This thread was not tested on real curves

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http://www.dove.co.uk/images/home_table_03.jpg

So what opinion do you have on this ad campaign?

You can download the ad here: http://www.dove.co.uk/dove_tested.html

― Catty (Catty), Friday, 16 April 2004 16:21 (twenty-two years ago)

p.s. it's not actually the spice girls. a lot of people have made that mistake.

― Catty (Catty), Friday, 16 April 2004 16:22 (twenty-two years ago)

'Real curves' is almost as lame a phrase as 'real women'.

― N. (nickdastoor), Friday, 16 April 2004 16:23 (twenty-two years ago)

I can't decide if it's good intentions poorly executed or poor intentions well executed.

HSA finds it really distracting, though.

― Super-Kate (kate), Friday, 16 April 2004 16:23 (twenty-two years ago)

good intentions well executed (reasonably)

― stevem (blueski), Friday, 16 April 2004 16:24 (twenty-two years ago)

bound to be a parody version. John Smith's bitter, as tested on real curves (Peter Kay in just his pants). Wow I'm a marketing genius.

― stevem (blueski), Friday, 16 April 2004 16:25 (twenty-two years ago)

I like the idea of advertising which actually uses realistic female body images, and I do think it's quite well done, in that it's not particularly degrading. But it just seems a bit cynical and exploitative, and I can't quite put my finger on it. As a fat chick, I feel vaguely talked down to in a way I can't describe.

― Super-Kate (kate), Friday, 16 April 2004 16:26 (twenty-two years ago)

Stevem, you should sell that to them.

― N. (nickdastoor), Friday, 16 April 2004 16:28 (twenty-two years ago)

they would hire me on the spot, offering 500k a year with apartment and cokesluts on tap, failing to realise that i am nowt but a pop-cultural magpie.

― stevem (blueski), Friday, 16 April 2004 16:30 (twenty-two years ago)

yeah, kate - you're ENORMOUS. don't you think it's time you did something about your massive weight problem?

― lauren (laurenp), Friday, 16 April 2004 16:32 (twenty-two years ago)

Pop-cultural magpies are totally what they want, you idiot.

― N. (nickdastoor), Friday, 16 April 2004 16:33 (twenty-two years ago)

I'm three stone overweight. On a shorter woman, it would be obscene.

What I mean is, the chicks in those ads have bodies like mine. Not bodies like magazine adverts.

― Super-Kate (kate), Friday, 16 April 2004 16:33 (twenty-two years ago)

i know what you meant... i was just indulging in a bit of friday afternoon joking around.

― lauren (laurenp), Friday, 16 April 2004 16:35 (twenty-two years ago)

It took me a while to realise that they were supposed to be 'normal women'. They're hardly heffalumps.

― N. (nickdastoor), Friday, 16 April 2004 16:35 (twenty-two years ago)

The one who scares the crap out of HSA is not in that particular group. But still. Compare them with the usual models in skincare ads, and they're immense.

― Super-Kate (kate), Friday, 16 April 2004 16:36 (twenty-two years ago)

(Which is a statement on the abnormal skinniness of girls in ads, not the fatness of those women.)

― Super-Kate (kate), Friday, 16 April 2004 16:37 (twenty-two years ago)

"these women are normal women! if you are like them, you are normal, too!"

― RJG (RJG), Friday, 16 April 2004 16:37 (twenty-two years ago)

i dunno, they still look pretty slender. the one i think you mean that scares HSA is bigger tho.

― stevem (blueski), Friday, 16 April 2004 16:37 (twenty-two years ago)

what bothers me is the fact that this ad is for a "firming cream." it's reverse marketing. This is what women look like, and women can relate to these images, but the fact they're selling a "firming cream" implies that they shouldn't want to look like this.
It's hammered home in the T V ad, in which the narrator states, "Testing this cream on a size 8 model wouldn't have been much of a challenge."
I think it's sad that these women couldn't be modelling something else instead, like a new razor or George by Asda or something, anything, else.

― Catty (Catty), Friday, 16 April 2004 19:37 (twenty-two years ago)

The one not in the ad SCARES HSA? I thought he'd be "oooh, Mummy..." what with the size of that bosom.

― Catty (Catty), Friday, 16 April 2004 19:42 (twenty-two years ago)

Oooooh!! The token black chick is touching the wee token Latina girl's booty!! WeeHee!!!

― Jeanne Fury (Jeanne Fury), Friday, 16 April 2004 19:55 (twenty-two years ago)

Haha it's just like the Spice Girls!

― VengaDan Perry (Dan Perry), Friday, 16 April 2004 19:56 (twenty-two years ago)

The black girl has a nice bumper.

― scg, Friday, 16 April 2004 20:01 (twenty-two years ago)

well that was boring.

― the surface noise (electricsound), Saturday, 17 April 2004 07:46 (twenty-two years ago)

I'd very much like to go to bed with just about all of them. Lots.

― Sick Nouthall (Nick Southall), Saturday, 17 April 2004 08:09 (twenty-two years ago)

before or after they started using the firming cream?

― Catty (Catty), Saturday, 17 April 2004 15:45 (twenty-two years ago)

During?

― winterland, Saturday, 17 April 2004 15:53 (twenty-two years ago)

MY GOD THEY'RE ENORMOUS!!!

Actually, of course, they're not enormous. I think perhaps that is what makes the photo sort of, I dunno, off-putting/catchy/different/provocative. If they were actually FAT, it would be a different thing altogether. It seems to be saying that even if you look like this, and these women look perfectly normal and not part. overweight, you're probably still not satisfied with yourself, even though most men would find these women attractive. But you know we don't usually show you women who look like this. So it's arresting.

― Skottie, Saturday, 17 April 2004 15:54 (twenty-two years ago)

I don't think they are fat at all. But the tv ad suggests otherwise -- well, it says they have "big tums and pear-shaped bums" etc, as though this were a bad thing.
Actually, the only one who looks really big is the One Not Pictured, and she only looks big because she has a massive bosom.
Which, from what I understand, isn't a bad thing.

― Catty (Catty), Saturday, 17 April 2004 16:00 (twenty-two years ago)

God women are great.

― Sick Nouthall (Nick Southall), Saturday, 17 April 2004 16:11 (twenty-two years ago)

Women god is great

― Robbie Lumsden (Wallace Stevens HQ), Saturday, 17 April 2004 16:13 (twenty-two years ago)

I want to be naked with curvy women.

― Sick Nouthall (Nick Southall), Saturday, 17 April 2004 16:15 (twenty-two years ago)

caked with nervy women also works

― stevem (blueski), Saturday, 17 April 2004 16:23 (twenty-two years ago)

he he!

I though this advert was slightly grotesesque. but then nothing wrong with grotesquerie.

― Robbie Lumsden (Wallace Stevens HQ), Saturday, 17 April 2004 16:42 (twenty-two years ago)

I wish my "real curves" looked like those "real curves". Sheesh!

― ipsofacto (ipsofacto), Saturday, 17 April 2004 20:54 (twenty-two years ago)

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