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Weird MTV Job Posting

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So I came across this job posting today while trawling the interweb. Does anyone else think this is on the strange/goofy/creepy side, or is it totally in line with what's current in the mtv world (which is, admittedly, a world I know very little about)? See here:

Manager, Grassroots and Online Messaging, MTV

JOB DESCRIPTION: The Manager will be responsible for developing and managing all online messaging to the public will be responsible to day to day messaging of all mtvU’s and UBER’s initiatives including

Grassroots Marketing:
Promoting in the online community several of mtvU initiatives including:
• mtvU exclusive music and artist content
• mtvU sponsored contests
• mtvU humor programming including funny student shorts, films and overall student created programming
• Quarterly cross promotions with third party sponsors including artist, labels & site partners
• Secure online publicity placement & impressions for mtvU related content in conjunction with in-house Communications Manager

Online Buzz/Trends
Recognizing and awareness of Online Buzzes including
• Ongoing Youth Trends
• Emerging Artists
• Existing mtvU artists to be promoted
• Highly trafficked blogs, community sites, humor sites

Online & Offline Street Teams
• Oversee Online Viral Street Team
• Oversee Offline Campus Street Team

General
• Increase mtvU’s monthly traffic and online community
• Encourage and expand on repeat visitors (Site “Stickyness”)
• Increase calls to Action for all mtvU content

DESIRED QUALIFICATIONS:

Required Qualifications/Skills
• Minimum of 2 years experience in Online Marketing & Promotions
• Strong knowledge of online culture
• Strong relationships with appropriate online communities including social networking sites, blogs, fansites, lifestyle sites and other communities
• Ability to establish relationships with artist and label sites
• Ability to work in fast paced environment

Optional Qualifications:
• Television/entertainment/experience a plus
• Marketing experience a plus

― geeta (geeta), Thursday, 26 January 2006 04:13 (twenty years ago)

http://www.childmind.co.uk/images/cartwheels.jpg

― Zwan (miccio), Thursday, 26 January 2006 04:16 (twenty years ago)

I vote "creepy," myself.

― geeta (geeta), Thursday, 26 January 2006 04:17 (twenty years ago)

geeta i hope your posting this makes it bubble to the top of google straightaway! this way the dude/tte who takes over this position will know WHERE TO GO FIRST

― maura (maura), Thursday, 26 January 2006 04:17 (twenty years ago)

http://www.flipse.com/pic/cartwheels.jpg

― Zwan (miccio), Thursday, 26 January 2006 04:17 (twenty years ago)

Get sticky!

― Ned Raggett (Ned), Thursday, 26 January 2006 04:18 (twenty years ago)

haha as i just told matos, 50 bucks says the 'mtv grassroots manager' starts lurking/posting on ilm within three days of getting hired

― geeta (geeta), Thursday, 26 January 2006 04:18 (twenty years ago)

so is this "weird" just because it's related to music or something? if it was a posting for general mills or toyota would it seem so "weird"?

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:20 (twenty years ago)

I've been trying to sell Momus records by making postings to ILM for five years now, and I can tell MTV that it doesn't work at all. Go back to playing music videos, boys, that's my tip! (Extreme, I know...)

― Momus (Momus), Thursday, 26 January 2006 04:20 (twenty years ago)

marketing shills in liking that green shocker

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:20 (twenty years ago)

It's kind of weird in that I thought street teams were high schoolers who worked for zip in exchange for schwag, but what do I know about the fast-paced world of online marketing?

― Matos-Webster Dictionary (M Matos), Thursday, 26 January 2006 04:23 (twenty years ago)

very little or you'd be making more money/killed and eaten by your successor already

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:24 (twenty years ago)

"you can destroy me, but two more will take my place"

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:25 (twenty years ago)

I'm sure there's acres of money to be made here, just like there was during the first internet-marketing boom

― Matos-Webster Dictionary (M Matos), Thursday, 26 January 2006 04:27 (twenty years ago)

i have no idea what "mtvU" and "UBER" are--MTV Uruguay and German MTV, respectively? I liked German MTV quite a bit when I was living in Berlin, actually.

― geeta (geeta), Thursday, 26 January 2006 04:31 (twenty years ago)

I demand Ned apply for this job.

― Zwan (miccio), Thursday, 26 January 2006 04:32 (twenty years ago)

large corporation in marketing-on-the-web shockah.

― fact checking cuz (fcc), Thursday, 26 January 2006 04:32 (twenty years ago)

it's not a shockah so much as a rofl

'• Strong relationships with appropriate online communities including social networking sites, blogs, fansites, lifestyle sites and other communities'

― Zwan (miccio), Thursday, 26 January 2006 04:33 (twenty years ago)

mtvu is mtv's channel that gets broadcasted to college dorms; uber is its online-only sibling.

― maura (maura), Thursday, 26 January 2006 04:33 (twenty years ago)

anyway, anyone who thinks this isn't a standard marketing position ad with language specific to its purpose is just being disingenuous. it's only funny/"weird" cuz it happens to be our little blue heaven rather than the widget makers of the world.

xpost.

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:33 (twenty years ago)

I demand Ned apply for this job.

But I hate people!

― Ned Raggett (Ned), Thursday, 26 January 2006 04:34 (twenty years ago)

Besides, you created a funny student short, not me. ;-)

― Ned Raggett (Ned), Thursday, 26 January 2006 04:34 (twenty years ago)

come on, don't you want to be the guy who sets loose the link-waving rats on the music boards?


Hey!

This new band El Kabong just did an awesome interview on MTV.com!

http://www.mtv.com/elkabong/awesomeinterview.wav

I think they're really good. You?

― Zwan (miccio), Thursday, 26 January 2006 04:37 (twenty years ago)

You could yell 'FLY MY PRETTIES! FLY!' after every bulk e-mail

― Zwan (miccio), Thursday, 26 January 2006 04:38 (twenty years ago)

But I hate people!

OK, great! Now work with that! Make everyone into it!

― Dom iNut (donut), Thursday, 26 January 2006 04:39 (twenty years ago)

Corporate-speak is always fun to mock, Jess

― Matos-Webster Dictionary (M Matos), Thursday, 26 January 2006 04:40 (twenty years ago)

You could yell 'FLY MY PRETTIES! FLY!' after every bulk e-mail

I need glitter, dammit.

OK, great! Now work with that! Make everyone into it!

MASS SUICIDE CULT NOW.

Actually, not a bad idea.

― Ned Raggett (Ned), Thursday, 26 January 2006 04:41 (twenty years ago)

i am growing humorless in my old age.

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:43 (twenty years ago)

np: leonard cohen

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:43 (twenty years ago)

j/k

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:43 (twenty years ago)

np: vanessa carlton

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:43 (twenty years ago)

mood: annoyed

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 04:43 (twenty years ago)

anyway, anyone who thinks this isn't a standard marketing position ad with language specific to its purpose is just being disingenuous. it's only funny/"weird" cuz it happens to be our little blue heaven rather than the widget makers of the world.

The reason why it's "weird" is because the sellability of the "commodity" is based on a lot of subjectivity, and it doesn't necessarily take someone with an MBA to do this.. whereas a similar position trying to market cars, and "widgets" is because those often require some expertise into the attributes, histories, and future development of those widgets.. which may require either a lot more experience or a lot of education or both.

It helps with selling music and pop culture too of course, but people rarely need to offer a fully pimped out job description to get somebody to get the job and do enough of a good job. "A tool" in our world could do this job.. "A tool" may not work out for GM or whomever, though.

Then again, I've never pursued marketing as a career, so take what I said with a cheap mustard seed and all that.

― Dom iNut (donut), Thursday, 26 January 2006 04:44 (twenty years ago)

The job just doesn't sound like much fun--publicity is thankless enough work as is, much less with an experimental branch of a corporate monolith breathing down your neck.

― Matos-Webster Dictionary (M Matos), Thursday, 26 January 2006 04:47 (twenty years ago)

"WHY ARE WE NOT FAMOUS ON LINE?"

"...sir?"

― Ned Raggett (Ned), Thursday, 26 January 2006 04:48 (twenty years ago)

The job just doesn't sound like much fun--publicity is thankless enough work as is, much less with an experimental branch of a corporate monolith breathing down your neck.

Well, maybe it sounds fun to that Action Rock A&R Dude In NYC whose fabulous mug was posted here once. Where the fuck is he now?

― Dom iNut (donut), Thursday, 26 January 2006 04:50 (twenty years ago)

Hey!

He's checking out this hot new bad called Gladarm 15. I think they're great, they remind me of Seether but a little more rock. Here's their mp3. What do you think?

― Zwan (miccio), Thursday, 26 January 2006 04:53 (twenty years ago)

Anthony is just giving this shit away! For free!

― NoTimeBeforeTime (Barry Bruner), Thursday, 26 January 2006 04:54 (twenty years ago)

mood: annoyed

When it's so permanent doesn't it change from "mood" to "state of mind"?

― regular roundups (Dave M), Thursday, 26 January 2006 04:54 (twenty years ago)

I want this job so bad.

― Zwan (miccio), Thursday, 26 January 2006 04:55 (twenty years ago)

I'd like to think that I could help some bands get the attention they deserve.

― Zwan (miccio), Thursday, 26 January 2006 04:55 (twenty years ago)

I'd still run my blog, though. That's not for sale. But in order to fight the power you must master it.

― Zwan (miccio), Thursday, 26 January 2006 04:56 (twenty years ago)

I'd like to think that I could help some bands get the attention they deserve.

how much attention would that be?

― stockholm cindy (winter version) (Jody Beth Rosen), Thursday, 26 January 2006 05:03 (twenty years ago)

I'm thinking of a medium buzz, a few key blogs to reaffirm personal connection, then saturating if the second single has a successful impact.

― Zwan (miccio), Thursday, 26 January 2006 05:04 (twenty years ago)

it's like watching a carcass rot in fast forward

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 05:08 (twenty years ago)

you guys realise this is alex in nyc's new job right?

― j blount (papa la bas), Thursday, 26 January 2006 05:08 (twenty years ago)

Who knew the Cramps even HAD a promo budget?

― Zwan (miccio), Thursday, 26 January 2006 05:10 (twenty years ago)

FESTERING PIG DOGS! LISTEN TO THE VERONICAS OR PERISH!!

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 05:11 (twenty years ago)

How is this weird at all? It's marketing, welcome to the world.

― musically (musically), Thursday, 26 January 2006 05:18 (twenty years ago)

http://img27.imageshack.us/img27/3369/a1out18p27gu.jpg
"Alex, is that really you?"

http://img27.imageshack.us/img27/9590/a1out18p11cu.jpg
"Get out of here, ILM, and SAVE YOURSELVES!"

― Pleasant Plains /// (Pleasant Plains ///), Thursday, 26 January 2006 05:57 (twenty years ago)

roffle

― Cunga (Cunga), Thursday, 26 January 2006 06:12 (twenty years ago)

Anthony, what ARE you doing these days?

― Forksclovetofu (Forksclovetofu), Thursday, 26 January 2006 07:24 (twenty years ago)

I've been trying to sell Momus records by making postings to ILM for five years now, and I can tell MTV that it doesn't work at all. Go back to playing music videos, boys, that's my tip! (Extreme, I know...)
-- Momus (nic...), January 25th, 2006.

Hey, ILM has convinced me to buy several of your used CD'S! I wish you the best of luck...

― John Justen (johnjusten), Thursday, 26 January 2006 07:35 (twenty years ago)

Hey, it does work! For me and the Arctic Monkeys...

― Momus (Momus), Thursday, 26 January 2006 09:36 (twenty years ago)

http://biz.yahoo.com/prnews/060125/nyw146.html?.v=38

"content is marketing" not exactly news @ MTV

this article is chock-full of euphemism, jargon, corporate esperanto

― m coleman (lovebug starski), Thursday, 26 January 2006 11:42 (twenty years ago)

MTVStreetTeam has entered the chatroom.

MTVStreetTeam: hey nebody lookin 4 j/o buddiez rofl
MTVStreetTeam: 1st 2 send jpg of boobs gets free keychain
MTVStreetTeam: wow 1st impressions of earth it rokz! lol
MTVStreetTeam: pimp my ride yo
MTVStreetTeam: yo

MTVStreetTeam has left the chatroom.

― Thomas Tallis (Tommy), Thursday, 26 January 2006 13:13 (twenty years ago)

"Doyle has embraced the multiplatform strategy and has strived to find non- traditional ways to showcase music. She has pioneered many of MTV's music initiatives including negotiating with bands like Good Charlotte to create series theme songs, enlisting hip hop artists to star in "Real World" promo campaigns, introducing soundtrack guides on MTV.com, shepherding "The Leak" for MTV.com and extending it to wireless and linear, and migrating emerging artists like Matisyahu and Death Cab for Cutie from mtvU to MTV."

Amazing!

― curmudgeon, Thursday, 26 January 2006 15:26 (twenty years ago)

Matisyahu is on MTV?

― Abbadavid Berman (Hurting), Thursday, 26 January 2006 15:36 (twenty years ago)

Saw his video this very morning.

― pdf (Phil Freeman), Thursday, 26 January 2006 15:37 (twenty years ago)

I think in a year in a half I've gotten probably 4 or 5 people to come to my shows through ILM.

― Abbadavid Berman (Hurting), Thursday, 26 January 2006 15:37 (twenty years ago)

related: here is a truly thunderous example of incoherent biz speak…the fourth graf is particularly ghastly…

New Structure Enhances Music Network's Ability to Develop and Deliver Dynamic Content for Audiences Across All Screens

NEW YORK and SANTA MONICA, Calif., Jan. 25 /PRNewswire/ -- Christina Norman, President, MTV and Brian Graden, President of Entertainment, MTV Networks Music Group and President of Logo, today announced a radical new organizational structure for MTV that will allow the network to deliver even more aggressively on its multiplatform strategy. The strategy revolves around building an engaging universe of music, entertainment, news, community and interactivity that allows the audience access to content whenever and wherever they want across a mix of platforms. The new structure will optimally position MTV to develop and distribute the most compelling, cutting-edge, dynamic and creative programming to all screens, while connecting more viewers than ever to the music and entertainment they love.

ADVERTISEMENT
Moving forward, MTV's operations will revolve around two new, highly-integrated ecosystems. One will be aligned around the development of short-form video, music and news content for linear television as well as for online, VOD, broadband, wireless and other digital vehicles. The other will focus on maintaining and growing MTV's leadership position in the television arena through the continued development of successful long-form franchises, many of which define today's youth culture.

In making this announcement, Christina Norman said, "When I returned to MTV last year, we had entered the broadband era with MTV Overdrive to great critical and user acclaim and were developing unique new wireless entertainment while our linear channel was performing better than ever." She added, "In order to continue strengthening our connection to young people in today's digital age, it became clear that we needed to adapt our organizational structure in the same way we have always adapted our programming to meet our audiences' ever-changing tastes."

Brian Graden said, "By elevating all platforms to equal footing, we have created a 21st Century matrix for how we will develop and distribute content and connect with our audience." He added, "The creation of these two highly intertwined universes within MTV will allow us to efficiently extend our world class content-development machine across all screens, as well as position us as entertainment leaders on all platforms."

― veronica moser (veronica moser), Thursday, 26 January 2006 15:44 (twenty years ago)

haha this sounds like string theory:

By elevating all platforms to equal footing, we have created a 21st Century matrix for how we will develop and distribute content....the creation of these two highly intertwined universes within MTV will allow us to efficiently extend our world class content-development machine

― geeta (geeta), Thursday, 26 January 2006 21:40 (twenty years ago)

those clowns at mtv have done it again, what a bunch of clowns

― Dominique (dleone), Thursday, 26 January 2006 21:43 (twenty years ago)

will people stop pretending this is somehow interesting!!

xpost haha

― cancer prone fat guy (dubplatestyle), Thursday, 26 January 2006 21:44 (twenty years ago)

C'mon, you know you want the free keychain.

― Dan (Getcher Tits Out) Perry (Dan Perry), Thursday, 26 January 2006 21:45 (twenty years ago)

i saw the video today too, and immediately thought of that Ween song "Reggae Junkie Jew"

― Raymond Cummings (Raymond Cummings), Thursday, 26 January 2006 21:51 (twenty years ago)

Actually it's RASTAFARIAN reggaejunkiejew

― phantasy bear (nordicskilla), Thursday, 26 January 2006 21:53 (twenty years ago)

(fuck you)

― phantasy bear (nordicskilla), Thursday, 26 January 2006 21:53 (twenty years ago)

You're reliving your past there.

― Ned Raggett (Ned), Thursday, 26 January 2006 21:55 (twenty years ago)

totally. I had a ween t-shity. size XL! you've met me, imagine how big that thing was on me, it was like a bedsheet

― phantasy bear (nordicskilla), Thursday, 26 January 2006 21:57 (twenty years ago)

t-shity???


t-shirt

― phantasy bear (nordicskilla), Thursday, 26 January 2006 21:57 (twenty years ago)

Nice save.

― Ned Raggett (Ned), Thursday, 26 January 2006 22:02 (twenty years ago)

I had a ween t-shity.

For a brief moment I seriously thought this was wildly-obscure British slang.

― Dan (Don't Know For What, But It Was RUDE) Perry (Dan Perry), Thursday, 26 January 2006 22:07 (twenty years ago)

No this isn't weird at all... MTV is all about this shit. The thread, however, has made it all a bit creepy.

― Bryan Moore (Bryan Moore), Sunday, 29 January 2006 01:58 (twenty years ago)

We'll all know the day 5 threads appear about Viva La Bam as to what is going on.

― Alan Conceicao (Alan Conceicao), Sunday, 29 January 2006 02:20 (twenty years ago)

I sure wonder if it will be Pimp My Ride threads instead

― can i have my money now (blunt), Sunday, 29 January 2006 02:23 (twenty years ago)

three weeks pass...
i'm not sure about all other mtv's, but looks like a friend of mine (who worked first at universal then at sony-bmg) got this very job at MTV russia, here in moscow.

because, as i was told, mtv want to start a record label to release all their top tens, twenties, forties, and also other stuff that was described as "special projects".

so go figure...
maybe it's just our russian local shit.

― nique (nique), Thursday, 23 February 2006 17:59 (twenty years ago)

In America, You Watch MTV
In Soviet Russia, MTV WATCHES YOU!

― Huk-L (Huk-L), Thursday, 23 February 2006 18:01 (twenty years ago)

i want a very job.

― hstencil (hstencil), Thursday, 23 February 2006 18:04 (twenty years ago)

In Soviet Russia, MTV WATCHES YOU!

the only possible way. our life's much more exciting than mtv.


...but when they fill this oh so nice position, they might start watching you, too

― nique (nique), Thursday, 23 February 2006 18:15 (twenty years ago)

Nique, I'm going to be in Moscow next week to do a couple stories for NPR's M@rketplace, this sounds like a good one... btw, any gig recommendations etc? (Feel free to move it to the above email addy)

― joseph cotten (joseph cotten), Thursday, 23 February 2006 19:33 (twenty years ago)

I mean the address *below*. Well, now it's both above and below. Oh my.

― joseph cotten (joseph cotten), Thursday, 23 February 2006 19:34 (twenty years ago)

looks like all good stuff is this week...
franklin de costa
alex smoke
sparks
martinez
pan tone
...die.

i'll look around and tell you
if i survive.

― nique (nique), Thursday, 23 February 2006 19:53 (twenty years ago)


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