What was the point of music videos before MTV?

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Why did John Lennon make a video for Imagine? Why did David Bowie have videos? Why the Bohemian Rhapsody video? What did they do with them? Who saw them?

Bells, whistles, dracula, pants, ______ (it's obvious), Wednesday, 18 May 2005 06:18 (twenty-one years ago)

they showed them on tv; people who watched tv saw them.

j blount (papa la bas), Wednesday, 18 May 2005 06:29 (twenty-one years ago)

ANSWER THAT DIDNT ANSWER ME AT ALL BUT WAS SELF RIGHTEOUS ANYWAY, YEAH PIZZA PARTY TIME WE ALL HAVE INTERNET PRIAPISM!!!

So like what? The evening news would have a special news bulletin and play some Kiss video?

Bells, whistles, dracula, pants, ______ (it's obvious), Wednesday, 18 May 2005 06:33 (twenty-one years ago)

the midnight special, american bandstand, top of the pops (maybe?), tv music shows pretty much, with oddball turnings up elsewhere (i think they played 'hey jude' on the smothers brothers show didn't they?). also student/art films by yr devos and residents types.

j blount (papa la bas), Wednesday, 18 May 2005 06:44 (twenty-one years ago)

There were a number of forums for them:

1) Many local US television channels had late night programs which featured them.

2) HBO and other fledgling cable channels used them as "time fillers" - when a
105 minute movie that began at noon ended at 1:45, they might not show a
new movie until 2, and so would show videos between the two.

3) There were also many syndicated programs that showed them, both on early cable (like "Night Flights") and local late-night television.

4) There was a sort of market for these on European and Japanese television as
filler material long before MTV.

5) I remember seeing videos (in Europe) at the movies when I was little,
during intermissions and before the films started.

6) There used to be "video jukeboxes" in Europe in the 60s - I can't remember
what they were called (before my time), but they weren't videos as such, but
still made use of similar promotional film footage.

7) They used to show them in discotheques (not "disco" ones necessarily, but places people went dancing even to rock and roll or whatever.)

8) Probably lots of other things too.

I agree the other answer was pretty self-righteous, but "comic guys" need something to do, don't forget!

Dee Xtrovert (dee dee), Wednesday, 18 May 2005 06:47 (twenty-one years ago)

there are still video jukeboxes in europe, they used to be pretty common in the states too in the early mtv days when videos first blew up. there were tons of video outlets besides mtv too - night flight on usa, friday night videos on nbc, whatever tbs's show was called, several shows on bet (this is pretty much the last of this type of thing to survive), plus local shows (these still exist to a certain extent in some markets). they generally showed different videos than mtv, though obv certain huge hits (michael jackson, prince, madonna) were huge hits across the board, but mainly they catered to ignored demographics - r&b videos (mtv wouldn't/didn't show any videos by black acts until michael jackson's "billie jean"), rap videos (mtv way behind the curve on this), metal, indie, country, etc.

j blount (papa la bas), Wednesday, 18 May 2005 06:59 (twenty-one years ago)

The overseas exposure was a big part of this. The Beatles didn't want to/couldn't fly all over the place to promote every single they made. And apparently "promos" were a huge boon to Abba's fortunes in places like Australia.

Rickey Wright (Rrrickey), Wednesday, 18 May 2005 07:35 (twenty-one years ago)

.. and in the older days, TV progs used to pay to get them...

mark grout (mark grout), Wednesday, 18 May 2005 07:40 (twenty-one years ago)

i've read the incredibly small library mtv had at it's start, before record labels bought whole hog into the idea the videos were an extremely effective promotional vehicle, led to a strange mix of incredible stagnation and reptitiveness (something like one out of eight videos being a rod stewart clip?) but also to some really interesting, odd stuff getting lots of airplay that would be somewhat unimaginable at any other point, that this was a/the primary reason "o superman" became a hit for example. the preexisting market/industry in europe but the uk especially was a huge factor in the early 80s british invasion of us charts.

j blount (papa la bas), Wednesday, 18 May 2005 07:44 (twenty-one years ago)

ihttp://www.michaeljfoxdatabase.com/Graphics/TV/TV_series_guest_FNV_logo.gif

Jazzbo (jmcgaw), Wednesday, 18 May 2005 10:53 (twenty-one years ago)

The "Imagine" video was made so we could all hate the song just that little bit more.

TV's Mr Noodle Vague (noodle vague), Wednesday, 18 May 2005 11:00 (twenty-one years ago)

Blount OTM on the history. In 1981 it seemed like every rock club in Manhattan (save for CBGB and other low-budget dives) installed TV sets for between-band-sets viewing. You'd see the same videos over & over, from a lot of the "acts" that later wound up on early MTV.

m coleman (lovebug starski), Wednesday, 18 May 2005 11:04 (twenty-one years ago)

Bands consistently did videos way before MTV, only they weren't regarded as important and were often just of the band playing. Growing up in Australia in the seventies, I watched the local Top Of The Pops equivalent Countdown, and all non-Australian acts were always represented by a video. I doubt if there were any top 40 acts that didn't have a promo video, even if it was just them miming in a studio. I'm not sure that MTV explains the growth in the expense and sophistication of videos. I remember a big hullabaloo being kicked up about Bowie's Ashes To Ashes video in 1980, which would have been just before MTV. In other words, MTV picked up on an already existing phenomenon.

Jonathan Z. (Joanthan Z.), Wednesday, 18 May 2005 11:06 (twenty-one years ago)

in reynolds' post-punk book he says that some ridiculous number of videos (out of a very small total) were british, like 75%. (the idea of mtv worrying about having a small number of videos to play now seeming almost quaint, of course.)

strng hlkngtn, Wednesday, 18 May 2005 11:14 (twenty-one years ago)

that's videos when mtv first went on the air, obv

strng hlkngtn, Wednesday, 18 May 2005 11:15 (twenty-one years ago)

I think when you consider that the (then) low-selling indie band Joy Division still managed to put together a promo video for Love Will Tear Us Apart, that shows how entrenched the video culture was (in the UK at least) before MTV.

Jonathan Z. (Joanthan Z.), Wednesday, 18 May 2005 11:19 (twenty-one years ago)

Yeah, doesn't surprise me - Top Of The Pops would show them if the band weren't around to appear on the show, and Saturday morning kids TV programmes here would show them too, especially ones by Madness. I don't think I even heard of MTV until Dire Straits sang about it but everyone knew loads of videos.

Tom (Groke), Wednesday, 18 May 2005 11:20 (twenty-one years ago)

I remember going to the Hirshhorn Museum in DC to see the Chuck Statler directed Devo, Peru Ubu, Elvis Costello & others whose names I've forgotten videos way back when...

steve-k, Wednesday, 18 May 2005 11:26 (twenty-one years ago)

1960s jukebox "videos," aka Scopitones:

http://scopitone.tripod.com/

Dr Morbius (Dr Morbius), Wednesday, 18 May 2005 12:58 (twenty-one years ago)

I'm in my 30's, and I can remember videos as far back as my memory goes; Beach Boys Good Vibrations being one of the first I can remember seeing.I don't even know what program showed it.

When I was a little less than 10 years old, Kasey Kasem's top 10 countdown on TV was THE vehicle for videos in my area. I always pressumed that Friday Night Videos was a response to Kasem, and MTV collectively.

Who plays videos now?

PappaWheelie (PappaWheelie), Wednesday, 18 May 2005 13:44 (twenty-one years ago)

VH1 Classic is the greatest video channel ever precisely because pre-MTV making music videos was such a marginal, unnecessary thing to do.

Al (sitcom), Wednesday, 18 May 2005 14:10 (twenty-one years ago)

I think what makes VH1 classic such a good thing is MTV's library's catalogging system has never been updated. They just compile songs at random on beta tapes, so when a tape is pulled, crazy gems are found.

PappaWheelie (PappaWheelie), Wednesday, 18 May 2005 14:24 (twenty-one years ago)

the other day on vh1 classics i saw this supertramp video from 1987 or so that was 'let's use the gimmick from the "everybody wang chung tonight" video only amp it up 90 degrees' so that you had about ten elements doing that flickering wang chung thing at high speed instead of the two or three in the wang chung video. i damn near had a seizure.

j blount (papa la bas), Wednesday, 18 May 2005 14:46 (twenty-one years ago)

"Battling Seizure Robots"

PappaWheelie (PappaWheelie), Wednesday, 18 May 2005 15:29 (twenty-one years ago)

The Beatles didn't want to/couldn't fly all over the place to promote every single they made.

That makes sense. I've been under the impression for many years - I don't remember where I got this idea, perhaps from that movie "The Compleat Beatles" or something - that "Strawberry Fields Forever" and "Penny Lane" were the first two promo videos ever made for any band (meaning that they weren't part of a movie or TV show, and they weren't simply taken from performance footage) which would have been only a few months after their last concert.

Any idea where either of these might have been shown for the first time, or where to obtain a good quality copy of either? It's kind of strange, considering the obsessive tendancies that Beatles fans can possess, that the videos for these and the "Hey Jude" and "Revolution" videos have never been issued on DVD or anything.

billstevejim (billstevejim), Thursday, 19 May 2005 01:40 (twenty-one years ago)

used them as "time fillers" - when a
105 minute movie that began at noon ended at 1:45, they might not show a
new movie until 2, and so would show videos between the two.

i remember this happening here in australia well in to the mid-90s... but i think they just always shoved "Wonderwall" in between the last of the kids shows and the 6 o'clock newz.

Nic de Teardrop (Nicholas), Thursday, 19 May 2005 01:48 (twenty-one years ago)

[[[["Strawberry Fields Forever" and "Penny Lane" were the first two promo videos ever made for any band]]]

Sorry to be tedious, but they made promo videos for Rain and other '65 tracks. Rain is in fact one of the only places you can see paul's chupped tooth from his motorbike accident that was fuel for the 'Paul is Dead' urban legend.

[[[[Any idea where either of these might have been shown for the first time, or where to obtain a good quality copy of either?]]]]

The Anthology DVD's are packed with many of these.

PappaWheelie (PappaWheelie), Thursday, 19 May 2005 01:49 (twenty-one years ago)

Sorry to be tedious, but they made promo videos for Rain and other '65 tracks.

Good to know. ("Rain" was 1966 btw.) I've never seen the anthology DVDs, but I always assumed they included only clips of the videos with the Beatles giving commentary over them (since that's what was on the TV special - yes I know the special was significantly shorter in length than the DVDs, but that was just my assumption anyway).

billstevejim (billstevejim), Thursday, 19 May 2005 02:08 (twenty-one years ago)

Whatever happened to Godley and Creme?

donut debonair (donut), Thursday, 19 May 2005 03:06 (twenty-one years ago)

Does anyone remember Video Concert Hall? I was just looking for info on it and apparently it was produced at WTBS in Atlanta. I used to watch weekday afternoons when I was about 12 (1980) and they always showed the same videos. I remember always seeing Squeeze, Iggy Pop, the Dickies, and Elvis Costello.

Tim Ellison (Tim Ellison), Thursday, 19 May 2005 03:18 (twenty-one years ago)

Some love for Michael Nesmith and "Cruisin'," s'il te plait?

Joseph McCombs (Joseph McCombs), Thursday, 19 May 2005 03:43 (twenty-one years ago)

"Rain is in fact one of the only places you can see paul's chupped tooth from his motorbike accident that was fuel for the 'Paul is Dead' urban legend."

Thank you! I watch this often and always howl that dude didn't bother getting his tooth fixed. Never made the connection with the bike accident.

Rickey Wright (Rrrickey), Thursday, 19 May 2005 07:40 (twenty-one years ago)

hell, aerosmith had music vids before mtv.

ask whoever all about that?

YEAH! HEY!, Thursday, 19 May 2005 07:45 (twenty-one years ago)

hell, aerosmith had music vids before mtv.

ask whoever all about that?

YEAH! HEY!, Thursday, 19 May 2005 07:45 (twenty-one years ago)

What would have been the point of starting MTV if there were no music videos?

Geir Hongro (GeirHong), Thursday, 19 May 2005 17:14 (twenty-one years ago)

Videos for a new Beatles single would routinely be shown (just once) on the Ed Sullivan Show. Before "Strawberry Fields Forever", they were pretty straightforward performance films done in a studio, eg "We Can Work It Out", sort of as a substitute for when they couldn't be in NYC. In fact, these might have been the only times until then that Ed Sullivan had a guest who appeared on film instead of live in the theatre. Beginning with "Hey Jude" these premieres were switched to the Smothers Brothers show.

Curt (cgould), Thursday, 19 May 2005 19:38 (twenty-one years ago)

i actually remember watching music videos on late-night tv in the early 1980s, before mtv was ubiquitous (though after it had started up).

also in the paleolithic era they had "soundies"--basically music videos, or short musical films with little or no narrative content--that played before films. they also showed these things on tv, sometimes.

also i sort of remember "music videos" being stuck on videotapes (sometimes concert videos, sometimes just random videos) as "bonuses" in the vhs-or-beta era.

Amateur(ist) (Amateur(ist)), Thursday, 19 May 2005 20:07 (twenty-one years ago)

also, geir has a good point!

although there weren't all that many music videos in the early days of mtv, so t here was a lot of repetition; also mtv wasn't on 24 hours at first.

Amateur(ist) (Amateur(ist)), Thursday, 19 May 2005 20:09 (twenty-one years ago)

there weren't all that many music videos in the early days of mtv, so t here was a lot of repetition

now, of course, there's no repetition at all. they'll just play the 50 cent video once and be done with it since there's so much other important music to get to.

fact checking cuz (fcc), Thursday, 19 May 2005 20:53 (twenty-one years ago)

xpost - with the abundance of material mtv has in their archives, it's incredible that they always have to insist on so much repetition. i've been waiting patiently for the day when mtv can finally recieve some REAL competition. (fuse and BET just aren't cuttin it.)

billstevejim (billstevejim), Thursday, 19 May 2005 21:36 (twenty-one years ago)

What would have been the point of starting MTV if there were no music videos?

xpost - what was the point of recorded songs before the radio

billstevejim (billstevejim), Thursday, 19 May 2005 21:53 (twenty-one years ago)

that analogy doesn't make sense.

Amateur(ist) (Amateur(ist)), Thursday, 19 May 2005 21:56 (twenty-one years ago)

What grates about all those 60s promo films is how every band has to be shown as "the lads" cavorting about, rep[lete with silly schoolboy slapstick routines. "A Hard Day's Night" is the template, obviously, but it is odd that no one seemed to have a better or different idea about what to do. Just take a look at the Who's "Happy Jack" film, Pink Floyd's "Arnold Layne" and "The Scarecrow", that confusingly long Pretty Things film. (Pretty Things as some sort of vague secret agents or something, taking lots of time out from the "plot" to run about in fast motion in proto-Ballardian carparks. What was this film made for, anyway?).... Didn't the people in these groups feel demeaned by having to present themselves this way, as cheeky, happy working class lads out for a bit of harmless fun?

It just seems so stupid, looking at any of these today.

Zeppy, Thursday, 19 May 2005 21:58 (twenty-one years ago)


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