Printers in NYC: Recommendations?

So I have this zine-ish sort of thing that needs printing. There's a Kinko's not far from me, but does anyone have a better recommendation? (I'm in Midtown, but I'd travel a little to find something better than Kinko's.) This is not going to be a huge job, maybe 500 copies or something, so it shouldn't be a place that only handles big commercial work.