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well the biggest rapper in the rap radarsphere is joe budden, so i wouldn't put much stock in it

J0rdan S., Tuesday, 1 November 2011 14:26 (twelve years ago) link

gibbs cold day track is fucking dope

google sluething so hard right now (forksclovetofu), Tuesday, 1 November 2011 15:21 (twelve years ago) link

also want to point out that on rapradar, which is the main hip hop rap blog anyone follows these days (RIP nahright) asap isnt even in the top 5 most popular posts,

i also want to point out how contradictory this is to your original claim that ASAP has the most buzz

clearly buzz is not the same as popularity.

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 16:36 (twelve years ago) link

im talking about how he has the most buzz w/in our twittersphere obv there are circles where no one knows who tf he is

The boyboy young jess (D-40), Tuesday, 1 November 2011 16:38 (twelve years ago) link

rapradar ppl might have ignored that post but i'm sure YN was queued up to download asap like everyone else

The boyboy young jess (D-40), Tuesday, 1 November 2011 16:39 (twelve years ago) link

i think you could quite easily make the argument that asap rocky being less popular on rap radar than fat joe, freddie gibbs, young chris and jim jones says more about rap radar than it says about asap raocky

J0rdan S., Tuesday, 1 November 2011 16:55 (twelve years ago) link

i think it says more about rap fans while my twitterverse being largely magazine editors & bloggers says a lot more about them

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:00 (twelve years ago) link

magazine editors & bloggers aren't rap fans, i guess

J0rdan S., Tuesday, 1 November 2011 17:01 (twelve years ago) link

the point "hey look guys not EVERYONE cares about asap rocky!" is a pretty basic & meaningless one and one that privileges the type of rap you listen to & the type of listeners you find authentic, just like i could c/p any number of blogs and websites that aren't covering fat joe's the darkside vol 11 and go "huh, no fat joe here. isn't that something."

J0rdan S., Tuesday, 1 November 2011 17:03 (twelve years ago) link

i heard a remix this morning by somebody named "murda" called "warning"

it had mariah on it

i liked it at the time

surm, Tuesday, 1 November 2011 17:05 (twelve years ago) link

the point "hey look guys not EVERYONE cares about asap rocky!" is a pretty basic & meaningless one and one that privileges the type of rap you listen to & the type of listeners you find authentic, just like i could c/p any number of blogs and websites that aren't covering fat joe's the darkside vol 11 and go "huh, no fat joe here. isn't that something."

― J0rdan S., Tuesday, November 1, 2011 12:03 PM (8 minutes ago) Bookmark Suggest Ban Permalink

no, its about observing the privilege of the tastemakers & people who decide what the stories are going to be for the next XYZ months, how these things are DECIDED UPON by a small group rather than coming from the ground up, the small networking game that makes it possible that we even hear about these artists

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:12 (twelve years ago) link

i dont fucking privilege the opinions of rapradar's joe budden fans, but that doesnt mean i think asap rocky's fans in the magazine editing world are any better.

magazine editors & bloggers aren't rap fans, i guess

― J0rdan S., Tuesday, November 1, 2011 12:01 PM (11 minutes ago) Bookmark

this is a willful misreading

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:13 (twelve years ago) link

so wrong. just because you aren't part of the groundswell doesn't mean it didnt happen or that it only happened among blogging elites

it was very much an organic movement, just as OF was and jsut as Frank Ocean was

the gatekeepers simply saw it coming and co-opted it in each instance

again, the culture has moved on. this is where "grassroots" comes from now

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 17:16 (twelve years ago) link

LOL

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:18 (twelve years ago) link

it didnt have anything to do w/ every ny publication following RNT's tumblr feed

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:19 (twelve years ago) link

when there's a bottleneck like that i have a lot of trouble seeing it as 'grassroots' bro sorry

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:19 (twelve years ago) link

no, its about observing the privilege of the tastemakers & people who decide what the stories are going to be for the next XYZ months, how these things are DECIDED UPON by a small group rather than coming from the ground up, the small networking game that makes it possible that we even hear about these artists

― The boyboy young jess (D-40), Tuesday, November 1, 2011 1:12 PM (7 minutes ago) Bookmark

and tell me again about what this has to do with the readers of ELLIOT WILSON's blog

J0rdan S., Tuesday, 1 November 2011 17:22 (twelve years ago) link

no it has everything to with that. the media is on tumblr. when they notice a - FOR LACK OF A BETTER WORD - meme spreading throughout they start paying attention to it. eventually it gets too big too ignore so they start covering it, then he got a deal

you think he got a deal because he has no fans? just ink?

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 17:23 (twelve years ago) link

interesting discussion, I ain't gonna argue w/ppl but there's interesting stuff in it - deej seems to be saying that grassroots can't make for actual popularity, which seems like a weird thing to say...but then I think people have a very romantic idea of 1) there being stuff that isn't from its inception self-aware & tied into publicity and 2) their own ability to tell grassroots from "hype"

pathos of the unwarranted encore (underrated aerosmith bootlegs I have owned), Tuesday, 1 November 2011 17:24 (twelve years ago) link

the gatekeepers simply saw it coming and co-opted it in each instance

again, the culture has moved on. this is where "grassroots" comes from now

― surfboard dudes get wiped out, totally, Tuesday, November 1, 2011 1:16 PM (7 minutes ago) Bookmark

i think this is pretty much otm

J0rdan S., Tuesday, 1 November 2011 17:24 (twelve years ago) link

RNT did a brilliant job of branding this . he spoke the language of the people that spread shit. same way OF did.

it's not a conspiracy. it's arithmetic

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 17:25 (twelve years ago) link

drake is doing the same thing now. WTT did it 3 months ago.

and around we go

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 17:26 (twelve years ago) link

I think people have a very romantic idea of 1) there being stuff that isn't from its inception self-aware & tied into publicity and 2) their own ability to tell grassroots from "hype"

ikr

as long as it's not as egregious as beginning to hype an act the moment the press release lands in your inbox i don't care, but what i find vaguely confusing is that asap rocky...like, can't rap. not at all. "purple swag" is just a nothing of a track.

lex pretend, Tuesday, 1 November 2011 17:26 (twelve years ago) link

no it has everything to with that. the media is on tumblr. when they notice a - FOR LACK OF A BETTER WORD - meme spreading throughout they start paying attention to it. eventually it gets too big too ignore so they start covering it, then he got a deal

you think he got a deal because he has no fans? just ink?

― surfboard dudes get wiped out, totally, Tuesday, November 1, 2011 12:23 PM (6 minutes ago) Bookmark Suggest Ban Permalink

you're so caught up in the vortex of marketing that you cease to see music outside of it as worthwhile

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:30 (twelve years ago) link

2 Chainz is a joke because he doesnt know how to market himself to the right people on tumblr!!

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:31 (twelve years ago) link

deej tbf no one is really bringing quality of music into this taxonomical argument, except you

J0rdan S., Tuesday, 1 November 2011 17:37 (twelve years ago) link

so what is your point, that the reason ASAP is popular w/ certain people is good marketing? OK

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:53 (twelve years ago) link

can i ask what statement of mine youre disgreeing with?

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:53 (twelve years ago) link

2 Chainz is a joke because he doesnt know how to market himself to the right people on tumblr!!

― The boyboy young jess (D-40), Tuesday, November 1, 2011 1:31 PM (23 minutes ago) Bookmark

that surfboard dudes totally would hold this opinion

J0rdan S., Tuesday, 1 November 2011 17:55 (twelve years ago) link

he said almost exactly that -- 'a joke' was a quote btw

The boyboy young jess (D-40), Tuesday, 1 November 2011 17:57 (twelve years ago) link

so what is your point, that the reason ASAP is popular w/ certain people is good marketing? OK

― The boyboy young jess (D-40), Tuesday, November 1, 2011 1:53 PM (6 minutes ago) Bookmark

lol... didn't this whole conversation start last night because you were asking why people give a shit about asap rocky

J0rdan S., Tuesday, 1 November 2011 18:00 (twelve years ago) link

its crazy how much more hype he has than any of these other artists right now

― The boyboy young jess (D-40), Monday, October 31, 2011 8:15 PM (Yesterday) Bookmark Suggest Ban Permalink

how does that work, seriously

― The boyboy young jess (D-40), Monday, October 31, 2011 8:15 PM (Yesterday) Bookmark

J0rdan S., Tuesday, 1 November 2011 18:02 (twelve years ago) link

yeah but telling me the answer is 'marketing' is meaningless, and telling me that 'tumblr is the grassroots now' is bullshit

The boyboy young jess (D-40), Tuesday, 1 November 2011 18:06 (twelve years ago) link

tumblr might be the way to get a mag editors attention quickly

The boyboy young jess (D-40), Tuesday, 1 November 2011 18:06 (twelve years ago) link

i mean, i know a lot of people like to credit blog with making already-rich-famous-and-connected Drake a star, but I've yet to see any evidence that working purely off of this kind of blog & tumblr marketing hype has broken a big artist anywhere except with media

The boyboy young jess (D-40), Tuesday, 1 November 2011 18:07 (twelve years ago) link

yeah but telling me the answer is 'marketing' is meaningless, and telling me that 'tumblr is the grassroots now' is bullshit

― The boyboy young jess (D-40), Tuesday, November 1, 2011 2:06 PM (5 minutes ago) Bookmark Suggest Ban Permalink

i don't know man... what do you want to hear? and honestly "marketing" is a pretty general term to describe the various points that i made all through last night

J0rdan S., Tuesday, 1 November 2011 18:13 (twelve years ago) link

i mean, i know a lot of people like to credit blog with making already-rich-famous-and-connected Drake a star, but I've yet to see any evidence that working purely off of this kind of blog & tumblr marketing hype has broken a big artist anywhere except with media

― The boyboy young jess (D-40), Tuesday, November 1, 2011 2:07 PM (5 minutes ago) Bookmark Suggest Ban Permalink

right, i'm not gonna sit here & say that ASAP rocky is a "big artist" or that he's going to be a "big artist" or whatever. but you asked "how does this hype work?" and i (and surfboards or w/e) tried to answer that. i'm talking about asap rocky's popularity strictly on your terms.

J0rdan S., Tuesday, 1 November 2011 18:15 (twelve years ago) link

and telling me that 'tumblr is the grassroots now' is bullshit

― The boyboy young jess (D-40), Tuesday, November 1, 2011 2:06 PM (9 minutes ago) Bookmark Suggest Ban Permalink

tumblr might be the way to get a mag editors attention quickly

― The boyboy young jess (D-40), Tuesday, November 1, 2011 2:06 PM (8 minutes ago) Bookmark Suggest Ban Permalink

right, "grassroots" is a weird term. i do think that ASAP has been given a big shortcut to fame... he has the ear of the industry and that can still be a powerful thing. personally i don't know if he's talented enough or if his music is focused enough on being 'pop' for him to be a star etc etc

J0rdan S., Tuesday, 1 November 2011 18:22 (twelve years ago) link

i am more interested in whether or not rap hype is going to start mirroring indie rock hype -- we'll see tho

J0rdan S., Tuesday, 1 November 2011 18:23 (twelve years ago) link

is asap rocky some sort of reference aesop rock and/or has anyone already pointed this out?

google sluething so hard right now (forksclovetofu), Tuesday, 1 November 2011 18:23 (twelve years ago) link

yeah i don't know... i mean it almost has to be?

J0rdan S., Tuesday, 1 November 2011 18:24 (twelve years ago) link

His name is Rakim, his crew is ASAP. It's a coincidence

Number None, Tuesday, 1 November 2011 18:28 (twelve years ago) link

i don't know... there's no way that yams has never heard of aesop rock

J0rdan S., Tuesday, 1 November 2011 18:32 (twelve years ago) link

chances are he had the name before they hooked up though.

Number None, Tuesday, 1 November 2011 18:33 (twelve years ago) link

The 2 Chainz tape has a Kreayshawn feature. Gotta get that blog hype

Number None, Tuesday, 1 November 2011 19:08 (twelve years ago) link

oh fuck

J0rdan S., Tuesday, 1 November 2011 19:08 (twelve years ago) link

btw guys, not to be all WHEN U R OLD U WILL GET IT but after you've seen the hype machine roll over the NEW HOT SHINY and dispose of your favorites as if they were bodies not even worth burying for the twentieth cycle, you'll either be cynical and sad enough not to care enough to do the strawman 90 post argument or you'll be completely insane. so better days ahead in any case.

google sluething so hard right now (forksclovetofu), Tuesday, 1 November 2011 19:12 (twelve years ago) link

2 chainz is funny because his name is Tity Boi.

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 19:15 (twelve years ago) link

also because he's pissing on his mixtape cover.

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 19:16 (twelve years ago) link

hes pissing while using his smartphone
its a good cover i think we can all agree. v identifiable

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:18 (twelve years ago) link


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