how useful are flyers really?

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i so rarely rely on flyers for things (club nights, exhibitons, whatever) - word of mouth (interweb based or otherwise) seems to be all i need. i know there's the spontaneity aspect of picking up a flyer for something that appeals to you that you'd otherwise miss, but how often does that happen to you really? i think at least that the junk nature of flyers far outweighs any real advantages they still have in this day and age. there are other ways to save a quid on entry too...

what do you think? do you think any event could be promoted well enough without using paper at all (i.e. just going for press coverage, online and in retail print)?

Sven Bastard (blueski), Tuesday, 15 March 2005 17:20 (twenty-one years ago)

but drawing posters is fun! I dunno, I like cool-looking artifacts of specific events. They may not help much for increasing attendance at specific things, but people take them home, put them on their walls where their friends/acquaintances see them = free distribution/appreciation of yr work. which is nice.

Shakey Mo Collier, Tuesday, 15 March 2005 17:25 (twenty-one years ago)

alot of flyering on the actual night of the thing I suspect does alot of good, you leave them in nearby bars etc and people immediately think "well I could go there, NOW".

As for other times, well I think they work quite well. I always find flyers in my back pocket after nights out, even for stuff I don't like, and I look at them the next morning. Now I may not go to the event but it can't hurt.

Like most other promotion, the point is just letting people know you exist.

Ronan (Ronan), Tuesday, 15 March 2005 17:27 (twenty-one years ago)

Don't the authorities stick "cancelled" signs over fly posters these days?

jel -- (jel), Tuesday, 15 March 2005 17:28 (twenty-one years ago)

I've often wondered about this, as I've driven around the city, looking for virgin urban space to hang a poster or stood freezing outside a club, monotonously intoning "flyer for a show, band playing next week, would you like a flyer, band here next Friday" etc.

For a local band (which is what I'm flyering for), I think you can't really expect that many people to come to your show based on the flyer alone. But hopefully people will remember your name, become conscious of your existence, so that maybe they'll see a listing in the paper a couple months later and be like, "oh I've heard of them!" (even if they don't remember why!) I think it can help build a reputation.

jaymc (jaymc), Tuesday, 15 March 2005 17:32 (twenty-one years ago)

I collect the things.
While 90% of fliers go into the trash never having been any use at all - a small percentage do get the word out. And for most people that's enough to justify the whole endeavor. I do think fliers are a vital component for promotion.

xpost

Thermo Thinwall (Thermo Thinwall), Tuesday, 15 March 2005 17:33 (twenty-one years ago)

i guess they're still necessary when you're not established

Sven Bastard (blueski), Tuesday, 15 March 2005 17:35 (twenty-one years ago)

It creates good show karma by focusing the artist's mind on the desired goal; making and putting up flyers is an act of creative visualization first and advertising second; let the waves of shakti flow over the urban trashscape . . . it is also good band therapy, leading to a tighter bond and a shared sense of "we're in this thing together" . . .

Drew Daniel (Drew Daniel), Tuesday, 15 March 2005 17:49 (twenty-one years ago)

I used to collect good quality ones for roach - the Slam/Soma ones were great for that and were always handed out at the end of a club night which was tres handy.

Don't go clubbing anymore, so I've been reduced to using the back and front of my Ikea and Argos catalogues, and recently, when very desperate, the cover of Oor Wully. :-(

Rumpsy Pumpsy (Rumpie), Tuesday, 15 March 2005 17:52 (twenty-one years ago)

That's beautiful, Drew.

It's also an excuse to stop pretty girls on the street.

Jordan (Jordan), Tuesday, 15 March 2005 17:52 (twenty-one years ago)

Anyway I'm pretty untouched by flyers these days, but when I lived downtown I would walk past kiosks upon kiosks of flyers every day, and found out about cool shows from them more often than by looking in the paper.

Jordan (Jordan), Tuesday, 15 March 2005 17:54 (twenty-one years ago)

It never ceases to amaze me how some people won't take a flyer sometimes! Like after a club. I would understand on the street but coming out of a club, why wouldn't you. Fucking assholes!

Ronan (Ronan), Tuesday, 15 March 2005 17:55 (twenty-one years ago)

Ronan OTM (upthread specifically).

Steve, are you sure you're not just hoping people will say "nah, you don't need to bother with flyers, they hardly make any difference"? Because, and I say this through painful experience, it doesn't really seem to work that way.

Markelby (Mark C), Tuesday, 15 March 2005 17:56 (twenty-one years ago)

I always take flyers from everyone, even if I don't look at them, and especially if the person handing them out looks cold/downcast/is handing out flyers for some obviously horrid little business that's never going to get anywhere.. they have to get rid of all of them, and they can't just dump them, my taking one gets them one step closer to the goal. On occasion I actually have used them. I got a half-price suit on the strength of a flyer, for instance.

Tracer Hand (tracerhand), Tuesday, 15 March 2005 17:58 (twenty-one years ago)

It's like all advertising, it is just flow of info, not instant conversion to cause. And lots and LOTS of people never use the net, as mad as that may seem to us here, those are the people you need too.

Ronan (Ronan), Tuesday, 15 March 2005 18:01 (twenty-one years ago)

Ronan.. why must you give them the flier, then? I mean they're obviously not going to look at it and they will certainly just toss it to the ground after a few steps anyhow. Maybe they don't want to litter.

xpost - I've only turned down fliers when they're hideous or if I've gotten that one already.

Thermo Thinwall (Thermo Thinwall), Tuesday, 15 March 2005 18:01 (twenty-one years ago)

When I was about twelve my uncle used to give me flyers to put up on my bedroom wall, they were all for weird and wonderful raves that featured DJ's such as Dye Witness and the like. I thought they were cool, I couldn't wait to grow up and go to one of these "3 fields! 120 artists! Jugglers! Fire eaters! And the biggest funfair in Scotland!"

T in the Park was all that was left by the time I was weaned.

Rumpsy Pumpsy (Rumpie), Tuesday, 15 March 2005 18:06 (twenty-one years ago)

That's nothing to sneeze at.

Tracer Hand (tracerhand), Tuesday, 15 March 2005 18:25 (twenty-one years ago)

most people on this thread otm. i know it's a waste of time but i like doing it anyway!

hstencil (hstencil), Tuesday, 15 March 2005 19:07 (twenty-one years ago)

guh, i'm currently designing a flyer for a friend's weekly DJ gig

his partner keeps nixing my ideas, but won't offer what he really wants.

The JaXoN 5 (JasonD), Tuesday, 15 March 2005 19:34 (twenty-one years ago)

i dont think ive gone to anything as a result of one of the thousands of flyers ive ever seen. except once but thats because the guy who was handing them out (also the dj) had such nice face, and nice hair, and nice juicy lips, and juicy ass as well.

phil-two (phil-two), Tuesday, 15 March 2005 19:54 (twenty-one years ago)

don't stop!!

Tracer Hand (tracerhand), Tuesday, 15 March 2005 22:02 (twenty-one years ago)

and his name was tracer hand

phil-two (phil-two), Tuesday, 15 March 2005 22:08 (twenty-one years ago)

okay stop!!!

Thermo Thinwall (Thermo Thinwall), Tuesday, 15 March 2005 22:12 (twenty-one years ago)

It never ceases to amaze me how some people won't take a flyer sometimes! Like after a club. I would understand on the street but coming out of a club, why wouldn't you. Fucking assholes!

Hmm... See, call me a hippy, but I hate the idea of all these bits of paper needlessly being printed on, and then thrown away.

I quite often feel sorry for the poor people trying to give them to me and try and say sorry when I don't take something being rudely thrust in my face - but If I take them I'm part of the process giving the impression they are an effective medium.. therefore, I don't.

If there is something on I want to go to, chances are I have already heard about it, or I don't have enough money to go to it anyway - having already spent my money on events put on by people who don't rely on badly targetted flyers for promotion.

Chewshabadoo (Chewshabadoo), Wednesday, 16 March 2005 10:12 (twenty-one years ago)

Like after a club. I would understand on the street but coming out of a club, why wouldn't you.

i don't like taking them then or ever really, i guess because i'm 'technorati' or whatever i can get any info i need online if i really want to - it's just more junk for pockets/wastebins otherwise

Sven Bastard (blueski), Wednesday, 16 March 2005 10:18 (twenty-one years ago)

I used to hand out flyers in Camden and had to get rid of 500 of the fuckers to earn £10, so I always take them from the people giving them out so they can go home.

suzy (suzy), Wednesday, 16 March 2005 10:30 (twenty-one years ago)

i'm one of those whaddyamacallits

Sven Bastard (blueski), Wednesday, 16 March 2005 10:32 (twenty-one years ago)

Everyone including me gets jaded about flyers but tell me when you were little that you weren't excited to find them in your windshield wipers, especially if you went all night and it was sunny out and the things looked like gorgeous shiny little hot dogs glittering in the sun like more sacred passports to the future, OMG you were SO ripped right. We have too much paper in Canada, and too many decent designers/cheap printers in metro areas, so you get desensitized quick to really nice/thick/goodlooking flyers, so you start looking for the cheap funny ones usually made by ppl you know. Always take the damn flyers, put them in your back pocket, and throw them away when you get to your car or at least away from the spot. Those kids look so fragile, and you know they need more money for more shit they can jam with in their sketchy, trill little eastside suite while you're driving home with really good looking people to warm carpets, really good yay, awesome weed and DVDs, and remember there's a SHITLOAD of ice cream and sushi for later, rite? You don't have to be anywhere tomorrow. And to be honest, you hardly ever have to be anywhere, tomorrow. You'd probably feel better if you did (which is a complete lie).

LeCoq (LeCoq), Wednesday, 16 March 2005 11:05 (twenty-one years ago)

i can't remember the last time i saw one i really liked the look of anyway

apart from the Poptimism flyer of course

Sven Bastard (blueski), Wednesday, 16 March 2005 11:14 (twenty-one years ago)

i still have a copy of the first jazz insects flyer!!

(haha i shd stand in the street and give it to someone: maybe they will be transported BACK IN TIME 23 years)

mark s (mark s), Wednesday, 16 March 2005 11:19 (twenty-one years ago)

god i wish i still had the flyer for this weekly electroclash party i put in in 2001. it was so so so cute. it was pink and had this drawing of a 1950s woman in like an apron opening a box and out of the box was this little sattellite, and it was all pink and light blue.

i think dan selzer still has it somewhere. he dj'ed once there

phil-two (phil-two), Wednesday, 16 March 2005 19:41 (twenty-one years ago)

but despite handing out 40,000,000 of them, still it was pretty shitty turnout.

phil-two (phil-two), Wednesday, 16 March 2005 19:42 (twenty-one years ago)

is lecoq just tryign to make me want to punch him or what?

the slaverizer, Wednesday, 16 March 2005 19:53 (twenty-one years ago)

two years pass...

can anyone recommend a decent uk-based flyer/poster company? currently using j*mj*arprint.com who have let me down too many times so am trying to find a reliable friendly replacement, can anyone help?

NI, Friday, 31 August 2007 12:35 (eighteen years ago)

I can tell you who NOT to use - i.e. alocalprinter.com - flyers and posters for gigs are really time dependent! They are useless if they turn up the day AFTER the gig they are promoting.

Masonic Boom, Friday, 31 August 2007 13:35 (eighteen years ago)

if they are just handed out on the street or left on shop counters they are almost completely worthless

however, if one finds a place where real prospective punters are hanging out and one then accompanies one's flyering with detailed, friendly conversation about whatever the hell it is, they can be very very effective

signed,

someone who has just been flyering in edinburgh every day for two weeks

Tracer Hand, Friday, 31 August 2007 13:46 (eighteen years ago)

i think doing one just to display on the internet is good!

blueski, Friday, 31 August 2007 13:50 (eighteen years ago)

Yes, I far prefer that method, it wastes less paper.

But I do love gig posters, I always get one if it's good.

Masonic Boom, Friday, 31 August 2007 13:52 (eighteen years ago)

yeah, flyer at relevant shows, parties, record shops where people you want at your party/show/event might actually hang out, etc.

Hurting 2, Friday, 31 August 2007 13:53 (eighteen years ago)


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