"DONUT" YOU WANT SOME DONUTS???

My buddy recently opened a doughnut shop/italian restaurant. He only serves doughnuts and coffee for breakfast and the business is slow in the morning. I told him it's because he needs to offer more than doughnuts, like croissants etc. - that's valid right?

Yeah, I don't think doughnuts are universally regarded as breakfast foods. I wouldn't have a doughnut for breakfast.

Donuts are not for breakfast at a cafe. Donuts are for breakfast when brought in a big flat box to a workplace.

he needs to get on the house-made pop tart train imo

NB I don't eat any of these things anymore

i don't think it's automatically safe to assume croissants are a good idea or not. neighborhood shld have been researched prior to opening as to competition in the area, like other coffee joints and pastry places, and what people in that particular area want. xpost
i like donuts. really need to get on the house-made pop tart train tout de suite though

thanks for all the input so far - cheers

Donuts and almond croissants are part of the problem.

I guess my original point was he needs *something else* but yeah outdoor_miner good pt about local research