astroturfing n.1. The use of paid shills to create the impression of a popular movement,
through means like letters to newspapers from soi-disant `concerned citizens',
paid opinion pieces, and the formation of grass-roots lobbying groups that are
actually funded by a PR group (AstroTurf is fake grass; hence the term). 2.
What an individual posting to a public forum under an assumed name is said to
be doing.
This term became common among hackers after it came to light in early 1998 that
Microsoft had attempted to use such tactics to forestall the U.S. Department of
Justice's antitrust action against the company. The maneuver backfired
horribly, angering a number of state attorneys-general enough to induce them to
go public with plans to join the Federal suit. It also set anybody defending
Microsoft on the net for the accusation "You're just astroturfing!".
― Jonathan Williams (ex machina), Monday, 17 February 2003 16:51 (twenty-three years ago)