Consensus

Message Bookmarked
Bookmark Removed
Something that's become (I feel) a bit of a truism in pop discourse is the idea that the audience for music is very fragmented now, that there's no consensus on what's good or not, that pop doesn't work as any kind of social glue. This parallels a more general idea - one I've seen plenty of in business writing and in popular sociology pieces in the tabloids - that society is more atomised and tribal than it used to be.

Now I'm not sure about this. Was there ever a broad consensus about pop music? If there was, was that just down to a smaller demographic (fewer adults bought it)? And when was this? And what happened to it?

These questions are ridiculously vague, I know - if I think of more concrete talking points I'll add them to the thread.

Tom (Groke), Tuesday, 31 May 2005 13:19 (twenty-one years ago)

broader consensus in past, yes, but not due to smaller demographic, due to less media outlets

charltonlido (gareth), Tuesday, 31 May 2005 13:22 (twenty-one years ago)

A smaller demographic or a smaller set of mass media outlets to channel/create a 'mainstream'? Personally I think it's the latter. Has MTV *ever* been as 'important' as, say, The Ed Sullivan Show in that regard?

Haha xpost!

Ned Raggett (Ned), Tuesday, 31 May 2005 13:22 (twenty-one years ago)

Say what you will about their music, but no one can deny that Bono has done good things. And who doesn't enjoy "With Or Without You"?

miccio (miccio), Tuesday, 31 May 2005 13:24 (twenty-one years ago)

but the lack of consensus today is overplayed. we tend to view it in terms of the past, ie focussing on how much of it has disappeared, not how much remains.

and, in england at least, there is a lot of consensus still. the 12cd stereotype couldnt exist without consensus?

charltonlido (gareth), Tuesday, 31 May 2005 13:24 (twenty-one years ago)

Maybe the notion of a "broad consensus" came about as a result of the lack of information dissemination - with fancy technology (like the interweb!) in play, the multitude of opinions once unexpressed are now voiced, and even the tiniest whisper has some butterfly-effect on the general consensus. I think a lot of it is just a matter of perception - society's always been atomised and tribal, but folks are now starting to realize that, and it's changing the paradigm. On the same tip, pop music is STILL a glue, but the diversity (or shading) of opinion makes it seem otherwise.

Maybe the shift towards fragmentation maybe began when the LP (or the vinyl single) came into vogue? Instead of the radio "telling you" what to listen to, listeners had more of a choice, and were allowed to express their individuality in their choices.

David R. (popshots75`), Tuesday, 31 May 2005 13:27 (twenty-one years ago)

i'm thinking about all the non-music fans i know who *all* own fkn maroon 5, scissor sisters, frank fernando, keane and will probably get coldplay. there's that kind of consensus.

N_RQ, Tuesday, 31 May 2005 13:27 (twenty-one years ago)

In between me starting this question and remembering to finish and post it, Bob Geldof has announced "Live 8", an attempt to create a mass music 'event' - does it reflect any kind of consensus I wonder? (But did Live Aid - probably not)

Tom (Groke), Tuesday, 31 May 2005 13:31 (twenty-one years ago)

Did anyone NOT like the Jackson 5?

Jordan (Jordan), Tuesday, 31 May 2005 13:32 (twenty-one years ago)

I'm going to sound like a dweeb when I write this, and please fix what I get wrong, but: I guess in the US circa the 60s and 70s, there was the "regional hit" phenomenon, where a band could get play in, say, the northeastern US, and be totally unknown in other parts of the country. So there was THAT sort of consensus, speaking to a certain mindset in that part of the country, as well as the nationwide consensus (Beatlemania woo).

Nowadays, the nation-wide consensus seems to be overriding, with the regional consensus replaced (maybe?) with genre-centric considerations. Hip hop fans are everywhere, classic rock fans are everywhere, indie rock fans are everywhere, and while there's going to be some regional bias, the ready availability of different types of music creates more slices in the pie chart that make generalizations (that used to pass muster) tough to substantiate with any sort of confidence.

David R. (popshots75`), Tuesday, 31 May 2005 13:37 (twenty-one years ago)

I like how N_RQ dismisses the stereotypical 12 CD folk (that own Franz Ferdinand records!) (oh, Cool Britannia) as "non-music" fans. The consensus among even THAT limited demographic is going to vary wildly, even if these folks "don't know" music.

David R. (popshots75`), Tuesday, 31 May 2005 13:43 (twenty-one years ago)

The halcyon year of 1984 was the last time critics and the public were ever in sync. And that's enough for me.

Alfred Soto (Alfred Soto), Tuesday, 31 May 2005 13:46 (twenty-one years ago)

Fragmentation rules!

Alfred Soto (Alfred Soto), Tuesday, 31 May 2005 13:46 (twenty-one years ago)

In between me starting this question and remembering to finish and post it, Bob Geldof has announced "Live 8," an attempt to create a mass music 'event'

This is our Woodstock, and it's about time!

Zack Richardson (teenagequiet), Tuesday, 31 May 2005 13:48 (twenty-one years ago)

i'm not dismissing them, but the people (actual people) i'm referring to, are not 'music fans', in the same way that my parents, who watch three films a year, are not 'film fans'. i'm closer to the non-music fans than to ilmers as it goes!

N_RQ, Tuesday, 31 May 2005 13:49 (twenty-one years ago)

To hell with consensus. There may be some music that's close to being universally loved, but I don't like when that's used as justification to look aghast when someone doesn't like your music. I witnessed a friend (who has much different musical taste) go ask a DJ playing at the bar we were at if he had any Dave Matthews or Jack Johnson for his girlfriend. The answers were "no" and "who?" which meant that I had to hear this girl talk about how she just couldn't believe it. I then caught hell for a few minutes while explaining that I can't name a single tune by the latter and don't really enjoy the former all that much.

So if consensus leads to people thinking there are universals, dud.

mike h. (mike h.), Tuesday, 31 May 2005 14:03 (twenty-one years ago)

Well, that's what consensus (unchecked) invariably does - if you're united by a common interest / thing, then such unity often means / assumes you're also united AGAINST something else. See the mind-numbing one-sided conversation I have w/ an idiot friend trying to convince him that, yes, it's possible to like crappy bands w/ silly names AND popular music. See also every goddamn stupid pop / punk indie / outie sellout / DIY argument ever. Of course, shit's never binary unless people dupe themselves into thinking that way (consciously or otherwise).

Seems like the folks that don't put much stock in the notion of a consensus believe that the differences in opinion had within the consensus undermines the strength of the consensus, which is (in my idealized view of the world) outright nonsense. Yeah, 5+ million (or more!) people bought the Maroon 5 album, but that doesn't mean all 5 million hate rap and metal and whatever a Maroon 5 fan is "supposed" to hate, and (more importantly) that doesn't undermine the fact that Maroon 5 sold 5+ million freakin' records. Consensus != hegemony, though, which is probably the word folks poo-pooing the notion of a consensus mean to use when they refer to a consensus.

David R. (popshots75`), Tuesday, 31 May 2005 14:35 (twenty-one years ago)

The Consensus I find annoying is the music policy of

6 Music
http://www.bbc.co.uk/6music/

If it's in NME/ Q / Word / Mojo - then there is a good chance the artists music will be played. It's the lazy agenda conformed by the likes of Lammo and Mark Sutherland.

Anything esoteric, exotic, experimental, extreme - is token marginalized at best [e.g Freak Zone show] or ignored through ignorance, incompetence or inability to research.

DJ Martian (djmartian), Tuesday, 31 May 2005 14:53 (twenty-one years ago)

i'm thinking about all the non-music fans i know who *all* own fkn maroon 5, scissor sisters, frank fernando, keane and will probably get coldplay. there's that kind of consensus.

yes, definitely - among people who don't much like music there's definite consensus; possibly consensus over which specific qualities make for good music, too.

this consensus is also apparent in much of the mainstream music press which feeds/panders to these consumers, and justifies it with words like 'demographic' and 'commercial enterprise'.

The Lex (The Lex), Tuesday, 31 May 2005 15:05 (twenty-one years ago)

Bad Consensus

This week's NME

http://www.nme.com/media/images/thisweeksnme_cover.jpg

Remind me is this year 2005? not 1995 !

DJ Martian (djmartian), Tuesday, 31 May 2005 16:48 (twenty-one years ago)

Martian, that's not bad consensus - that's an NME cover.

David R. (popshots75`), Tuesday, 31 May 2005 16:53 (twenty-one years ago)

It's bad consensus because Oasis are all over British media [Xfm, 6 Music, Mojo, NME etc etc....]

Mr D. Popshots75, It's OK for you over the otherside of the Atlantic to escape Oasis !

[Mind you in the US you have to put up with Rod Thomas and Dave Matthews]

DJ Martian (djmartian), Tuesday, 31 May 2005 17:01 (twenty-one years ago)

ROB Thomas, Martian. And, really, I'm going to have to point back to that handy little equation I fashioned up thar (and if one would care to debunk it, then make w/ the unbunking): consensus ("an opinion or position reached by a group as a whole") != hegemony ("the predominant influence, as of a state, region, or group, over another or others"). Or, if you prefer - taste makers can only do so much to make taste. Just because Oasis is GETTING all the press in the world doesn't mean they are IT when it comes to pop music. Or maybe I'm just optimistic.

David R. (popshots75`), Tuesday, 31 May 2005 17:12 (twenty-one years ago)

In my life, I've known four or five people whose music collection consisted of a single CD. In two cases, this CD was Fleetwood Mac's "Rumors."

I'm not sure the "12-CD demographic" is a viable one, by the way, because people who only own a dozen CDs are that much more likely to have received them as blind gifts.

joseph cotten (joseph cotten), Tuesday, 31 May 2005 17:18 (twenty-one years ago)

Also: Rod Thomas bwahaha x-post

joseph cotten (joseph cotten), Tuesday, 31 May 2005 17:19 (twenty-one years ago)

I think there has actually been a lot of signs of a partial swing back towards consensus within popular culture over the last few years. Not so much in music but definitely in fiction and maybe in TV - the idea of holding up one or two discrete pieces of popular culture as a talking point for people a la The Da Vinci Code, Harry Potter, Big Brother... I get the sense that many people really want to have at least some cultural experiences that can be relied upon as a point of discussion on the train or in the office or at the pub etc. The similarity between The Da Vinci Code and Big Brother is that both not only allow but encourage people to take a position, to have an opinion over what is right/wrong, who is good/bad etc. These are like cultural phenomena that mimic the big scandals and news items of the day.

Tim Finney (Tim Finney), Tuesday, 31 May 2005 22:36 (twenty-one years ago)

Please can someone elaborate on the idea of someone who "doesn't like" music but buys 12 cds and someone who "likes" music? How many cds does this person buy a year?

elwisty (elwisty), Tuesday, 31 May 2005 23:20 (twenty-one years ago)

Last year, we discussed the formation of consensus on this thread:

"We" the concept, "we" the reality, or, How does consensus build when nobody seems to agree on anything?

However, that discussion focused more on consensus forming among critics rather than the general public.

There is likely an ageist element to all of this ... punk split people across ageist lines, as did rock and roll 20 years earlier. The people who are most vocal about their "rap=crap" baggage almost certainly didn't grow up with the music, whereas kids who are growing up liking both Avril and 50 Cent probably think nothing about enjoying both genres equally.

Of course, in ten years those kids might be spouting hatorade at whatever new genres have cropped between now and then, and thus the process continues. But at least this antiquated idea that one "should" like either rock or rap will have gone away.

This is coming out kinda garbled.

MindInRewind (Barry Bruner), Wednesday, 1 June 2005 00:09 (twenty-one years ago)

Please can someone elaborate on the idea of someone who "doesn't like" music but buys 12 cds and someone who "likes" music? How many cds does this person buy a year?

these people are "non-music fans" as i said. or haha non music-fans, really. but, and i'm talking about my friends, not straw men: these people don't like music much. i'm aware we can go to brian eno and say, ah but background non-really listening is some okind of ideal for living, which is nice, but only people who are heavily into music like or agree with brian eno. i don't buy much music, but i like it, i'm interested in it, i read about it. they don't. the 12cd thing is shorthand.

N_RQ, Wednesday, 1 June 2005 07:14 (twenty-one years ago)

40 years ago everyone in the street knew who the Beatles were, but only a few other acts besides.

Today everyone in the street knows who Madonna is, but only a few other acts besides.

Public consensus tends to centre around songs rather than artists, with only rare exceptions where the latter's life is driven into the public glare (i.e. Jacko).

Marcello Carlin (nostudium), Wednesday, 1 June 2005 07:18 (twenty-one years ago)

thus the "forget the artist" edict of Eno-ambient has always been present in some way.

Marcello Carlin (nostudium), Wednesday, 1 June 2005 07:20 (twenty-one years ago)


You must be logged in to post. Please either login here, or if you are not registered, you may register here.