5 Music Channels to Air Prince Special
By THE ASSOCIATED PRESS
Published: April 26, 2004
Filed at 7:21 p.m. ET
NEW YORK (AP) -- Get ready for five channels of Prince. MTV, MTV2, BET, VH1 and VH1 Classic will simultaneously broadcast a 30-minute Prince concert special on Wednesday at 9 p.m. EDT, network executives told The Associated Press.
The concert, recorded live last week before an audience at New York's Webster Hall, includes performances of material from Prince's new album, ``Musicology,'' plus some of his classics. The telecast also includes interviews, with certain segments reserved for the individual stations.
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``The networks have never done this before,'' said Will Botwin, president of Prince's record label, Columbia.
``We wanted to do something unprecedented,'' said Judy McGrath, MTV Networks group president.
McGrath, who was at the taping, said the show was ``like a party'' with a few hundred audience members at the small club. Prince wanted an intimate feel to the show, she said.
Although Prince has been out of the spotlight for a few years, Botwin said he wasn't concerned that the teen audience won't want to watch him. Kids have learned about Prince through their brothers and sisters, he said.
``There's another generation getting turned on to Prince,'' Botwin said.
― Phil Dokes (sunny), Tuesday, 27 April 2004 00:32 (twenty-two years ago)