marketing of masculinity

Message Bookmarked
Bookmark Removed

fucking hell

sleeve, Wednesday, 9 December 2009 01:08 (eight years ago) Permalink

what clothing company is that for?

sleeve, Wednesday, 9 December 2009 01:09 (eight years ago) Permalink

that commercial : /

omar little, Wednesday, 9 December 2009 01:10 (eight years ago) Permalink

5 seconds after it ends a bunch of russian mob dudes come in blazing

omar little, Wednesday, 9 December 2009 01:12 (eight years ago) Permalink

looool

unified theory of objectionable thoughts (latebloomer), Wednesday, 9 December 2009 01:14 (eight years ago) Permalink

That ad makes me want to cut off my own dick.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:15 (eight years ago) Permalink

THERE WAS A TIME WHEN

Matt P, Wednesday, 9 December 2009 01:15 (eight years ago) Permalink

* Men
* Women
* Fit Guide
* Man-ifesto

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:16 (eight years ago) Permalink

dos equis most interesting man commercials to thread

xp btw Hoot thinking that thought makes you cRaZy

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 01:16 (eight years ago) Permalink

aaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaargh thank you for bringing this to my attention

102. LJ: British. 5. (acoleuthic), Wednesday, 9 December 2009 01:17 (eight years ago) Permalink

dos equis ads are at least pretty tongue-in-cheek

omar little, Wednesday, 9 December 2009 01:17 (eight years ago) Permalink

http://contexts.org/socimages/tag/gender-masculinity/

harbl, Wednesday, 9 December 2009 01:19 (eight years ago) Permalink

Holding Doors Open For Women

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:20 (eight years ago) Permalink

being a man is about being a good human being imo

Matt P, Wednesday, 9 December 2009 01:21 (eight years ago) Permalink

maybe dockers will help u

Matt P, Wednesday, 9 December 2009 01:21 (eight years ago) Permalink

this makes me think of some of the things Susan Faludi talks about in her book Stiffed, which is like ten years old now, about how men were the next great unexploited fashion/beauty market.

sleeve, Wednesday, 9 December 2009 01:22 (eight years ago) Permalink

Aren't Dockers for middle-aged fat-asses?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 01:22 (eight years ago) Permalink

idk but the point is to feel cool when you buy them

sleeve, Wednesday, 9 December 2009 01:26 (eight years ago) Permalink

Aren't Dockers for middle-aged fat-asses?

― uninspired girls rejoice!!! (Hoot Smalley), Tuesday, December 8, 2009 7:22 PM (9 minutes ago) Bookmark Suggest Ban Permalink

u are the target audience

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (eight years ago) Permalink

"actually -- little known historical fact that, when men were men, prior to disco, khakis were only worny by the ruggedest of bros"

unicorn strapped with a unabomb (deej), Wednesday, 9 December 2009 01:33 (eight years ago) Permalink

Virtually the same style:

https://www.youtube.com/watch?v=Fl6ZAXytvjY

Cosmic Ugg (S-), Wednesday, 9 December 2009 01:35 (eight years ago) Permalink

this is the point at which everybody who made "ironic" lol sexism joaks in the 90s & 00s now has to pay for it by gouging their eyes out and dancing on them

ow my eyes

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:02 (eight years ago) Permalink

thank god i was an adolescent and actually sexist, whew

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:04 (eight years ago) Permalink

that khakis ad is so preposterous i cannot imagine taking it srsly on any level

call all destroyer, Wednesday, 9 December 2009 02:04 (eight years ago) Permalink

the real question it poses--when will derisive "latte" comments become passe?

call all destroyer, Wednesday, 9 December 2009 02:04 (eight years ago) Permalink

when will it be ok for men to eat salad again? how do you guys live on these all steak diets

harbl, Wednesday, 9 December 2009 02:06 (eight years ago) Permalink

just had my 17th heart attack tbh

call all destroyer, Wednesday, 9 December 2009 02:07 (eight years ago) Permalink

i had a (bison) steak AND a salad for dinner tonight i will have you know

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:08 (eight years ago) Permalink

so you are like 50% man now

call all destroyer, Wednesday, 9 December 2009 02:10 (eight years ago) Permalink

killed a man, too

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (eight years ago) Permalink

This does remind me of a thread i wanted to start, about how the only time I ever use the phrase "men" or "women" seems to involve marketing pitches for Boomers, or gay bars. It's like "Magazine for Men" or "Bars for Men" I automatically equate to "gay-targeted". I mean, almost all of the males I ever encountered above the age of 18 fall into the category of "dudes," "guys", "fellas", "bros", or "homies".

I worked with a guy who talked about how they'd go on a "men's retreat" every year, which was pretty much just a chance to head out to the Oregon deserts and bro down with buddies with dune buggies.

kingfish, Wednesday, 9 December 2009 02:10 (eight years ago) Permalink

stole his salad

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:10 (eight years ago) Permalink

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

8[

being being kiss-ass fake nice (gbx), Wednesday, 9 December 2009 02:11 (eight years ago) Permalink

https://www.youtube.com/watch?v=2bQlSr9YjLc

here's to young white dudes and maybe firefighters can earn their way in maybe

unforgivable Jaqness (tremendoid), Wednesday, 9 December 2009 02:13 (eight years ago) Permalink

here's to assholes

omar little, Wednesday, 9 December 2009 02:14 (eight years ago) Permalink

lol what is that music?

Dan S, Wednesday, 9 December 2009 02:16 (eight years ago) Permalink

gbx, what kind of fork did you eat with?

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:18 (eight years ago) Permalink

if its plastic you're down to 45% man

call all destroyer, Wednesday, 9 December 2009 02:21 (eight years ago) Permalink

being a man is about being a good human being imo

Psshaww I bet you enjoy eating salads

... with a PLASTIC FORK no doubt!

lukevalentine, Wednesday, 9 December 2009 02:24 (eight years ago) Permalink

the real question it poses--when will derisive "latte" comments become passe?

― call all destroyer, Tuesday, December 8, 2009 6:04 PM (16 minutes ago) Bookmark

i guess when derisive salad and disco comments become passe. which if judging by the durability of hairy lesbian comments = never.

a dimension that can only be accessed through self-immolation (contenderizer), Wednesday, 9 December 2009 02:24 (eight years ago) Permalink

ha lol everyone already made that joke i see

xp

lukevalentine, Wednesday, 9 December 2009 02:25 (eight years ago) Permalink

wait so is driving dune buggies in the OR desert w/yr "bros" a gay thing????

No, it's a perfectly acceptable bros thing.

kingfish, Wednesday, 9 December 2009 02:25 (eight years ago) Permalink

that ad at the top is a take-you-aside-and-be-serious version of a bad standup routine

omar little, Wednesday, 9 December 2009 02:26 (eight years ago) Permalink

Maybe you're not supposed to use utensils at all.

uninspired girls rejoice!!! (Hoot Smalley), Wednesday, 9 December 2009 02:27 (eight years ago) Permalink

this IS desert season btw, no better time to throw a few cases of natty ice in the F-150, hook up the dirtbikes and roll out to glamis or gordon's well and fuckin BRO. DOWN. BRODER.

iiiijjjj, Wednesday, 9 December 2009 02:27 (eight years ago) Permalink

that sounds awesome but i guess i'm not invited

harbl, Wednesday, 9 December 2009 02:28 (eight years ago) Permalink

bro if you're heading out pick up some burreets or a double-double for the noshage

iiiijjjj, Wednesday, 9 December 2009 02:28 (eight years ago) Permalink

pubescaping is the hardest of labours that i perform but one that is so necessary every week that i anticipated a solution to it with bated breath

F# A# (∞), Tuesday, 8 May 2018 18:28 (two months ago) Permalink

anticipate*

F# A# (∞), Tuesday, 8 May 2018 18:28 (two months ago) Permalink

i like that keychain tbh

gbx, Wednesday, 9 May 2018 21:35 (two months ago) Permalink

wouldnt a real man, like, learn how to work metal and make this themselves?

Hazy Maze Cave (Adam Bruneau), Wednesday, 9 May 2018 21:35 (two months ago) Permalink

Keychain seems like it could be a little pokey.

pplains, Wednesday, 9 May 2018 21:53 (two months ago) Permalink

the duluth trading company breaks my spirit

The Desus & Mero Chain (upper mississippi sh@kedown), Wednesday, 9 May 2018 21:54 (two months ago) Permalink

file this under my favorite thing I've ever seen pic.twitter.com/qlkcr2C1g8

— a (@annkatsha) May 9, 2018

j., Thursday, 10 May 2018 17:19 (two months ago) Permalink

two weeks pass...

An intereeting thing i noticed in Japan is how while yes, there wre beauty products marketed to men, its not as easy to distinguish the two as it is here

Like stateside, there's the weird insertion of like fucking bears or tigers or guns or camo pic.twitter.com/LNBOhU6e9I

— k 👍Ⓕ wagata (@TeethBeetles) May 28, 2018

Glower, Disruption & Pies (kingfish), Monday, 28 May 2018 18:29 (one month ago) Permalink

The label of my Ultra-Moist Baby-Soft Exfoliation Gel (specially formulated for sensitive skin) features a bear wearing camo pointing a gun at a tiger.

and she could see an earmuff factory (Ye Mad Puffin), Monday, 28 May 2018 18:38 (one month ago) Permalink

the american version of the same product

https://i.imgur.com/kUCSavO.jpg

obviously DLC (Karl Malone), Monday, 28 May 2018 18:44 (one month ago) Permalink

ya a lot of japanese men take their beauty routine extremely serious, just like women do

beauty standards in east asia for east asian men in general are basically to look as feminine as possible without actually wearing a dress and having shoulder-length hair (except for the 80s/visual kei), from a western standpoint

look at the models to get a perfect idea

at least in japan, the way they show their masculinity/gender is by speaking a particular way and using specific words

F# A# (∞), Monday, 28 May 2018 19:08 (one month ago) Permalink

at least in japan, the way they show their masculinity/gender is by speaking a particular way and using specific words

I'll never forget a story my junior high Latin teacher told us about being stationed in Japan in the 1950s - the soldiers all learned Japanese from the women they hung out with, so their pronounciation and vocal mannerisms were seen as hilariously feminine by the local dudes.

grawlix (unperson), Monday, 28 May 2018 20:04 (one month ago) Permalink

Exactly

The same thing happens now when a western guy ends up learning Japanese from his wife/girlfriend

Funnily enough, the Japanese books teach is formal Japanese, which is more like how women speak

So all the western men end up sounding feminine, which a lot of women over there think is cute and funny

And when you tell western guys that their initial reaction is to panic lol

F# A# (∞), Monday, 28 May 2018 20:20 (one month ago) Permalink

Someone should hire Sonny Chiba to do a series of Japanese language tapes. Solve this problem at a stroke.

grawlix (unperson), Monday, 28 May 2018 20:33 (one month ago) Permalink

beauty standards in east asia for east asian men in general are basically to look as feminine as possible

if everyone's into skin care, then wouldn't it not be feminine but just neutral?

the japanese perspective has to be: in the US, it's weird, women take care of their skin and men look like they're dried out walking dandruff, right?

(ノಠ益ಠ)ノ彡┻━┻ (mh), Monday, 28 May 2018 21:24 (one month ago) Permalink

Men in the US generally do have a walking dandruff vibe going on. It's patriotic to just let yourself go. Or maybe they think ranch dressing moisturizes from the inside.

Yerac, Monday, 28 May 2018 21:37 (one month ago) Permalink

*drops cup of ranch I'm slurping*

wait it doesn't?!

(ノಠ益ಠ)ノ彡┻━┻ (mh), Monday, 28 May 2018 21:41 (one month ago) Permalink

going to go out on a limb and say that black men are better about it, lest they get mocked for being ashy

(ノಠ益ಠ)ノ彡┻━┻ (mh), Monday, 28 May 2018 21:43 (one month ago) Permalink

XPs Can you give any kind of equivalent examples of the masculine/feminine vocabulary/way of talking? Or is it just like 'dude what up' vs 'oh my god!! how have you beeeen I can't believe it!!!'

nb I don't believe that most people actually fall into these stereotypes

kinder, Monday, 28 May 2018 21:44 (one month ago) Permalink

xpost, yeah I am mostly talking about white men in the US, mostly outside of the major cities.

Yerac, Monday, 28 May 2018 21:47 (one month ago) Permalink

Although my brothers are half asian and they are flaky, cargo shorts wearing mofos.

Yerac, Monday, 28 May 2018 21:48 (one month ago) Permalink

...who put ranch dressing on everything.

Yerac, Monday, 28 May 2018 21:49 (one month ago) Permalink

my dudes

(ノಠ益ಠ)ノ彡┻━┻ (mh), Monday, 28 May 2018 23:43 (one month ago) Permalink

I just had to google to see if they made a skin product with ranch dressing formula yet. I could only find a youtube "comedy" bit on using it as a moisturizer and teeth whitener.

Yerac, Monday, 28 May 2018 23:46 (one month ago) Permalink

XPs Can you give any kind of equivalent examples of the masculine/feminine vocabulary/way of talking? Or is it just like 'dude what up' vs 'oh my god!! how have you beeeen I can't believe it!!!'

nb I don't believe that most people actually fall into these stereotypes

― kinder, Monday, May 28, 2018 2:44 PM (three hours ago) Bookmark Flag Post Permalink

hm, of course there is the "what's up" and "dude"

i was specifically referring to phrases that only men say, personal pronouns the speaker uses depending on their gender, and different verb conjugations for male and female speaker -- but there are also "neutral" ways to say things, but that sometimes falls under the "formal" category

F# A# (∞), Tuesday, 29 May 2018 00:53 (one month ago) Permalink

male and female speakers*

F# A# (∞), Tuesday, 29 May 2018 00:54 (one month ago) Permalink

this also reminds me that colombian men don't use the informal you when talking to other men, because if they do, it sounds like they are gay or in some intimate relationship

so they only use the formal you

F# A# (∞), Tuesday, 29 May 2018 00:59 (one month ago) Permalink

“My dad has an infant dick” pic.twitter.com/2fSdK3gFCb

— jasen comstock (@JasenComstock) May 30, 2018

obviously DLC (Karl Malone), Thursday, 31 May 2018 01:31 (one month ago) Permalink

The miami beach peninsula

F# A# (∞), Thursday, 31 May 2018 01:48 (one month ago) Permalink

jesus

you bet, nancy (map), Thursday, 31 May 2018 01:57 (one month ago) Permalink

“I learned it by watching you, dad!” *shits self explosively*

grawlix (unperson), Thursday, 31 May 2018 02:16 (one month ago) Permalink

tbf my son did get his voluminous shitting skills from me

21st savagery fox (m bison), Thursday, 31 May 2018 02:29 (one month ago) Permalink

This is a mess of a thread

Ross, Thursday, 31 May 2018 03:22 (one month ago) Permalink

As if a "marketing of masculinity" thread could be anything else.

nickn, Thursday, 31 May 2018 06:59 (one month ago) Permalink

two weeks pass...

This one amused me. I guess a weightlifting apparel site is low-hanging fruit for this kind of marketing, though.

beard papa, Friday, 15 June 2018 04:32 (one month ago) Permalink

https://i.imgur.com/9DKA9Vt.png

wait a second, should i have been attributing my quotes to myself every time i say them?

obviously DLC (Karl Malone), Friday, 15 June 2018 05:27 (one month ago) Permalink

- Bob Marley

too gashly (Ye Mad Puffin), Friday, 15 June 2018 07:15 (one month ago) Permalink

TYPE ANGRY

RIBHHMJFNKkbBjJNNakanadahajahYhGHHHNLPNCmKMIMH

obviously DLC (Karl Malone), Friday, 15 June 2018 13:21 (one month ago) Permalink

Oh great, and now my fingertips hurt on top of everything else arrrgfff VfcknZjjzmlhjYzvHZmlJyzZmkKi

obviously DLC (Karl Malone), Friday, 15 June 2018 13:22 (one month ago) Permalink

http://imgur.com/dfBPvTHl.png

Amazon keeps recommending this to me when I browse e.g. male vitamin supplements and I just might start wearing one around town.

mick signals, Friday, 15 June 2018 14:33 (one month ago) Permalink

That's kinda cool, actually; you could rub it up against the laptops of people you don't like.

grawlix (unperson), Friday, 15 June 2018 15:07 (one month ago) Permalink

http://imgur.com/iaLN1Qzl.png

mick signals, Sunday, 24 June 2018 03:40 (four weeks ago) Permalink

^ wringing a simulacrum of humor from the pretense that everything is exactly as important as everything else. but the set-up and timing are incompetent.

A is for (Aimless), Sunday, 24 June 2018 04:13 (four weeks ago) Permalink

"for the fascist in you"

illegal economic migration (Tracer Hand), Monday, 25 June 2018 15:03 (four weeks ago) Permalink

makiage
smh

kinder, Monday, 25 June 2018 15:04 (four weeks ago) Permalink

Both cynical in the same way that all marketing is but I think the pressures that lead to the latter are infinitely more pronounced and entrenched than the former. Feels wrong to have them in the same conversation

tsrobodo, Monday, 25 June 2018 16:31 (four weeks ago) Permalink


You must be logged in to post. Please either login here, or if you are not registered, you may register here.