So says Branford Marsalis here: http://www.metrotimes.com/editorial/story.asp?id=10510
MT: Do you think that one of the reasons jazz isn't more popular and profitable is because companies don't know how to properly market it?
Marsalis: Jazz music has never been popular. I think that we need to get away from that lie. Jazz clubs back in the day, were considered places of counterculture. If you listen to records like John Coltrane Live at the Village Vanguard and Bill Evans Live at the Village Vanguard, what you will hear is a lot of people talking and treating the music with relative indifference. In the '50s, if you wanted to go to a cool place to hang out and have some drinks and talk, you went to a jazz club. Where were you going to go? Lawrence Welk didn't have a club where you could go to. Now they have all kinds of clubs that didn't exist back then. Whoever heard of a cigar bar or a wine bar?
MT: In those venues the music is secondary to the ambience and the socializing.
Marsalis: The music has always been secondary; that is why you hear people talking. Jazz has never been popular. I think that is just a common thing to say, and I don't know why. Just for research purposes, you should get the Time magazine with Thelonious Monk on the cover [from 1964] and read the entire article. What you'll notice is there's very little in that article about jazz music. It's more focused on the personality and jazz as a lifestyle. The American aesthetic has always viewed all music as a form of entertainment. Any idea of music as an art has always been something that America has rejected since we have had a country.
MT: So why do you and other musicians continue to subject yourselves to that? You could play a genre that was valued and appreciated instead of jazz.
Marsalis: It's the best way for me to express who I am in music. Of course, jazz is not growing to the degree that I like to see it in terms of musicians developing, but there is clearly something there that is worthwhile. You know poetry isn't popular, yet we still have poets.
Wasn't Big Band huge? Or was that not jazz? What WAS popular then?
― filthy dylan, Tuesday, 22 May 2007 15:51 (nineteen years ago)
I think a lot of people would say popular Big Band music was not exactly jazz.
― Hurting 2, Tuesday, 22 May 2007 15:53 (nineteen years ago)
But I suppose that's sort of defining the terms such that they prove the argument.
― Hurting 2, Tuesday, 22 May 2007 15:54 (nineteen years ago)
Yeah, he's only talking about post-WWII it seems. Before that jazz was pretty pop, right?
xpost
― Jordan, Tuesday, 22 May 2007 15:55 (nineteen years ago)
I'm thinking about big band, traditional jazz before that...
What was most popular in the pre-rock days ranged from swingy pop that was definitely not jazz to Benny Goodman, which I think pretty obviously qualifies as jazz.
I assume Branford is really talking about heady, small-group instrumental jazz, be-bop and on.
― Hurting 2, Tuesday, 22 May 2007 15:58 (nineteen years ago)
It might be worth pointing out that albums like My Favorite Things and Kind of Blue have been big sellers.
Why is it important to him that jazz has never been popular, I wonder? (It may just be the editing of the interview that makes it seem so vehement, I grant you.)
― Groke, Tuesday, 22 May 2007 15:59 (nineteen years ago)
Tax bill?
― Marcello Carlin, Tuesday, 22 May 2007 15:59 (nineteen years ago)
I also think it's a bit unfair to distinguish the music from the lifestyle - clearly rock owes much of its popularity to the lifestyle associated with it.
― Hurting 2, Tuesday, 22 May 2007 16:00 (nineteen years ago)
I have to leave work now but I find this really, really interesting.
― Scik Mouthy, Tuesday, 22 May 2007 16:00 (nineteen years ago)
As well as its principal practitioners being "fit" (xpost).
(so do I - I wish someone had started this thread earlier)
― Marcello Carlin, Tuesday, 22 May 2007 16:00 (nineteen years ago)
Why is it important to him that jazz has never been popular, I wonder?
The need to justify to himself what he's doing, probably. And because I'm sure interviewers are always asking him why jazz isn't more popular, or what can be done to make it more popular. And his answer is basically "small-group instrumental art music just doesn't top the charts."
― Hurting 2, Tuesday, 22 May 2007 16:02 (nineteen years ago)
The mid/late '20's were not called "The Jazz Age" for nothing. Linked to on this page:
http://vitaphone.blogspot.com/2007/01/snows-of-yesteryear.html
(scroll down) is an mp3 from a 1929 Colleen Moore movie called "Why Be Good?" Colleen Moore at the time was the biggest movie star in the world, many of her films featured Jazz parties in the storylines. The ones with semi-sychronised soundtracks like this one featured Jazz a lot. This kind of suggests that at that time Jazz was indeed very popular! (the track is great as well)
― Pashmina, Tuesday, 22 May 2007 16:03 (nineteen years ago)
He has a point that modern jazz (ie bebop and most everything after) is pretty much non-pop by intention, so why keep wringing hands over the fact that jazz doesn't sell and is unappreciated by the masses, etc.
― Jordan, Tuesday, 22 May 2007 16:04 (nineteen years ago)
And his answer is basically "small-group instrumental art music just doesn't top the charts."
"Green Onions"
Not the same as jazz at all of course, I'm just being contrary.
― Oilyrags, Tuesday, 22 May 2007 16:04 (nineteen years ago)
Bebop was all about separating the wheat from the chaff anyway, so it has a built-in rarefied quality, and most small group jazz has continued from that tradition. Even if you were just going to the Vanguard for the atmosphere, it meant you saw yourself as some kind of sophisticate out of a Playboy magazine, right?
Which is I guess what Jordan just said too.
― Hurting 2, Tuesday, 22 May 2007 16:05 (nineteen years ago)
I can't think of anything ever said by a Marsalis that I agreed with, really. Those guys prefer wringing their hands to ringing the changes.
― Dimension 5ive, Tuesday, 22 May 2007 16:07 (nineteen years ago)
I'm willing to give him a pass and assume by "jazz" he means "the kind of jazz I play," which in context makes perfect sense.
― Hurting 2, Tuesday, 22 May 2007 16:08 (nineteen years ago)
("kind of jazz" in the broadest sense, i.e. small group instrumental jazz)
― Hurting 2, Tuesday, 22 May 2007 16:11 (nineteen years ago)
The party scene w/Branford in Mo' Better Blues to thread
― Jordan, Tuesday, 22 May 2007 16:12 (nineteen years ago)
why does anyone listen to branford marsalis talk
― Shakey Mo Collier, Tuesday, 22 May 2007 16:16 (nineteen years ago)
it's interesting how he equates "not popular" with "people talking over the music." i would like to pursue this further but i have showering to do.
― ian, Tuesday, 22 May 2007 16:17 (nineteen years ago)
Dolphy live at the Five Spot just would not be the same without the incessant clinking of cutlery on plates.
― Jon Lewis, Tuesday, 22 May 2007 16:18 (nineteen years ago)
Even if everyone at the Vanguard were listening intently, that wouldn't exactly have made Bill Evans the biggest name in American music at the time.
― Hurting 2, Tuesday, 22 May 2007 16:19 (nineteen years ago)
Jon OTM - Monk at the Blackhawk has great cash register rings.
Branford is a cool dude, I had a good conversation with him once. My only issue with him is his conflicted relationship to New Orleans music, I think.
― Jordan, Tuesday, 22 May 2007 16:21 (nineteen years ago)
I suspect it's to put an end to arguments about how to reclaim a state that he think never existed. (Or to avoid having people put pressure on him and other jazz musicians to do something to reclaim a popularity that he's saying never existed.)
― Rockist Scientist, Tuesday, 22 May 2007 16:23 (nineteen years ago)
I tend to be defensive of the Marsalli even though I disagree with them on a lot of things.
― Hurting 2, Tuesday, 22 May 2007 16:24 (nineteen years ago)
My only issue with him is his conflicted relationship to New Orleans music, I think.
Well, with a brother like Wynton, it's not hard to understand. (Actually, I don't know the specifics of this, but it's hard to believe it wouldn't have something to do with reacting to Wynton's mythologizing.)
― Rockist Scientist, Tuesday, 22 May 2007 16:26 (nineteen years ago)
as of 2001, Kind of Blue was triple platinum
― gabbneb, Tuesday, 22 May 2007 16:30 (nineteen years ago)
My guess is that it's more to do with reacting to where he grew up, with everyone playing the same tunes and him wanting to do something more sophisticated? All of Wynton's retro stuff came way later -- when Wynton & Branford played together that music was pretty fucking crazy.
― Jordan, Tuesday, 22 May 2007 16:33 (nineteen years ago)
But on the other hand I've got mad respect for the Honors series that his label is doing.
― Jordan, Tuesday, 22 May 2007 16:34 (nineteen years ago)
Jordan-- please recommend me one or two records of Branford & Wynton being pretty fucking crazy together.
― Jon Lewis, Tuesday, 22 May 2007 16:39 (nineteen years ago)
Black Codes (From the Underground)
Live at Blues Alley (no Branford on this though)
― Jordan, Tuesday, 22 May 2007 16:46 (nineteen years ago)
As pointed out above, Kind Of Blue has sold three million copies or so. And all the label had to do to get it there was keep it continuously in print for 58 years and counting, remaster it several times with publicity campaigns for each new version or new format, etc., etc.
― unperson, Tuesday, 22 May 2007 17:13 (nineteen years ago)
But aren't these hits (My Favorite Things, Kind of Blue, Time Out, Headhunters) kind of the exception that proves the rule?
― Jordan, Tuesday, 22 May 2007 17:16 (nineteen years ago)
we're saying that they aren't exactly huge 'hits'
― gabbneb, Tuesday, 22 May 2007 17:18 (nineteen years ago)
Yeah, I suppose using the KOB example is a bit like using Olatunji: Drums of Passion to suggest that African drumming is popular.
― Hurting 2, Tuesday, 22 May 2007 17:23 (nineteen years ago)
What about fusion?
Maybe it wasn't "popular" in the same way that swing was ubiquitous in the 1940's, but I think it broke through to the mainstream enough to make a mark on the rock crowd.
But then, Wynton says fusion isn't jazz, so I guess that's right out.
― novaheat, Tuesday, 22 May 2007 17:32 (nineteen years ago)
I don't think fusion is jazz, and I love fusion.
― Hurting 2, Tuesday, 22 May 2007 17:33 (nineteen years ago)
KOB's had fifty years of renown as the greatest jazz album ever. To have only gone triple platinum in that time when, I dunno, Journey's greatest hits is diamond, puts it into perspective a little.
Obviously jazz has occasioanlly thrown up the odd hit single (Cannonball Adderly's Mercy Mercy Mercy was top ten, wasn't it?), but it's a minority concern and has been since at least Elvis. Ragtime, swing, big band... they're all genres and styles unto themselves, often related to jazz, often heavily, but then so are rock and hip hop sometimes, too. Jazz itself has always (where always is... postwar, the era of popular, recorded, mass-produced music) been a minority concern.
― Scik Mouthy, Tuesday, 22 May 2007 17:41 (nineteen years ago)
Any artist is ultimately a minority concern, since I don't think there are too many albums that are owned by a majority of people.
― Hurting 2, Tuesday, 22 May 2007 17:45 (nineteen years ago)
Yeah but we're not talking about artists, we're talking about a whole genre. I'd wager that most households with music in them have some rock and pop, but that only a small percentage have some jazz.
― Scik Mouthy, Tuesday, 22 May 2007 17:52 (nineteen years ago)
Yeah, I think you're right. But I'll bet in 1956 most households with record players had at least some jazz.
― Hurting 2, Tuesday, 22 May 2007 17:54 (nineteen years ago)
Well, nah, actually I'm not sure about that. Maybe in 1937? But at that point I wonder if most people even had record players.
― Hurting 2, Tuesday, 22 May 2007 17:55 (nineteen years ago)
Exactly. It was (relatively) popular when recorded music was a specialist concern. I'd wager that... most households with a proper hi-fi have some jazz.
― Scik Mouthy, Tuesday, 22 May 2007 17:57 (nineteen years ago)
I don't know, I'll bet that a majority of people have at least a couple token jazz cds/records, whether it's Billy Holliday, KoB, or Getz/Gilberto or something.
― Jordan, Tuesday, 22 May 2007 17:57 (nineteen years ago)
If not specialist, at very least bourgeois.
― Hurting 2, Tuesday, 22 May 2007 17:58 (nineteen years ago)
All this stuff is relative, but Jordan I'd guess you're wrong about that. Maybe a majority of people who own a large number of albums, but there are a lot of people out there who just own 10 CDs or so.
― Hurting 2, Tuesday, 22 May 2007 17:59 (nineteen years ago)
Whitey McCerebral, OTOH, didn't sell too many.
Do you mean George Russell or Lennie Tristano?
― Jon Lewis, Tuesday, 22 May 2007 22:03 (nineteen years ago)
It's a little unfair to read too much into an off the cuff interview comment anyway - he's even saying things that somewhat contradict each other. I think what he's getting at is ultimately clear and reasonable and he's just using language that makes his statement sound a bit too strong.
― Hurting 2, Tuesday, 22 May 2007 22:04 (nineteen years ago)
Ha, I meant Bill Evans, b/c that's who Branford mentioned
ok dudes it was fun to argue about jazz music today, thx
― Jordan, Tuesday, 22 May 2007 22:07 (nineteen years ago)
Actually, this talk of Whitey McCerebral is now reminding me that I always want to check out some Jimmy Giuffre. What's the go-to with him?
― Jon Lewis, Tuesday, 22 May 2007 22:07 (nineteen years ago)
Even after WW2. I mean, you'd struggle to claim stuff such as Frank Sinatra's "Songs For Swingin' Lovers" album isn't jazz.
― Geir Hongro, Tuesday, 22 May 2007 22:07 (nineteen years ago)
I didn't think that Time article he's talking about was all bad: http://www.time.com/time/magazine/article/0,9171,873856,00.html "> http://www.time.com/time/magazine/article/0,9171,873856,00.html So a mainstream news magazine ran a cover story on Monk that was focused more on personality than critically dissecting his musical style. Isn't that true of most such feature articles? Anyway, this mid-60's Time we're talking about - not exactly the touchstone of hipness. (See Don't Look Back lately?) His broader point is true - that Americans treat music as entertainment, not art - but griping about it feels petty. Most people don't have the same reverence for music that professional musicians do. You could say the same for most professions.
What's more interesting to me is how jazz has gotten less popular (the Time article talks about Monk having a three-albums-a-year deal at Columbia - I'm pretty sure that's hard to come by nowadays) even as it's been placed on a pedestal by those who enjoy it (there's not going to be much during-song chatter going on when a big-name jazz band is playing a club nowadays, is there?) What led to this rarefied status?
― dad a, Tuesday, 22 May 2007 22:08 (nineteen years ago)
Hi, I don't know how to use hyperlinks.
― dad a, Tuesday, 22 May 2007 22:09 (nineteen years ago)
What led to this rarefied status?
Time. Changes in technology.
― Shakey Mo Collier, Tuesday, 22 May 2007 22:11 (nineteen years ago)
Jon, Jimmy Giuffre 3 is a GREAT album. It's so tonal and easy to listen to that you probably won't think of it as "cerebral." I do believe it was pretty forward-thinking in its use of drumless trio (one of the first maybe?). Giuffre also has his more avant garde stuff which I'm not all that partial to, but Free Fall is an oft-praised record.
― Hurting 2, Tuesday, 22 May 2007 22:14 (nineteen years ago)
Do Jaga Jazzist really sell that much less than John Coltrane did in the 50s?
― Geir Hongro, Tuesday, 22 May 2007 22:16 (nineteen years ago)
Not something about the music itself? I always thought the 60's avant-garde takeover turned off mainstream fans.
― dad a, Tuesday, 22 May 2007 22:18 (nineteen years ago)
I always thought the 60's avant-garde takeover turned off mainstream fans.
Obviously it did, but 70s and 80s fusion did enjoy quite a bit of mainstream popularity. Herbie Hancock's "Rockit" was even a Top 10 hit.
― Geir Hongro, Tuesday, 22 May 2007 22:21 (nineteen years ago)
there wasn't really a "takeover" though - it's not like there weren't still people making records of swingy, beboppy tunes.
― Hurting 2, Tuesday, 22 May 2007 22:22 (nineteen years ago)
What's more interesting to me is how jazz has gotten less popular (the Time article talks about Monk having a three-albums-a-year deal at Columbia - I'm pretty sure that's hard to come by nowadays) even as it's been placed on a pedestal by those who enjoy it
The moment something's put on a pedestal is often the moment it jumps the shark, in terms of broad popularity. The Ken Burns baseball documentary, for instance, seemed to confirm that baseball was a glory of the past. It's a curious thing, I don't know if one causes the other, or what.
― Rich Smörgasbord, Tuesday, 22 May 2007 22:24 (nineteen years ago)
That is true. But then, I guess jazz not dominating like it used to in the 40s or before is probably more due to rock arriving on the scene in the mid 50s than due to bop and avant garde jazz. Pop music until the mid 50s was still very much about big band jazz, no matter what Charlie Parker, Dizzie Gillespie or even Miles Davis were doing in the jazz underground.
― Geir Hongro, Tuesday, 22 May 2007 22:27 (nineteen years ago)
I don't know if one causes the other, or what.
A decline in popularity definitely inspires the pedestal effect among the devoted. When mainstream appeal is remote, the pedestal is really all that's left, both for the musicians and the audience. When everyone else stops paying attention, the common response seems to be, we'd better be sure to pay very careful attention or (1) it may just disappear and (2) treating it as other than IMPORTANT would imply that everyone else is right. This works in the other direction too though - once something's clearly on the pedestal most people steer clear.
― dad a, Tuesday, 22 May 2007 22:51 (nineteen years ago)
It's the steer clear response that's interesting.
― Rich Smörgasbord, Tuesday, 22 May 2007 22:54 (nineteen years ago)
I've only gotten this far in the thread:
The age of coast-to-coast radio networks is only pretty recent with all the Clearchannel engulf-and-devouring, right?
― mark 0, Tuesday, 22 May 2007 22:57 (nineteen years ago)
I guess the steer clear response is something like, who wants to work at being entertained? People already have to work at their jobs.
― dad a, Tuesday, 22 May 2007 23:04 (nineteen years ago)
george russell is black.
― Lawrence the Looter, Tuesday, 22 May 2007 23:07 (nineteen years ago)
http://content.answers.com/main/content/img/amg/pop_albums/6/7/l/d67074meulb.jpg
― James Redd and the Blecchs, Wednesday, 23 May 2007 00:49 (nineteen years ago)
The title track of which has a vocal by Bing Crosby.
― James Redd and the Blecchs, Wednesday, 23 May 2007 01:48 (nineteen years ago)
Whoa, I never knew George Russell was black. In fact I thought I had heard him denigrated as one of those white musicians who intellectualized jazz too much or something.
― Hurting 2, Wednesday, 23 May 2007 01:50 (nineteen years ago)
Hey I never knew that either. And I never he knew wrote "Cubano Be, Cubano Bop" until a few seconds ago. But we probably shouldn't admit to this because Shakey Mo will somehow wave this in our face as well.
― James Redd and the Blecchs, Wednesday, 23 May 2007 01:55 (nineteen years ago)
Now that he's done namechecking the Wynton/Stanley/Ken Holy Trinity of Guys Who Are Singlehandedly Stifling Jazz And I Am Against Them Therefore I Am In Fact In Favor Of Jazz Creativity.
― James Redd and the Blecchs, Wednesday, 23 May 2007 01:57 (nineteen years ago)
Considering he doesn't know Wynton from Branford, probably not.
― Hurting 2, Wednesday, 23 May 2007 01:59 (nineteen years ago)
Maybe Stanley Crouch is the reason jazz isn't more popular. Because if he wasn't out there pulling the wool over people's eyes, teenagers would be lining up at the record store to buy Peter Brotzman records.
― Hurting 2, Wednesday, 23 May 2007 02:01 (nineteen years ago)
Maybe Stanley Crouch is the reason jazz isn't more popular.
crouch's whole approach to exposing the music to new listeners is usually along the lines of, "what YOU listen to SUCKS! listen to jazz, you stupid jerk!"
i am at a loss as to why that approach doesn't get the desired results.
― Lawrence the Looter, Wednesday, 23 May 2007 03:26 (nineteen years ago)
i blame jay leno
― gershy, Wednesday, 23 May 2007 03:27 (nineteen years ago)
was this popular, brainfjord? http://www.youtube.com/watch?v=C0h2ZIoE7dA
― gershy, Wednesday, 23 May 2007 03:31 (nineteen years ago)
I don't get it - does the fact that Branford plays sax on a Sting song make it jazz?
― Hurting 2, Wednesday, 23 May 2007 03:38 (nineteen years ago)
it didn't prevent it from sucking
― gershy, Wednesday, 23 May 2007 03:40 (nineteen years ago)
And I don't really get the ire directed at Branford for a tossed off remark. It's not like he published a position paper called "The Myth of Jazz Popularity," he's just saying let's stop putting all this pressure on a somewhat esoteric style of music - a certain specific kind of jazz to be exact - to find its way into the forefront of public consciousness since it never really was.
― Hurting 2, Wednesday, 23 May 2007 03:42 (nineteen years ago)
No one can stop Sting from sucking.
― Hurting 2, Wednesday, 23 May 2007 03:43 (nineteen years ago)
jazz is popular enough.
― scott seward, Wednesday, 23 May 2007 03:43 (nineteen years ago)
japan alone...
not to mention sweden...
― scott seward, Wednesday, 23 May 2007 03:44 (nineteen years ago)
how many jazz festivals are there in the u.s. every year? a thousand? probably too many.
A thousand sounds high.
― Hurting 2, Wednesday, 23 May 2007 03:47 (nineteen years ago)
there are a lot though.
― scott seward, Wednesday, 23 May 2007 03:48 (nineteen years ago)
Wisconsin's finest music festival, the Ziegler Kettle Moraine Jazz Festival features international jazz musicians and vocalists in an outdoor setting under a spacious tent surrounded by rolling hills and rustling trees.
Previous festival headliners have included the Jeff Kashiwa, Jonathan Butler, Yellowjackets, Michael Lington, Steve Oliver, Marion Meadows, Keiko Matsui, Kim Waters, Mindi Abair, Kevin Eubanks, Rick Braun, Fourplay, Down to the Bone, Richard Elliot, Acoustic Alchemy, Joyce Cooling, Marc Antoine, Jesse Cook, Dave Koz, Craig Chaquico, David Benoit, Boney James, Peter White, and Brian Culbertson.
― scott seward, Wednesday, 23 May 2007 03:49 (nineteen years ago)
Those are almost all smooth jazz artists. I guess that's a whole other argument.
― Hurting 2, Wednesday, 23 May 2007 03:50 (nineteen years ago)
Wait a second, should I be able to tell Wynton from Bradford? I mean, I've seen 'em both play a couple of times, and they seemed OK, but nothing to write home about, and nothing that I felt like I should investigate further.
Brotzman, on the other hand, put on a hell of a show when I saw him, even if about a third of his set was the jazz equivalent of speed metal wank solos.
Part of the popularity problem, at least to my ear, is that jazz has such a goddamned overstuffed set of cultural baggage. While you can analyze a Girls Aloud song, I'd argue that the mythical average listener rarely does, even as they enjoy it. I don't think that happens with jazz, or classical, really.
― I eat cannibals, Wednesday, 23 May 2007 04:32 (nineteen years ago)
I have never heard of that festival.
― Jordan, Wednesday, 23 May 2007 04:38 (nineteen years ago)
the hugh jass festival?
― gershy, Wednesday, 23 May 2007 04:39 (nineteen years ago)
Although I did see Kevin Eubanks at a festival in Milwaukee once and everyone was all "we love you Kevin, show us your muscles" and he hit them with some crazy M-Base shit, it was great.
― Jordan, Wednesday, 23 May 2007 04:41 (nineteen years ago)
I would rather listen to Branford's band than Brotzmann.
Why does it always have to be either/or?
― Marcello Carlin, Wednesday, 23 May 2007 06:41 (nineteen years ago)
Jordan, tell that to your new leader, scott!
― James Redd and the Blecchs, Wednesday, 23 May 2007 11:15 (nineteen years ago)