"I've always assumed [they] would be shit, since the NME plugged them so heavily."

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Inspired by a remark on a thread about the Yeah Yeah Yeahs. Can someone explain this to me, and maybe justify it? It seems a little weird, maybe even knee-jerk anti-rockist, and I can't imagine the circumstances under which an artist is automatically potential crap just for the exposure they get in a certain periodical.

(Then again, I've never read the NME myself, so...)

What's this place, Biblevania? (natepatrin), Tuesday, 18 January 2005 18:25 (twenty-one years ago)

you've never once read NME?
Long story short: their hyperbole knows no bounds (as far as I can tell this goes for virtually all British press: Mojo, Melody Maker, etc.)

Shakey Mo Collier, Tuesday, 18 January 2005 18:30 (twenty-one years ago)

nate i don't think it's anti-rockist so much as anti-boring.

mark p (Mark P), Tuesday, 18 January 2005 18:31 (twenty-one years ago)

that said, it's not a defensible comment since nme are bound to get things right over the course of a 52 issue schedule, but i can sympathize with the general sentiment.

mark p (Mark P), Tuesday, 18 January 2005 18:32 (twenty-one years ago)

the (few) things which NME get right tend to be the things I already know about. I don't think I've ever discovered a new band through them. they didn't break the YYYs first, did they? The YYYs are good.

The Lex (The Lex), Tuesday, 18 January 2005 18:34 (twenty-one years ago)

the last thing NME turned me onto were, uh, the Stone Roses and the Happy Mondays...

Shakey Mo Collier, Tuesday, 18 January 2005 18:38 (twenty-one years ago)

Living in the arctic wastelands of Tim Pawlenty's asscrack, I don't exactly have quick and easy access to it (though I can make up for it with the novelty of getting to say "PRINCE'S HOMETOWN, YAY"). The big weekly music magazine I run across most often puts supermodels on the cover and gives anything by boomer-rock acts ***1/2 or more, so you could be worse off.

Anyways, this is going to sound pretty sheltered for someone who actually writes about music on a regular basis, but I don't read hype-addled mags much at all, really, or acknowledge their existence. I read Spin sometimes, and usually keep track of a good handful of alt-weeklies, but I manage to avoid most of the NEW NOW HOT kind of shit. If I didn't, I'd probably turn into the type of bitter, frothing cynic I always get into arguments with here (ha ha, I kid).

What's this place, Biblevania? (natepatrin), Tuesday, 18 January 2005 18:39 (twenty-one years ago)

I don't exactly have quick and easy access to it

But the Internet!

http://nme.com

Ned Raggett (Ned), Tuesday, 18 January 2005 18:43 (twenty-one years ago)

I think I read a copy of Mojo once in an airport
NME, not so much

autovac (autovac), Tuesday, 18 January 2005 18:49 (twenty-one years ago)

Damn it, I actually clicked that. Now I feel dirty.

mike h. (mike h.), Tuesday, 18 January 2005 18:49 (twenty-one years ago)

I read Mojo when I'm travelling, solely because its the only magazine on the racks at airports that isn't totally offensive and/or boring and is about things I have a passing interest in.

Shakey Mo Collier, Tuesday, 18 January 2005 18:52 (twenty-one years ago)

I've never read NME either. But this thread title made me think of a band called the Frames, whose new album I just got in the mail today. I got a live album by them some time ago, also a promo, and the combination of press-kit description and band photo just made them seem unspeakably lame and awful. I will never listen to them, because their picture and their rep (based on pull quotes from various places) makes me cringe.

pdf (Phil Freeman), Tuesday, 18 January 2005 18:55 (twenty-one years ago)

Bugger. From the title, I thought this was a list thread!

Patrick Allan (adr), Tuesday, 18 January 2005 18:58 (twenty-one years ago)

Maybe we could make it one -- consisting of bands that probably shouldn't've been instantly dismissed based on who hypes them, maybe.

What's this place, Biblevania? (natepatrin), Tuesday, 18 January 2005 19:01 (twenty-one years ago)

On second thought, no.

What's this place, Biblevania? (natepatrin), Tuesday, 18 January 2005 19:01 (twenty-one years ago)

I like hyperbole.

Spencer Chow (spencermfi), Tuesday, 18 January 2005 19:03 (twenty-one years ago)

I've never read NME either. But this thread title made me think of a band called the Frames, whose new album I just got in the mail today. I got a live album by them some time ago, also a promo, and the combination of press-kit description and band photo just made them seem unspeakably lame and awful. I will never listen to them, because their picture and their rep (based on pull quotes from various places) makes me cringe.

Awww, I quite like the Frames in an Irish Automatic For The People kinda way (I discovered them because "Frame" is my surname, granted).

dog latin (dog latin), Tuesday, 18 January 2005 19:06 (twenty-one years ago)

Do Americans appreciate Mojo more than Brits? Just curious. For me, Mojo is (well, was...) the greatest thing ever. Unpretentious writing, intelligent features, well-considered and ungimmicky reviews... I guess they trend a bit toward oldguyrockmusic, but I like that stuff, so...

Whereas it seems like the musical focus in the UK these days is techno, techno, techno, rap, techno, and fond recollections of brit pop, madchester and MAYBE postpunk/new wave. Correct me if I'm wrong.

polyphonic (polyphonic), Tuesday, 18 January 2005 19:10 (twenty-one years ago)

UK these days is techno, techno, techno

Ha! The dance press is pretty much dead on its arse, well, if you comapre it now to about three or four years ago. Some fighters still going, but no massively mainstream overage any more.

Anna (Anna), Tuesday, 18 January 2005 19:19 (twenty-one years ago)

I like Mojo. The crossword is really hard. And um, NME, when I bother to look through it at a record shop or Barnes & Noble or somesuch, looks incredibly incredibly boring.

Ian John50n (orion), Tuesday, 18 January 2005 19:45 (twenty-one years ago)

Wow, imagine my delight at inspiring a thread! ;)

I started reading the NME as a teenager in the mid-80s, and treated it as a Bible until some point in the early 90s. So my dislike of it now is at least in part the bitterness of the disillusioned ex-disciple. When I occasionally see a copy nowadays there are sometimes people I'm interested in in there, but the quality of the writing has dropped to the point where I'm embarrassed to read it. Like a lot of people I don't find out about new music through print media any more.

I don't really detest most of the bands that the paper has championed over the last couple of years, most of them have done songs I've liked. The reason that I've got such a kneejerk distrust of NME championed bands is that the paper is a naked advertorial. I get no feeling that the journalists are fans. Bands are promoted because they fit the target demographic, not because somebody on the staff loves them. People might argue that magazines have always done this; all I can say is that even 20 years ago the NME's target demographic was a lot broader than it is today. To me, the NME actually taints the artists it promotes, because some of the stink of naked target marketing rubs off. This may be right or wrong. It bothers me at a pre-logical level, anyhow.

(But I checked out the Yeah Yeah Yeahs and they sound good.)

noodle vague (noodle vague), Tuesday, 18 January 2005 19:51 (twenty-one years ago)

Is there even a dance magazine anymore? like a really boring trainspotter one, the kind I'd like.

Cos I'd buy it just for the release info to be honest.

Ronan (Ronan), Tuesday, 18 January 2005 19:55 (twenty-one years ago)

Yeah, I stopped reading dance magazines once I realised you could see photos of middle class girls in pink fluffy bikinis on the internet for free.

noodle vague (noodle vague), Tuesday, 18 January 2005 19:58 (twenty-one years ago)

re UK magazines

I see Clash magazine is still going, even though it's circulation sales must be shockingly low

Clash
http://www.clashmagazine.com/

DJ Martian (djmartian), Tuesday, 18 January 2005 20:03 (twenty-one years ago)

Good God can you say "Vanity Project"?

Chris Ott (Chris Ott), Tuesday, 18 January 2005 20:07 (twenty-one years ago)

"Vanity Project"? ...this one..?
http://www.vanityproject.co.uk/

DJ Martian (djmartian), Tuesday, 18 January 2005 20:10 (twenty-one years ago)

The NME was bery good to me when I didn't have very much exposure to music. I've moved on since then, but at this point, they're kind of the angst-metal of music mags: very useful for moving you on to a certain point, at which point it becomes kinda embarassing. I can't really deny that they helped me a lot back in the day, though, and to be honest, by "back in the day" I mean "4 years ago." Gulp!

Eppy, Tuesday, 18 January 2005 22:25 (twenty-one years ago)


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