Robyn Hitchcock: "People like music for the marketing"

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Yesterday on the VH-1 Alternative flashbackathing that comes on Sundays from 11 - 1, they played a small clip of Robyn Hitchcock saying:

"People are into music not only for the music but for the marketing aspect as well. I'm not sure when it started, but it was certainly there when I was growing up and it was basically, 'if you like this, then you'll like this and you'll wear this and you'll smoke this and you'll think this.' And we followed it to the tee. And it's still there today, the same thing whether it's [70s band] or Wu Tang Clan."

For a paraphrase, that's pretty good. I think it was the exact words except that I forgot the name of the 70s band he referred to.

So, is he correct? What about scenes that exist before the marketing? This is a dumb question. I guess it is obvious he is correct, to some degree at least, probably to everyone. But does anyone care? Is this related to the "Oh I liked them before they sold out" phenomenon or the "that is so yesterday" phenomenon? Trucker hats?!

Eleventy-Twelve (Eleventy-Twelve), Monday, 21 March 2005 17:22 (twenty-one years ago)

Fugazi have great marketing

Silky Sensor (sexyDancer), Monday, 21 March 2005 17:25 (twenty-one years ago)

They have FANTASTIC marketing.

Ned Raggett (Ned), Monday, 21 March 2005 17:35 (twenty-one years ago)

I sold my record collection but kept the T-Shirts.

Huk-L, Monday, 21 March 2005 17:36 (twenty-one years ago)

Marketing may be the wrong word, as some of the appeal of some scenes are that they are not marketed .. but he's basically right, and I'd change the word to "affinity" (or something like it.)

And ..to some extent .. who cares? You don't need a reason to like or dislike anything, but it helps if you feel the need to justify it. And if you try to justify something with a weak reason, people will call you a twat; which you are.


that is, the collective YOU

dave225 (Dave225), Monday, 21 March 2005 17:47 (twenty-one years ago)

I love Robyn Hitchcock dearly, but I sort've bristle at his slightly imperious tone here -- as if to suggest that the populace are simply lemmings who will dutifully lap up everything that's spoon fed to them (I suppose I've suggested as much here on ILM on occcassion). What I bristle at is that he seems to be implying that he's sort've immune to it or above it somehow by simply being aware of it. I think he's right, to an extent, but I don't really like the way he worded it. But he's Robyn Hitchcock, so I'll forgive him. Big of me, eh?

Alex in NYC (vassifer), Monday, 21 March 2005 17:51 (twenty-one years ago)

Wait...so why do people like Robyn Hitchcock again?

xhuxk, Monday, 21 March 2005 17:52 (twenty-one years ago)

Sometimes when I see toughguys with headphones, the power of music scares me a little. I'm sure you've seen the type: whatever is playing on his headphones is sending his fantasy world into overdrive as he imagines he is the person singing, the song speaks for him as he scowls at passersby bobbing his head as if he's the star of the show and we're all in his video. Or the guy blaring his radio in the car, driving like an aggressive asshole and staring pedestrians down at stoplights.

I guess this isn't directly related to the marketing aspect, but it made me think of this.

Eleventy-Twelve (Eleventy-Twelve), Monday, 21 March 2005 17:56 (twenty-one years ago)

I really like the first song on the last RH album.

Huk-L, Monday, 21 March 2005 17:57 (twenty-one years ago)

Not imperious, but thunderously OBVIOUS, isn't it?

What about scenes that exist before the marketing? Unless you're a local or a Grade A seeker, you don't hear about em.

We like him because he writes songs, unlike so many of the shit bands that pop up on here.

Dr Morbius (Dr Morbius), Monday, 21 March 2005 18:00 (twenty-one years ago)

Chuck, if you can make it to drinks on Friday at Siberia, I'll report on Robyn there and then (as I'll have just come from an earlier show where he's playing).

Ned Raggett (Ned), Monday, 21 March 2005 18:06 (twenty-one years ago)

Wait...so why do people like Robyn Hitchcock again?

Because he's fuckin' great! C'mon, Chuck! Pick up a copy of I Often Dream of Trains and/or Element of Light and give them a listen. Hell, if you can find Give it To the Soft Boys (very tough to get ahold of these days), give that a spin.

Ned, what time are you going to be at Siberia on Friday? I have to work Friday night, but I might be able to pop by before my shift starts.

Alex in NYC (vassifer), Monday, 21 March 2005 19:16 (twenty-one years ago)

Robyn's made his fair share of pretty music.

miccio (miccio), Monday, 21 March 2005 19:17 (twenty-one years ago)

As I listen to most music out of chronological context (and don't really keep up with current music); and read very little criticism, music mags, etc., the degree to which marketing affects my listening is pretty negligible. But I'd assume that's true for any active, eclectic seeker of music--various genres/sounds/eras are marketed in such disparate ways, is it reasonable to imagine a music geek is being swayed by *all* of them?

I.M. (I.M.), Monday, 21 March 2005 19:19 (twenty-one years ago)

Micromarketing is interesting, though---the way Barnes & Noble hooks up with Nonesuch (Warner), etc. in order to microcast to their "target" market.

I.M. (I.M.), Monday, 21 March 2005 19:21 (twenty-one years ago)

>Because he's fuckin' great!<

Nah, he's ridiculous. A method actor, and a bad singer to boot. And his silly whimsy has never been at all convincing, except as somebody trying hard to convince us he's weird. And the Soft Boys were never half as pyschedelic as people used to pretend -- I tried to like *Underwater Moonlight* for years, but no dice. I am glad his music makes people happy, though. Lots of people I respect count themselves as fans. But I don't see how they're falling for "marketing" less than anybody else is. He has always been marketed. (Not that he is necessarily denying this above. And not that it's at all a bad thing. But realizing that music is marketed is hardly a mark of brilliance -- where the hell has he been all his life? Under a toadstool?)

xhuxk, Monday, 21 March 2005 19:31 (twenty-one years ago)

>Marketing may be the wrong word, as some of the appeal of some scenes are that they are not marketed .. <

What scenes would these be? None that I've ever heard of.

xhuxk, Monday, 21 March 2005 19:33 (twenty-one years ago)

Glen Danzig was a marketing wizard.
Greg Ginn: marketer extraordinaire

Silky Sensor (sexyDancer), Monday, 21 March 2005 19:34 (twenty-one years ago)

I *hated* Robyn Hitchcock before I was really familiar with his work. Saw him live in about 96/97, and he made some "joke" about cancer or AIDS or some other very funny topic that really put me off. He also had what seemed like a very lame, worshipful 30-40-something following who were just in awe of everything he did. Because I hated him/his persona so much and was bored by the music, I avoided the Soft Boys for a long time. I'm still not a huge fan of theirs, but I've come to enjoy some of his solo stuff. Is he known for being a jerk?

I.M. (I.M.), Monday, 21 March 2005 19:34 (twenty-one years ago)

I don't see where Robyn is arguing that people aren't into his music in part because of marketing

miccio (miccio), Monday, 21 March 2005 19:35 (twenty-one years ago)

Ned, what time are you going to be at Siberia on Friday? I have to work Friday night, but I might be able to pop by before my shift starts.

Not sure as yet, more will appear on the thread on ILE. You free Saturday night?

Ned Raggett (Ned), Monday, 21 March 2005 19:38 (twenty-one years ago)

I don't see where Robyn is saying anything that anyone paying half a bit of attention would find to be news either.

Alex in SF (Alex in SF), Monday, 21 March 2005 19:39 (twenty-one years ago)

otm

miccio (miccio), Monday, 21 March 2005 19:40 (twenty-one years ago)

>I don't see where Robyn is arguing that people aren't into his music in part because of marketing <

I already said that, Anthony:

>He has always been marketed. (Not that he is necessarily denying this above.

xhuxk, Monday, 21 March 2005 19:40 (twenty-one years ago)

Nah, he's ridiculous.......to your Tina Marie-polluted mind.

A method actor, and a bad singer to boot. .......wrong

And his silly whimsy has never been at all convincing......"convincing" to whom? Who says he's trying to convince anyone of anything? Are you accusing his whimsy of being contrived?

... except as somebody trying hard to convince us he's weird. Perhaps that's simply his sensibility. What's wrong with that?


And the Soft Boys were never half as pyschedelic as people used to pretend -- I tried to like *Underwater Moonlight* for years, but no dice. So, because it's not as psychedelic as, say, Gong, that renders it not good?

Alex in NYC (vassifer), Monday, 21 March 2005 19:41 (twenty-one years ago)

Is he known for being a jerk?

Quite the opposite, I believe.

Alex in NYC (vassifer), Monday, 21 March 2005 19:42 (twenty-one years ago)

My response to his comment is: "So?" Marketing works? Okay. Right then.

But I like this: I *hated* Robyn Hitchcock before I was really familiar with his work. Saw him live in about 96/97, and he made some "joke" about cancer or AIDS or some other very funny topic that really put me off.

David Allen (David Allen), Monday, 21 March 2005 19:44 (twenty-one years ago)

>Marketing may be the wrong word, as some of the appeal of some scenes are that they are not marketed .. <
What scenes would these be? None that I've ever heard of.

I'm still trying to decide if'n this comment was meant as a joke.... If it was, it's kinda funny.

If not, then, depends on your definition of Marketing .. Mine in this case is record label promotion ... (whereas "affinity" may be word of mouth - so as I said, he's basically right, but "marketing" may be the wrong term.)

dave225 (Dave225), Monday, 21 March 2005 19:44 (twenty-one years ago)

"scenes" ARE marketing

Silky Sensor (sexyDancer), Monday, 21 March 2005 19:45 (twenty-one years ago)

Everything is marketed as soon as you tell someone else about it.

Alex in SF (Alex in SF), Monday, 21 March 2005 19:45 (twenty-one years ago)

By deciding to play live or record music you're marketing, basically.

David Allen (David Allen), Monday, 21 March 2005 19:46 (twenty-one years ago)

Whenever you talk you sell out.

David Allen (David Allen), Monday, 21 March 2005 19:47 (twenty-one years ago)

Again (read it this time)definition of Marketing may vary. Now fuck off.

dave225 (Dave225), Monday, 21 March 2005 19:47 (twenty-one years ago)

>depends on your definition of Marketing .. Mine in this case is record label promotion ... <

Then your definition of "marketing" is absurdly limited (and though I still can't think of any "scenes" featuring recorded music that aren't marketed by their record labels. So no, I was not joking.)

xhuxk, Monday, 21 March 2005 19:48 (twenty-one years ago)

The SKFois scene was not marketed at all.

dave225 (Dave225), Monday, 21 March 2005 19:49 (twenty-one years ago)

Whenever you talk you sell out.

hahahaha

Alex in NYC (vassifer), Monday, 21 March 2005 19:49 (twenty-one years ago)

Then how did you hear about it?

Alex in SF (Alex in SF), Monday, 21 March 2005 19:49 (twenty-one years ago)

The SKFois scene was not marketed at all.

AND YOU JUST SOLD IT OUT!!!!!

Alex in NYC (vassifer), Monday, 21 March 2005 19:50 (twenty-one years ago)

DAMN!


dave225 (Dave225), Monday, 21 March 2005 19:50 (twenty-one years ago)

But is that marketing? promotion? or just mentioning it?

dave225 (Dave225), Monday, 21 March 2005 19:51 (twenty-one years ago)

"Straight Edge" music isn't marketed by record labels as much as by scene codes (X's on hands, etc) and ethics (no drinks, no drugs, etc)

Silky Sensor (sexyDancer), Monday, 21 March 2005 19:51 (twenty-one years ago)

marketing, root word being market --> make money.

dave225 (Dave225), Monday, 21 March 2005 19:51 (twenty-one years ago)

Maybe the SKFois scene was a scene featuring dave225, alone in his bedroom. (Which means maybe it wasn't marketed....until now, oops!)

xp

xhuxk, Monday, 21 March 2005 19:51 (twenty-one years ago)

All I can think of is that series of Sprite (or possibly 7 Up) commercials about how HYPE is nothing, thirst is everything or something.

Huk-L, Monday, 21 March 2005 19:52 (twenty-one years ago)

Ha ha, I bought a Minor Threat T-shirt once (true story!)

xhuxk, Monday, 21 March 2005 19:53 (twenty-one years ago)

Maybe the SKFois scene was a scene featuring dave225, alone in his bedroom. (Which means maybe it wasn't marketed....until now, oops!)

And how is that marketing? Are you going to go out looking for that scene now?

dave225 (Dave225), Monday, 21 March 2005 19:53 (twenty-one years ago)

I already tried. It's not in google.

Alex in SF (Alex in SF), Monday, 21 March 2005 19:55 (twenty-one years ago)

YET!

Alex in SF (Alex in SF), Monday, 21 March 2005 19:56 (twenty-one years ago)

if a scene exists in the woods and nobody markets it, does it actually exist?

miccio (miccio), Monday, 21 March 2005 19:56 (twenty-one years ago)

giving a scene a name = marketing it

miccio (miccio), Monday, 21 March 2005 19:57 (twenty-one years ago)

"the Soft Boys were never half as pyschedelic as people used to pretend"

Haha kind of true, actually! The Soft Boys record Xhucx needs to hear is the early Raw Cuts EP (reissued as Wading Through a Ventilator).

Wait...no...maybe you would hate it? You don't like "I Wanna Destroy You?" Also: you kind of like XTC!

Tim Ellison (Tim Ellison), Monday, 21 March 2005 21:02 (twenty-one years ago)

I useta think "I Wanna Destroy You" was ok, I guess...I mean, it was kinda cute, maybe. I didn't hate it. Never got why people thought it was a great record though. (Maybe I just have a blind spot. But did people really believe the guy wanted to destroy anybody? After Johnny Rotten and Iggy searching and destroying all those passersby??)

xhuxk, Monday, 21 March 2005 21:13 (twenty-one years ago)

That was why it was funny -- because you didn't believe him.

Tim Ellison (Tim Ellison), Monday, 21 March 2005 21:16 (twenty-one years ago)

Joe Dolce's "Shaddup Your Face" is funnier! And so is Bob Dylan! And Kid Rock! I prefer my jokes with punchlines attached! I prefer guffaws to giggles! But I dunno, I never had a whole lot of use for Monty Python either, so maybe that's it. (I usually figured people just liked it because it was British, not so much because it was funny.) (Though it was funnier than Robyn.) (Who was just "precious," mainly.) (And nowhere near as funny as the Pyschedelic Furs.) (Who weren't very pyschedelic either, come to think of it, but I liked them just fine.) (For their first two albums, at least.)

xhuxk, Monday, 21 March 2005 21:26 (twenty-one years ago)

Not sure why the comment at top is being looked at as a criticism. If that's really an accurate report, he seems rather content about it. And hell, haven't ILX and Freakytrigger and associated faves like S. Reynolds spent a whole lot of their energy arguing in favor of connecting music to the culture around it, and actually finding great thriving interest in the way all of these parts interact? (Hitchcock's use of the word "marketing" gives it a slightly more pejorative spin than that, but in the end he doesn't sound worked up.)

nabisco (nabisco), Monday, 21 March 2005 21:31 (twenty-one years ago)

I don't think anyone (other than perhaps Alex in NYC) is looking at this as criticism though. Mostly we're arguing with Dave about his rather novel way of thinking about marketing.

Alex in SF (Alex in SF), Monday, 21 March 2005 21:34 (twenty-one years ago)

A method actor, and a bad singer to boot

b-b-but his best asset is that he's a kick-ass guitar player. he's really underrated in that dept, inasmuch as he's never really rated at all in that dept. his albums do indeed tend to drown in their own whimsy, except for i often dream of trains which is head and shoulders above anything else he did and pretty much a work of pastoral genius that by all rights should've just been a crappy village green preservation society wannabe but somehow it's actually a fucking fantastic village green preservation society wannabe. it's overflowing with casually great pop hooks.

fact checking cuz (fcc), Monday, 21 March 2005 21:37 (twenty-one years ago)

Mostly we're arguing with Dave about his rather novel way of thinking about marketing.

;-)
I'm just choosing a narrow defintion for this thread because of what "Marketing" implies - an intentional influence to sell .. But I fucking give! I think the definition being thrown around kind of renders the word meaningless, but marketing marketing marketing. Oh, and marketing marketing marketing marketing marketing. Marketing marketing marketing. Marketing marketing marketing marketing marketing marketing. Marketing market-ing.

dave225 (Dave225), Monday, 21 March 2005 21:44 (twenty-one years ago)

I don't think anyone (other than perhaps Alex in NYC) is looking at this as criticism though. Mostly we're arguing with Dave about his rather novel way of thinking about marketing.

I don't read it as a critiscism per se, I just wished he'd worded it differently.

Alex in NYC (vassifer), Monday, 21 March 2005 21:47 (twenty-one years ago)

"Who was just 'precious,' mainly."

Does "precious" specifically refer to the Soft Boys'/Robyn's music? Or does it have something to do with the humor being in your opinion not funny and therefore one has to gingerly coddle these sensitive aesthetes or something?

x-posts

(Fact Checking Cuz OTM IMO)

Tim Ellison (Tim Ellison), Monday, 21 March 2005 21:48 (twenty-one years ago)

Wait, no: Dave’s way of thinking about marketing isn’t novel at all! He’s standing up for what marketing really means, which is a concerted effort by a particular entity to sell a product. The stuff Hitchcock mentions up top goes well beyond just “marketing” into the world of just culture—a lot of that stuff springs from the ground up as much as from the top down!

nabisco (nabisco), Monday, 21 March 2005 21:49 (twenty-one years ago)

mana mana:
http://movies.quadratic.net/Muppet_Show_Manamanah.mpeg

Eleventy-Twelve (Eleventy-Twelve), Monday, 21 March 2005 21:49 (twenty-one years ago)

you can't define marketing in a way which doesn't overlap A LOT A LOT A LOT with communication: ok they are not synonyms, but maybe they are so intimately intertwined that you can't usefully unravel them either

bands are a result of the commodification process
records are a result of the commodification process
songs are a result of the commodification process
shows are a result of the commodification process

= none of these things would have developed as concepts we easily toss around and know what they are and where they stop and so on w/o the prior existence (and requirements of) marketing

if you like you could argue that the DRIVE TO COMMODIFY and the DRIVE TO ESCAPE COMMODIFICATION are the inseparable cyclic impulsions which have between them (each one forever chasin the other other) enlarged music to the fuck-off bigger-than-everything cultural behemoth it seems to have become

mark s (mark s), Monday, 21 March 2005 21:59 (twenty-one years ago)

mark s
------
$$$$$$

The Ghost of Dan Perry (Dan Perry), Monday, 21 March 2005 22:05 (twenty-one years ago)

>Does "precious" specifically refer to the Soft Boys'/Robyn's music? <

Probably more his words (and maybe his delivery, too, a little, though I always just assumed he was inept in that department.) (Maybe I should listen to his guitar parts more, though. That may well be the first time I've heard anybody even mention them. Who knows?)

xhuxk, Monday, 21 March 2005 22:05 (twenty-one years ago)

I don't follow, Mark. For one thing, "bands," "songs," and "shows" all existed, in some core sense, before any sense of themselves as commodities—they were ritualistic well before they were commercial. For another, this whole overwhelm-everything idea of “marketing” goes pretty much directly against your own infamous views on “influence!” To talk about the social context of music like it’s all a result of “marketing” completely obliterates the human presence at the bottom—the human presence that exerts probably more power than any marketing scheme on which cultural artifacts wind up matching up into some larger trend. At the very least, they’re equal players: most of the time you can’t tell whether the kids wear the clothes because the bands do, or whether the bands wear the clothes because the kids do.

But maybe that’s what you mean by “commodification” instead of marketing: “commodification” leaves room for a whole system of commodities, ones in which the people doing the consumption have just as much influence as the people doing the marketing.

nabisco (nabisco), Monday, 21 March 2005 22:13 (twenty-one years ago)

How can a song exist without the concept of a song as a discrete object/entity?

The Ghost of Dan Perry (Dan Perry), Monday, 21 March 2005 22:16 (twenty-one years ago)

Some would say that the commodification of music began with the invention of the phonograph. Recording made music a marketable object. And now 100 years later, that's starting to change?

lovebug starski (lovebug starski), Monday, 21 March 2005 22:23 (twenty-one years ago)

This discussion is interesting in light of the FT essay I'm halfway through writing. I might have to rewrite a part of it! Or at least reword.

Ned Raggett (Ned), Monday, 21 March 2005 22:24 (twenty-one years ago)

Sheet music was a HUGE industry prior to the phonograph though.

Alex in SF (Alex in SF), Monday, 21 March 2005 22:26 (twenty-one years ago)

>Recording made music a marketable object. And now 100 years later, that's starting to change? <

No it's not.

xhuxk, Monday, 21 March 2005 22:27 (twenty-one years ago)

Some would say that the commodification of music began with the invention of the phonograph.

Some would be completely wrong (see court composers in the 18th century, travelling minstrels from the 16th century, church musicians and court composers from the 15th century, etc etc etc). Music did not start with the Charleston!

The Ghost of Dan Perry (Dan Perry), Monday, 21 March 2005 22:28 (twenty-one years ago)

I *hated* Robyn Hitchcock before I was really familiar with his work. Saw him live in about 96/97, and he made some "joke" about cancer or AIDS or some other very funny topic that really put me off.

his dad died of cancer - are you sure it wasn't some kind of reference to that?

toby (tsg20), Monday, 21 March 2005 22:51 (twenty-one years ago)

This discussion could be more enlightening, surely. It's certainly an interesting subject. Music was commodified from the first moment anyone's ears were captured by a sound that appealed. I'd suggest that anyone not actively involved in creating said/any song is implicated in its marketing, in that acting on an impulse to inform others inevitably results in such a compromise. Writing about music is fun and hardly challenging, and though poorly paid the perks are worthwhile. But it is inescapably part of PR. [This also applies to sleeve design, website design, pointless video direction and every other ancillary music biz occupation)
Give me one example of any of the above that do not count as marketing in some form. I'm genuinely curious.

snotty moore, Monday, 21 March 2005 22:52 (twenty-one years ago)

Whoever started banging the rocks together didn't file for copyright = ALL MUSIC IS FREE.

Ned Raggett (Ned), Monday, 21 March 2005 22:54 (twenty-one years ago)

Ah but as soon as he went around and convinced other people that the sound of rocks banging together was great, he was marketing it.

Alex in SF (Alex in SF), Monday, 21 March 2005 22:56 (twenty-one years ago)

troubadors wrote ("wrote") songs to market themselves as hireable performers - the chanson (or whatever it wz called) travelled out beyond them to help as a thing ppl liked, and the court (or whoever it was) that heard it sung by X de Z would send word they wd like X de Y to come and sing it (and other stuff) for them

if it's true that marketing "leeches off" creative communication, creative communication also "leeches off" marketing

the human presence isn't "at the bottom"; it's everywhere - right through the whole chain, and besides the chain eats its own tail

"recuperation" is not a one-way deal nabisco: in 188x cylinders = gimmicky device by which to sell edison's new dictation machine, except then they became something else

there wz a nice thread not so long ago about leafleting for shows: someone asking why bother, as almost everyone chucks the leaflets away, and the number of ppl they bring in probably doesn't even cover the printing costs, and somone else said, yes, maybe so, but it'S REALLY GOOD FUN MAKING THEM, it's part of what makes it fun to be in a band

"young man you're very clever but it's TURTLES ALL THE WAY DOWN"

mark s (mark s), Monday, 21 March 2005 22:57 (twenty-one years ago)

(bah instead of "leeches off" i shd have said "pwns")

mark s (mark s), Monday, 21 March 2005 23:00 (twenty-one years ago)

OK how bout recording made music a physical object that could be more readily marketed? Sheet music was a hot commodity in the 19th/early 20th century as you know, and PT Barnum hyped the heck out of opera singer Jenny Lind years before records were available. A folkie would probably argue with you about minstrels, troubadours and the oral tradition representing commodification but I wouldn't.

lovebug starski (lovebug starski), Monday, 21 March 2005 23:00 (twenty-one years ago)

>Does "precious" specifically refer to the Soft Boys'/Robyn's music? <

>Probably more his words (and maybe his delivery, too, a little, though I always just assumed he was inept in that department.) <

I don't want to bug you about it, Xhuxk. What I was trying to get at, though, is why that word -- "precious?" I take it as a synonym for contrived, but also involving something...effete?

Tim Ellison (Tim Ellison), Monday, 21 March 2005 23:00 (twenty-one years ago)

Caveman One: (Banging rocks together.) Hey Oook listen to this. (Bangs out a complicated pattern.)
Caveman Two: It sounds GREAT. Let's invent a whole subculture for the cave surrounding it and throw shows. My sister can paint on the walls while we are doing and we can get kids to dance around the fire.
Cavemen One: Yeah, but let's not invite Cave #2. Those guys are jerks.
Cavemen Two: We'll have a guest list. Also my brother-in-law can bounce for us.

Failed Anthropology in SF (Alex in SF), Monday, 21 March 2005 23:01 (twenty-one years ago)

if it's true that marketing "leeches off" creative communication, creative communication also "leeches off" marketing: This is the point I'm shooting for here: i.e., I think Dave's right to separate off some literal sense of "marketing" (as in what the marketing department does), because once it moves out of that realm it becomes hopelessly tangled with a million other sorts of cultural activity and ceases to be just "marketing." It bleeds off at the other end, too: the marketing department doesn't always play much of a role in what it actually winds up marketing.

Talking about troubadors and minstrels, incidentally, neglects folk and ritual music of a million forms; music has a cultural place in just about every society that starts off independent of its eventual role as a commodity.

nabisco (nabisco), Monday, 21 March 2005 23:06 (twenty-one years ago)

"we imagine that the late 20th century wz all about throwaway culture when actually it is about never-throw-anything-away culture!!"

throwaway culture = what marketing (reductive defn) wants (planned obsolescence = you get bored with THAT and go buy THIS)
never-throw-anything-away culture = what it became instead (and hurrah!) (sell sorta kinda)

mark s (mark s), Monday, 21 March 2005 23:08 (twenty-one years ago)

haha i mean WELL sorta kinda oops

mark s (mark s), Monday, 21 March 2005 23:09 (twenty-one years ago)

> I take it as a synonym for contrived, but also involving something...effete?<

Think of it as a spoiled, borderline precocious little kid, begging for approval: "Cloying," maybe? And people keep patting him on the head, pretending he's clever, when all evidence suggests otherwise.

xhuxk, Monday, 21 March 2005 23:13 (twenty-one years ago)

But what marketing departments do is just a more focused version of what all musicians (who perform in public anyway) and scenes do and have always done anyway, Nabisco. It's not distinct in any way.

Alex in SF (Alex in SF), Monday, 21 March 2005 23:14 (twenty-one years ago)

i'm just not sure if you can isolate that "literal" sense except as a snapshot of "what the marketing dept is up to this month"

LP inner sleeve c.1965 = ads for other records on same label
LP inner sleeve c. 1985 = surface on which band elaborates diffuse and naive "political statement"

mark s (mark s), Monday, 21 March 2005 23:14 (twenty-one years ago)

(i don't actually have a problem isolating it as part of an "explanatory fiction", but i think if you generalise about any given practice across time, you create the muddle you're trying to avoid)

mark s (mark s), Monday, 21 March 2005 23:18 (twenty-one years ago)

Caveman One
I'm just a caveman, frightened by your recording machine!

(same gag killed the SXSW thread, what will it do here?)

Ken L (Ken L), Monday, 21 March 2005 23:24 (twenty-one years ago)

Perhaps there is a narrow distinction between marketing (selling) a physical object (record) and performing (promoting) something ethereal (song)? Does self-promotion = marketing a commodity?

lovebug starski (lovebug starski), Monday, 21 March 2005 23:30 (twenty-one years ago)

Not sure why the comment at top is being looked at as a criticism. If that's really an accurate report, he seems rather content about it.

otm -- that's exactly what i wanted to say. i can't be bothered to read the rest of the thread.

i love scotch, scotchy scotch scotch (Jody Beth Rosen), Monday, 21 March 2005 23:52 (twenty-one years ago)

Does the word "marketing" not connote a sense of manipulation, a lack of forthrightness? It does for me, at least a little. That's what Hitchcock's description of the selling of music as part of a "lifestyle" rather than a part of life. Not that something can't be made known without dishonesty or hype; but don't people tend to read criticism of pop music with at least some desire to find a more objective voice than the entity selling the product?

Is it generally understood at ILM that music aka "the product" is just the product, and not art; and that furthermore, there's nothing wrong with that? Am I naive for sometimes taking my music (even my "pop" music) "seriously" as art, in the sense that at the very least it has more lasting meaning to me than the shoes I'm wearing or the shampoo I used this morning, and at the most that it changes my life profoundly for the better?

I guess I believe in "popular" art; and it seems like Robyn Hitchcock does too. The whole question dances around hip, self-conscious anti-elitism, something I always mistrust.

I.M. (I.M.), Tuesday, 22 March 2005 00:29 (twenty-one years ago)

Your shampoo can't change your life profoundly for the better? You might want to switch shampoos then.

Alex in SF (Alex in SF), Tuesday, 22 March 2005 00:48 (twenty-one years ago)

Hahahahaha

Alex in NYC (vassifer), Tuesday, 22 March 2005 00:49 (twenty-one years ago)

i don't see it that way at all, i.m. -- i don't get a sense of "isn't artifice wonderful" from ilm (that's so freshman-year intro-to-warhol anyway, and i'd like to believe we've gotten past that). i think we just admit that it exists, and it might be a bad thing but nevertheless there it is, and why continue to flog that horse when we've got people here who can talk eloquently about pop music as music -- the drum programming, filters, etc.

i love scotch, scotchy scotch scotch (Jody Beth Rosen), Tuesday, 22 March 2005 00:53 (twenty-one years ago)

i'm really interested in the choices people make when they make records, even if the music is pure exploitation. there's art in there somewhere.

i love scotch, scotchy scotch scotch (Jody Beth Rosen), Tuesday, 22 March 2005 00:56 (twenty-one years ago)

So I kept in the 'marketing' reference but I'm not sure now. I suspect my general what-I'm-trying-to-say remains cogent.

Ned Raggett (Ned), Tuesday, 22 March 2005 01:11 (twenty-one years ago)

It ain't the meat, it's the market.

Ken L (Ken L), Tuesday, 22 March 2005 01:20 (twenty-one years ago)

i'm really interested in the choices people make when they make records, even if the music is pure exploitation. there's art in there somewhere.

so OTM

miccio (miccio), Tuesday, 22 March 2005 01:25 (twenty-one years ago)

With the quote out of context, it's hard to tell, but Robyn Hitchock can't be dumb -- I assume he includes his own music as music that is "marketed". I doubt anyone ever succeeded in any way in music without being somewhat conscious of marketing.

Hurting (Hurting), Tuesday, 22 March 2005 02:41 (twenty-one years ago)


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