. Is this a general phenomenon or only happening in hipster bubbles? The whole pseudo spirituality movement really does my head in.


How do you want people to live? Sounds like:

Plain unscented soap for hygienic quick showers only, utilitarian exercise carried out according to Army Combat Fitness Training, and all assessment of character and personality must not deviate from orthodox freudianism and APA DSM-5 manual.

Luna Schlosser, Sunday, 25 July 2021 18:01 (two years ago) link

correct

class project pat (m bison), Sunday, 25 July 2021 18:07 (two years ago) link

Mandatory Dr. Bronner's, citizen

Guayaquil (eephus!), Sunday, 25 July 2021 18:58 (two years ago) link

I feel like there's probably a middle ground in personality assessment between diagnostic pathology and 'I'm an INFP because I was born under a full moon.'

Joe Bombin (milo z), Sunday, 25 July 2021 19:12 (two years ago) link

wtf is wrong with nice soap?

Yerac, Sunday, 25 July 2021 19:44 (two years ago) link

probably quite alarming if you weren't aware of its existence or use until now

mark s, Sunday, 25 July 2021 19:51 (two years ago) link

alert ilx mods when they become aware of salad dressing not bought in a bottle.

Yerac, Sunday, 25 July 2021 20:00 (two years ago) link

I think the "essential oils" in the thread title doesn't mean "nice soap," it's shorthand for "essential oils, medicinal and/or psychoactive properties ascribed to"

Guayaquil (eephus!), Sunday, 25 July 2021 20:11 (two years ago) link

my salad dressing usually comes in shampoo bottles that were previously filled with shampoo

making splashes at Dan Flashes (Neanderthal), Sunday, 25 July 2021 20:16 (two years ago) link

(x-post)

Yes - but in the main post groovemaan says:

(This thread was triggered by a friend of mine starting her own artisanal soap brand)

Luna Schlosser, Sunday, 25 July 2021 20:17 (two years ago) link

yes ^^^
i did analyze that first post in-depth trying to figure out what year they were living in.

Yerac, Sunday, 25 July 2021 20:20 (two years ago) link

fucking righteous post by Luna there!!

brimstead, Sunday, 25 July 2021 21:22 (two years ago) link

I mean the “plain scented soap” one…. Kinda corresponds to how I feel about all the “I hate this phrase” threads on ile lol

brimstead, Sunday, 25 July 2021 21:23 (two years ago) link


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