"Nearly three out of four people experience a relaxed vibe at their chill party"

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Question: How do we sell the crappy rotgut vodka that no one wants?
Answer: Madison Avenue of course!

But superpremiums, and even some premiums, like Stolichnaya, are too expensive to be an everyday tipple among young drinkers, the target of Danzka's campaign. Danzka is focusing on 25- to-34-year-olds who spend the first half of Saturday night at home, drinking from Dixie cups instead of paying $8 for restaurant martinis.

"Talk to the typical guy, and he's got his house, he's got his high-definition TV, he's got his iPod hooked up to his stereo," said Hayes Tauber, product manager for international brands at Absolut Spirits. "He's got a great opportunity to have his friends over before they head out to the bars." The company coined a phrase to describe these early-evening drinking sessions: chill parties.

To flesh out the concept, Absolut Spirits commissioned Maxim to poll young adults on their weekend habits. Among the results that found their way into Danzka's promotional materials were these: 85 percent of the 1,631 adults questioned by telephone said a chill party consisted of three to seven people, while "nearly three out of four people experience a relaxed vibe at their chill party."

― Elvis Telecom (Chris Barrus), Friday, 21 May 2004 00:54 (twenty-two years ago)

The one unrelaxed guy at the chill party is the host who has to put up with the other three clods

― Elvis Telecom (Chris Barrus), Friday, 21 May 2004 00:54 (twenty-two years ago)

let's never drink again

― the surface noise made by people (electricsound), Friday, 21 May 2004 00:55 (twenty-two years ago)

Your first answer is brilliant, Elvis Telecom

― Tracer Hand (tracerhand), Friday, 21 May 2004 00:57 (twenty-two years ago)

the whole article is brilliant in that deadpan nyt way.

― Sterling Clover (s_clover), Friday, 21 May 2004 01:33 (twenty-two years ago)

"Talk to the typical guy, and he's got his house, he's got his high-definition TV, he's got his iPod hooked up to his stereo,"

Jesus H. Christ on a crutch, did I miss a meeting on how to be a 'typical guy'?

― Ned Raggett (Ned), Friday, 21 May 2004 01:35 (twenty-two years ago)

and it confirms the obvious way the price-range tiers are set for most hard liquors in the U.S.

i'd say i'm a high-premium category drinker myself (jw red but not black &c.)

― Sterling Clover (s_clover), Friday, 21 May 2004 01:36 (twenty-two years ago)

the only way the cost of liquor can factor into that lifestyle to such a degree is if the typical guy drinks like a bottle a night.

― Sterling Clover (s_clover), Friday, 21 May 2004 01:36 (twenty-two years ago)

Who the fuck goes out and drinks $8 martinis in the first place? What happened to $4 beers and glasses of shit champagne at the club?

― Trayce (trayce), Friday, 21 May 2004 01:39 (twenty-two years ago)

new york four years ago to thread

― stockholm cindy (Jody Beth Rosen), Friday, 21 May 2004 01:49 (twenty-two years ago)

Ive always drank at home in preference to going out, or before going out, in any case. I thought every smart money-cautious young thang did? We used to sit in the car before popping into our usual club and drink goon til we were roasted before we even kicked off, to save money. Well, when I was a silly young goth thing anyway.

― Trayce (trayce), Friday, 21 May 2004 01:51 (twenty-two years ago)

I've got my iPoid, I've got my high definition TV
I've got plenty of weapons to fight! I will fight!

― the music mole (colin s barrow), Friday, 21 May 2004 01:53 (twenty-two years ago)

But you're cool, see.

― Ned Raggett (Ned), Friday, 21 May 2004 01:53 (twenty-two years ago)

re: article, goddamn that is lame.

trayce I could listen to you talk all day long I think.

― oops (Oops), Friday, 21 May 2004 04:41 (twenty-two years ago)

Typical Guy also sleeps with not one but two girls at the same time every night who are a) extremely attractive and b) prone to bisexuality

― Gear! (Gear!), Friday, 21 May 2004 06:31 (twenty-two years ago)

Typical Guy does not post the above to message board and get jealous of Typical Guy immediately thereafter

― Gear! (Gear!), Friday, 21 May 2004 06:33 (twenty-two years ago)

Erm, gosh thanks oops. I think! heh.

― Trayce (trayce), Friday, 21 May 2004 06:34 (twenty-two years ago)

Hey anyway, wtf is this " "nearly three out of four people experience a relaxed vibe at their chill party." - what the hell was the fourth person doing? Running around the room with his pants down shouting OLE OLE OLE!?

― Trayce (trayce), Friday, 21 May 2004 06:38 (twenty-two years ago)

He was hanging out with that renegade dentist who doesn't recommend Dentyne gum.

― oops (Oops), Friday, 21 May 2004 06:47 (twenty-two years ago)

"Eh mate you got any king skins?"

"Huh? SKINS?!"

"Yeh, they're right by your knee over there mate"

"Where? Where?! I don't see them"

"Just there dude -"

"Oh no! Oh no! I can't see them! What the fuck is going on?!"

"Relax man, it's a chill party"

"I don't like it. It's too sociable - I have to go.."

"Naw mate, look do you want some Absolut?"

"I have to go, I'm sorry - sorry.. Just gotta go thanks... seeya I'm...I - I'm going".

― dog latin (dog latin), Friday, 21 May 2004 07:26 (twenty-two years ago)

"What's up shorty, how you been? Hey look, if you're not doing anything later on, we're having a chill party. And hey, my boy's got an Ipod and hi-definition TV." *WINK!*

― LC, Friday, 21 May 2004 07:42 (twenty-two years ago)

Is that called a chill party? These have always been familiar to me as just being a way of getting pished before going out. what's a bus bevvy then? A chill road trip?

― Robbie Lumsden (Wallace Stevens HQ), Friday, 21 May 2004 08:17 (twenty-two years ago)

"chill party" has got to be one of the most condescending and badly thought out bits of marketing coinages ever. and there's a lot of them too.

― dog latin (dog latin), Friday, 21 May 2004 08:24 (twenty-two years ago)

I'm getting a marketing-caricatures-from-The-Simpsons vibe from these dudes. What's a dixie cup? If it's what I think it is, then the dude should have invested in some decent glassware rather than blowing it all on a plasma screen.

― Markelby (Mark C), Friday, 21 May 2004 08:27 (twenty-two years ago)

....and surely the point is not to chill at these do's but to get all fired up for going out. Preferably using the songs "Telephone call from Istanbul" or "SLUT".

― Robbie Lumsden (Wallace Stevens HQ), Friday, 21 May 2004 08:35 (twenty-two years ago)

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