'Jack' radio too white for New York?# Though the format is a hit in L.A., ratings are down with New Yorkers.
By Rafer Guzman, Newsday
NEW YORK -- Last week brought good news for New York area radio listeners who hate the new Jack format: Its ratings are in the john.
According to the latest Arbitron figures, WCBS/101.1 FM, which switched in June from its much-loved oldies format to the random-sounding, no-host Jack format, has sunk to 22nd place. That's a pretty poor showing, especially considering the old WCBS had been hovering in the top 10 before making the switch.
But Jack isn't failing everywhere. In Los Angeles, one of the most dynamic and competitive markets in the country, the recently Jacked station KCBS/93.1 FM has not only seen its ratings rise, it's become No. 1 among the 25- to 54-year-old demographic, highly coveted by advertisers.
So why hasn't Jack taken off with New Yorkers? Here's one theory: In a city filled with racial diversity and music that crosses racial divides, Jack sounds pretty darn white.
The Jack format generally plays rock and pop mostly from the 1980s, hoping to tap into youngish-but-aging listeners -- about 35 to 44 -- who have fond memories of hair-metal, new-wave and their older siblings' classic-rock collections. On WCBS, you might hear Quiet Riot, Duran Duran and Elton John in a given hour. In many cities, that may be exactly what people want to hear.
But an '80s teenager in New York would have had very different tastes than his counterpart in, say, Dallas. New York City at that time was ground zero for hip-hop, not to mention plenty of disco and Latin dance music. The average white kid in Manhattan or Brooklyn was probably into early rap and the occasional salsa-flavored dance track along with guitar-based rock and new-wave. Even now, New York is largely defined by rhythm-based music.
Infinity Broadcasting, the people behind Jack, are quick to point out that it's not a generic, one-sound-fits-all format. Each station's programmer, they say, has the ability to tailor his playlist for the locals. Maybe WCBS, after only about four months under the Jack banner, simply hasn't yet figured out what mix of music will appeal to a New York audience.
Listening to Jack for an hour, it's clear that the station is positively afraid of rap. But maybe a little less Rick Springfield and a little more Slick Rick is all it needs.
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 17:40 (twenty years ago)
― rasheed wallace (rasheed wallace), Tuesday, 25 October 2005 17:45 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 17:46 (twenty years ago)
― Huk-L (Huk-L), Tuesday, 25 October 2005 17:47 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 17:47 (twenty years ago)
― Eisbär (llamasfur), Tuesday, 25 October 2005 18:03 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 18:03 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 18:05 (twenty years ago)
― Matthew C Perpetua (inca), Tuesday, 25 October 2005 18:08 (twenty years ago)
But an '80s teenager in New York would have had very different tastes than his counterpart in, say, Dallas. New York City at that time was ground zero for hip-hop, not to mention plenty of disco and Latin dance music.
and for hip-hop, it was kiss-fm. god, the '80s was really one of the best eras for radio.
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 18:12 (twenty years ago)
― oops (Oops), Tuesday, 25 October 2005 18:15 (twenty years ago)
I could go on about how much I hate Jack and terrestrial radio in general (and I work at a Big Radio Company so I have lots to bitch about!) but I guess should remember who pays my rent. Yeah sure, I work on the 'cool' Internet radio side but guess where 95% of the revenue (which is a lot) comes from... Yup, those crappy stations that for some unknown reason (to me) still seem to appeal to people...
― Rob Bolton (Rob Bolton), Tuesday, 25 October 2005 18:21 (twenty years ago)
― sexyDancer (sexyDancer), Tuesday, 25 October 2005 18:23 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 18:29 (twenty years ago)
― s1ocki (slutsky), Tuesday, 25 October 2005 18:33 (twenty years ago)
― Rob Bolton (Rob Bolton), Tuesday, 25 October 2005 18:35 (twenty years ago)
― sexyDancer (sexyDancer), Tuesday, 25 October 2005 18:43 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 18:45 (twenty years ago)
― k/l (Ken L), Tuesday, 25 October 2005 18:48 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 18:59 (twenty years ago)
― giboyeux (skowly), Tuesday, 25 October 2005 19:01 (twenty years ago)
― Confounded (Confounded), Tuesday, 25 October 2005 19:07 (twenty years ago)
― sexyDancer (sexyDancer), Tuesday, 25 October 2005 19:08 (twenty years ago)
― teeny (teeny), Tuesday, 25 October 2005 19:14 (twenty years ago)
what gets me is that america isn't anywhere near as white as it thinks it is (or would like to believe it is), and that's becoming more true with every passing year. i cannot fucking stand it when people talk about "the average american," when you can throw a dart at a census map and the probability of hitting a middle-class white guy is fairly small.
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 19:15 (twenty years ago)
there was a thread about cbs-fm going jack as well, but i couldn't find it before.
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 19:16 (twenty years ago)
-- Eisbär (llamasfu...), October 25th, 2005.
This statement is more or less correct. Compounding the snark is the fact that their playlist isn't all that random or pod-casty. < / big surprise >
we used to have a "jammin' oldies" station that was like a "jack" format for fans of '70s and '80s R&B, disco, soul, "urban AC," and a small smattering of hip-hop. it was really great. but it seems like older people here don't listen to radio much unless it's talk radio, sports, or npr. seriously, talk radio is where it's at.
-- katrina vanden roffle (theundergroundhom...), October 25th, 2005.
Jammin 105 was awesome. Then it became Just Another Hip Hop Station.
― Jimmy Mod wants you to tighten the strings on your corset (The Famous Jimmy Mod), Tuesday, 25 October 2005 19:18 (twenty years ago)
― Hurting (Hurting), Tuesday, 25 October 2005 19:20 (twenty years ago)
― The Ghost of Black Elegance (Dan Perry), Tuesday, 25 October 2005 19:22 (twenty years ago)
Goddamnit, stop being so quick. I need to read these threads before posting.
― Hurting (Hurting), Tuesday, 25 October 2005 19:23 (twenty years ago)
Spanish language radio is tops in several markets. San Antonio, for instance, has their airwaves dominated in the ratings by hispanic stations. Its something like half the top 10, including #1.
― Alan Conceicao (Alan Conceicao), Tuesday, 25 October 2005 19:29 (twenty years ago)
hey, there's a lot more variety on hip-hop radio today than there was ten years ago (when every other track was some expressionless stoner doing a syncopated "uh... uh..." over a low-rider squelch). now all the little homegrown scenes are stepping up to the plate. but it's not as if you can't hear those songs in a thousand other places.
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 19:35 (twenty years ago)
― Alex in NYC (vassifer), Tuesday, 25 October 2005 19:41 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 19:45 (twenty years ago)
― Eisbär (llamasfur), Tuesday, 25 October 2005 19:53 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 20:04 (twenty years ago)
-- Alan Conceicao (deadandrestles...), October 25th, 2005 3:29 PM. (Alan Conceicao) (later) (link)
107.5 KXTN has been number one for a long time. Tejano jamsss.
― Its morph 'em to pun cute (Matt Chesnut), Tuesday, 25 October 2005 20:09 (twenty years ago)
R.I.P. Radio Free Hawaii. 1991-1997.
"Radio Free Hawaii's claim to fame was that its programming was determined by weekly votes submitted to the station by listeners from all over the state using a ballot system. The voted songs and artists were tabulated each week and a weekly survey of the Top 36 Hits based on those votes were counted down with Sheriff Norm Winter every Saturday morning at 10:AM. The songs featured on that week's survey went into high music rotation at the station while other voted for songs were featured on a somewhat lesser rotation. The music represented by listener votes spanned all genres... rap, pop, rock, alternative, country, Hawaiian, jazz, classical, ska and more..."
― Confounded (Confounded), Tuesday, 25 October 2005 20:10 (twenty years ago)
― miccio (miccio), Tuesday, 25 October 2005 20:11 (twenty years ago)
― k/l (Ken L), Tuesday, 25 October 2005 20:32 (twenty years ago)
― knife (nordicskilla), Tuesday, 25 October 2005 21:00 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 21:22 (twenty years ago)
― knife (nordicskilla), Tuesday, 25 October 2005 21:23 (twenty years ago)
― Shakey Mo Collier (Shakey Mo Collier), Tuesday, 25 October 2005 21:24 (twenty years ago)
― Shakey Mo Collier (Shakey Mo Collier), Tuesday, 25 October 2005 21:25 (twenty years ago)
it is though. l.a. has a lot more white republican types than nyc, and they've felt underrepresented/pissed off because so much of the local media is geared towards the mexican population. so the jack format is a big deal.
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 21:32 (twenty years ago)
"southern california" i should say -- this would include orange county too.
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 21:34 (twenty years ago)
― Shakey Mo Collier (Shakey Mo Collier), Tuesday, 25 October 2005 21:35 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 21:36 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 21:37 (twenty years ago)
http://www.droxy.com/images/2005/08/cousin-brucie.jpg
― howell huser (chaki), Tuesday, 25 October 2005 22:22 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 22:23 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 22:27 (twenty years ago)
― howell huser (chaki), Tuesday, 25 October 2005 22:29 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Tuesday, 25 October 2005 22:30 (twenty years ago)
― howell huser (chaki), Tuesday, 25 October 2005 22:31 (twenty years ago)
― Shakey Mo Collier (Shakey Mo Collier), Tuesday, 25 October 2005 22:38 (twenty years ago)
i've read a little abt this and apparently it started in canada. what that means...
― geoff (gcannon), Wednesday, 26 October 2005 00:43 (twenty years ago)
ah ok. forget that last point then.
― geoff (gcannon), Wednesday, 26 October 2005 00:44 (twenty years ago)
see, here's the whole problem i have with JACK, BEN, or whatever ... if "it's like yr ipod," then why not just keep on listening to yr ipod and not to these shitty stations?!?
― Eisbär (llamasfur), Wednesday, 26 October 2005 00:50 (twenty years ago)
― katrina vanden roffle (Jody Beth Rosen), Wednesday, 26 October 2005 00:54 (twenty years ago)
― Hurting (Hurting), Wednesday, 26 October 2005 01:33 (twenty years ago)
― Hurting (Hurting), Wednesday, 26 October 2005 01:35 (twenty years ago)
seriously though, what is the point of listening to jack in new york city, when you can turn the dial to wplj or 102.7 and hear the same damn songs, maybe arranged a *little* bit differently? it's not like it has a particularly local flavor in any way. at least wplj has a morning show led by someone who has a lot of local radio history (scott shannon). and who knows whether people actually listen to 102.7 in its post-opie-and-anthony incarnation. (i guess arbitron would.)
i mean, perhaps that is guzman meant with his comparison to LA -- there are way too many dentists-office-friendly stations on the nyc dial to begin with, and it's not that far of a jump from wltw (the no. 1 station in the city) to jack. one might play the 'harder' bon jovi songs, but that's about it.
also i totally miss the 'jammin oldies' format.
― maura (maura), Wednesday, 26 October 2005 01:38 (twenty years ago)
― howell huser (chaki), Wednesday, 26 October 2005 01:43 (twenty years ago)
Are you kidding? Radio has been like that for years. Every city's "oldies" station or "modern rock" station is identical and programmed from a central Clear Channel office somewhere.
― walter kranz (walterkranz), Wednesday, 26 October 2005 01:49 (twenty years ago)
― Hurting (Hurting), Wednesday, 26 October 2005 02:09 (twenty years ago)
100% OTM. it's one of the more blatant "appeals to assholes" ad campaigns that i've seen in a while.
― Eisbär (llamasfur), Wednesday, 26 October 2005 02:10 (twenty years ago)
― Hurting (Hurting), Wednesday, 26 October 2005 02:12 (twenty years ago)
― Wiggy (Wiggy), Wednesday, 26 October 2005 02:15 (twenty years ago)
Wiggy: OTM
― rogermexico (rogermexico), Wednesday, 26 October 2005 02:44 (twenty years ago)
― Eisbär (llamasfur), Wednesday, 26 October 2005 02:59 (twenty years ago)
― howell huser (chaki), Wednesday, 26 October 2005 03:01 (twenty years ago)
that's reason #15,571 to hate clear channel then!
― Eisbär (llamasfur), Wednesday, 26 October 2005 03:03 (twenty years ago)
― howell huser (chaki), Wednesday, 26 October 2005 03:13 (twenty years ago)
...and it's not all that bad, frankly. it has a better hit rate than the Current (discussion linked above). but the "playing what we want." slogan is VERY alarming and nasty: the wider the genre/decade net is thrown, the more pointed the exclusions seem, the more compulsory belonging to the "we" becomes.
― geoff (gcannon), Wednesday, 26 October 2005 03:15 (twenty years ago)
― rogermexico (rogermexico), Wednesday, 26 October 2005 03:19 (twenty years ago)
― rogermexico (rogermexico), Wednesday, 26 October 2005 03:22 (twenty years ago)
To be fair, I don't mind the "I play what I want" attitude if it comes from some selective dj with real personality and taste.
― Hurting (Hurting), Wednesday, 26 October 2005 03:23 (twenty years ago)
― Hurting (Hurting), Wednesday, 26 October 2005 03:24 (twenty years ago)
― howell huser (chaki), Wednesday, 26 October 2005 03:26 (twenty years ago)
the ref maybe sort of local (the current being a more seemingly-ilm friendly station run by mpr in the twin cities area) but all radio is local innit, still.
xpost chaki i'd add + sports metal. i'm pretty sure i heard enter sandman the other day! but maybe that gets a pass cos the vikings use it.
― geoff (gcannon), Wednesday, 26 October 2005 03:34 (twenty years ago)
― howell huser (chaki), Wednesday, 26 October 2005 03:39 (twenty years ago)
such as:http://musiclab.co.jp/billboard/at/no1hc/top40hits_1980.html
― katrina vanden roffle (Jody Beth Rosen), Wednesday, 26 October 2005 03:42 (twenty years ago)
― howell huser (chaki), Wednesday, 26 October 2005 03:47 (twenty years ago)
― Hurting (Hurting), Wednesday, 26 October 2005 03:54 (twenty years ago)
loos like they did a fagan two for tuesday!
last played on jack la:Blondie - Call MeVan Halen - JumpTalking Heads - Take me to the RiverThin Lizzy - The Boys are Back in TownSheryl Crow - If it Makes You HappyMotley Crue - Dr. FeelgoodEagles - Life in the Fast LaneNew Order - True Faith
complete with a "BUY CD" link under each name
― howell huser (chaki), Wednesday, 26 October 2005 04:09 (twenty years ago)
― howell huser (chaki), Wednesday, 26 October 2005 04:11 (twenty years ago)
― teeny (teeny), Wednesday, 26 October 2005 09:56 (twenty years ago)
10/12/2005News Flash of the Day apparently inflammable means that the stuff is flammable. must have missed the memo on that one. yet another tough lesson learned.
― howell huser (chaki), Wednesday, 26 October 2005 21:53 (twenty years ago)
― Jimmy Mod wants you to tighten the strings on your corset (The Famous Jimmy Mod), Wednesday, 26 October 2005 21:54 (twenty years ago)
"We'll be right back with more tunes...........if we feel like it."
Like the Fonze but with no irony. Indie 103.1 can be like that too. I just hate the voiceover style.
― Cunga (Cunga), Thursday, 27 October 2005 05:32 (twenty years ago)
CON LA MEGA NO SE JUEGA
― C0L1N B... (C0L1N B...), Thursday, 27 October 2005 05:43 (twenty years ago)
i was really moved to hear joan baez's version of "the night they drove old dixie down" on jack in the car this afternoon.
― Tim Ellison, Tuesday, 12 June 2007 00:20 (nineteen years ago)
-- katrina vanden roffle (Jody Beth Rosen),
i just want to say well done. i'm aware there's a whole thread for it.
― tremendoid, Tuesday, 12 June 2007 00:43 (nineteen years ago)
the UK get's a jack format radio station
jack fm in oxfordshire http://www.jackfm.co.uk/
― djmartian, Saturday, 20 October 2007 18:54 (eighteen years ago)
Even now, New York is largely defined by rhythm-based music. Even now, New York is largely defined by rhythm-based music. Even now, New York is largely defined by rhythm-based music. Even now, New York is largely defined by rhythm-based music. Even now, New York is largely defined by rhythm-based music. Even now, New York is largely defined by rhythm-based music.
― ian, Saturday, 20 October 2007 20:23 (eighteen years ago)
Oh yeah, Jack FM doesn't exist in the New York City area anymore ... they turned it back to CBS FM. They play the greatest hits from the 60s, 70s, and 80s, kinda like the old Encore channel format back in the 90s.
― burt_stanton, Saturday, 20 October 2007 20:34 (eighteen years ago)