marketing of masculinity

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the new target redesign in my area includes a spacious department store-like special area for men's products (and a corresponding area for women's products/makeup that looks more like ulta/sephora/department store)

weird woman in a bar (La Lechera), Wednesday, 10 January 2018 22:25 (six years ago) link

and what would you like for Christmas?
a train and a boat and a gun please mummy

kinder, Wednesday, 10 January 2018 23:28 (six years ago) link

pic.twitter.com/eG4NjCdojD

This shit is hilarious - but it doesn’t strike me as any more or less absurd than gear that’s marketed on the ultra-feminine end of the spectrum. (The navy sea tactical soap from upthread, on the other hand, that’s some crazy toxic shit.) I imagine stuff like this is just companies finally cottonong on to the fact they can do gender-specific marketing & charge a premium price to men the same way they’ve been doing to women for years.

bumbling my way toward the light or wahtever (hardcore dilettante), Thursday, 11 January 2018 16:37 (six years ago) link

the thing that annoys me the most about "masculine" bath products is that all the men's shampoos are combination shampoo/conditioners. I'd be willing to give all the REAL MAN STUFF MADE WITH WOOD CHIPS AND CAFFEINE nonsense a pass if I could just wash and condition my hair separately.

(the blues version in his Broadway show) (crüt), Thursday, 11 January 2018 16:47 (six years ago) link

this is the cologne my dad uses because he's a man:

https://i.imgur.com/3WYtsXe.jpg

someone needs to tell the brut graphic design team to spruce it up with more manly objects, maybe add some guns and a dead animal or something

Karl Malone, Thursday, 11 January 2018 16:48 (six years ago) link

I think the first deodorant I bought as an early teen was Brut branded. They're truly the classic supermarket shelf man fragrance, precursor to those extreme branding upstarts like Axe

mh, Thursday, 11 January 2018 16:51 (six years ago) link

Could be a liqueur, could be an aftershave, only one or two ways to find out! ¯\_(ツ)_/¯

Monster fatberg (Phil D.), Thursday, 11 January 2018 16:53 (six years ago) link

pinaud? oh yeah, those are bitters, just dab a drop or two into your drink!

Karl Malone, Thursday, 11 January 2018 16:54 (six years ago) link

Karl is this how you were....

https://www.youtube.com/watch?v=CLlIKJuM1yQ

omar little, Thursday, 11 January 2018 16:56 (six years ago) link

the thing that annoys me the most about "masculine" bath products is that all the men's shampoos are combination shampoo/conditioners. I'd be willing to give all the REAL MAN STUFF MADE WITH WOOD CHIPS AND CAFFEINE nonsense a pass if I could just wash and condition my hair separately.

― (the blues version in his Broadway show) (crüt), Thursday, January 11, 2018 10:47 AM (nine minutes ago) Bookmark Flag Post Permalink

this is inefficient and thus unmanly

na (NA), Thursday, 11 January 2018 16:57 (six years ago) link

https://www.youtube.com/watch?v=kQILMcXC5a0

omar little, Thursday, 11 January 2018 16:59 (six years ago) link

Most scented products marketed to men smell totally gross to me. Like somebody poured paint stripper on a pine tree. I've used Degree Shower Scent deodorant for decades, during which time it's vacillated between being marketed as a unisex product and something exclusively for the ladies. I think it's the latter at the moment. All I care about is that it doesn't evoke a gasoline-tainted bag of lawn clippings and charred beef.

the smartest persin in the room (Old Lunch), Thursday, 11 January 2018 16:59 (six years ago) link

I don't really get the idea that shampoo is really any different for women or men

if you want really expensive men's shampoo/conditioner and buy into the idea salon junk is in any way better quality, aveda sells individual ones for men

mh, Thursday, 11 January 2018 17:00 (six years ago) link

men need shampoo to wash out the sweat/coal dust/engine grease; conditioning in itself is unmanly

mookieproof, Thursday, 11 January 2018 17:01 (six years ago) link

I'm sure it's been mentioned before in this thread but so much of this stuff reminds me of the ads from Dudley Moore's Crazy People.

http://i.imgur.com/wg2fB5X.png

Monster fatberg (Phil D.), Thursday, 11 January 2018 17:02 (six years ago) link

Haha, also that movie has a scene where a non-Dudley Moore person tries to come up with a shampoo ad and says something about adding body, and John Heard's ad exec contemptuously replies, "Shampoos rob your hair of body, everyone knows that." Don't know why that line is so oddly memorable.

Monster fatberg (Phil D.), Thursday, 11 January 2018 17:04 (six years ago) link

you'll pry the caffeine out of my face lotion out of my cold dry hands

mh, Thursday, 11 January 2018 17:06 (six years ago) link

Karl is this how you were....

haha, no, it was my dad who used it (still uses it, i think). every christmas my dad would get some from my mom, and he'd say "oh, brut!" and my mom would say "he only uses brut"

Karl Malone, Thursday, 11 January 2018 17:07 (six years ago) link

lol

mookieproof, Thursday, 11 January 2018 17:08 (six years ago) link

Ton Brut stan n'est pas

remember the lmao (darraghmac), Thursday, 11 January 2018 17:09 (six years ago) link

https://www.youtube.com/watch?v=UgU9CSpiNVw

omar little, Thursday, 11 January 2018 17:10 (six years ago) link

there are so many examples of amazing vintage masculine marketing out there

https://www.youtube.com/watch?v=5g4bvtkxPo8

omar little, Thursday, 11 January 2018 17:10 (six years ago) link

Surely if your hair is already full of manly grime and dust you would just leave it as is rather than compromise your machismo with a namby-pamby simulacrum of manliness whipped up in a lab by some Poindexter.

the smartest persin in the room (Old Lunch), Thursday, 11 January 2018 17:14 (six years ago) link

if Our korean war Troops occasionally wanted to be clean, it would be unpatriotic for you to do otherwise

mookieproof, Thursday, 11 January 2018 17:18 (six years ago) link

I use Brut deodorant. It's like $1 a stick.

pplains, Thursday, 11 January 2018 17:30 (six years ago) link

Saw this in the basket today:

https://i.imgur.com/lH3jWuh.jpg

Honestly, if you have to use soap to smell like Old Milwaukee, you're not trying hard enough.

pplains, Thursday, 11 January 2018 17:32 (six years ago) link

xpost agreed about male scented anything as being totally gross. All of it makes my eyes burn and I don't think that should be the intention of, say, deodorant.

Yerac, Thursday, 11 January 2018 17:34 (six years ago) link

still my favorite out of the manscent commercials genre

https://www.youtube.com/watch?v=XEqA84R0lYU

omar little, Thursday, 11 January 2018 17:35 (six years ago) link

damn, Bronson really poured the Mandom on. Thought for a minute he was going to perform an act of self immolation.

bread bags of courage (brownie), Thursday, 11 January 2018 17:40 (six years ago) link

what was the one with the ad that was like "if your grandpa hadn't worn it, you wouldn't exist", please imagine your grandparents fucking

frogbs, Thursday, 11 January 2018 18:01 (six years ago) link

Are you referring to Sexy Grandpa? Great scent. Smelled like war bonds and the Dumont Network.

the smartest persin in the room (Old Lunch), Thursday, 11 January 2018 18:07 (six years ago) link

I decided that masculinity was a scam when I came into the classroom on the first day of year 8 and found two boys discussing the various lynx scents with an air of authority

ogmor, Thursday, 11 January 2018 19:32 (six years ago) link

Thread delivering again

bumbling my way toward the light or wahtever (hardcore dilettante), Friday, 12 January 2018 02:38 (six years ago) link

BULLSHIT YOGURT

Men's Scarehouse - "You're gonna like the way you're shook." (m bison), Friday, 12 January 2018 03:23 (six years ago) link

omg lol
yogurt for men

weird woman in a bar (La Lechera), Friday, 12 January 2018 14:34 (six years ago) link

fat free yogurt is so gross

weird woman in a bar (La Lechera), Friday, 12 January 2018 14:34 (six years ago) link

BROGURT

mime kampf (Ye Mad Puffin), Friday, 12 January 2018 14:44 (six years ago) link

I saw an Oikos yogurt ad on tv yesterday that was one of these! The website is over half women in stylish fitness gear, but it's got black packaging and the ad featured a football player talking about eating his yogurt.

mh, Friday, 12 January 2018 14:45 (six years ago) link

All the world loves a lover
All the girls in every landom
And to know the joy of loving
Is to live in the world of Mandom

mick signals, Friday, 12 January 2018 15:09 (six years ago) link

So the yogurt container has actual abs cut into it. I want to attach pipe cleaners and googly eyes, but that would mean actually buying one.

rb (soda), Friday, 12 January 2018 15:13 (six years ago) link

do it

for the content

gbx, Saturday, 13 January 2018 03:00 (six years ago) link

https://mancavecrafteats.com/

global tetrahedron, Friday, 19 January 2018 18:07 (six years ago) link

It was only a few seconds but I still spent way too long wondering what a 'craf teat' was.

the smartest persin in the room (Old Lunch), Friday, 19 January 2018 18:10 (six years ago) link

'Man cave' is basically my least favorite neologism of the 21st Century.

the smartest persin in the room (Old Lunch), Friday, 19 January 2018 18:11 (six years ago) link

he shed she shed by the seashore

Millennial Whoop, wanna fight about it? (Phil D.), Friday, 19 January 2018 18:24 (six years ago) link


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