Hype as a Signpost

Well, over time you, as an individual, simply learn that there are some other individuals, and some groups, whose taste definitely doesn't gel with your own, whether they are hyping or praising faintly. I don't know about rejecting anything that's hyped by anyone though, as there are boudn to be some sources you largely agree with.

There's also all kinds of hype. Simple word-of-mouth is a lot different, to me, than reading someone's "street team" spam on a message board.