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and telling me that 'tumblr is the grassroots now' is bullshit

― The boyboy young jess (D-40), Tuesday, November 1, 2011 2:06 PM (9 minutes ago) Bookmark Suggest Ban Permalink

tumblr might be the way to get a mag editors attention quickly

― The boyboy young jess (D-40), Tuesday, November 1, 2011 2:06 PM (8 minutes ago) Bookmark Suggest Ban Permalink

right, "grassroots" is a weird term. i do think that ASAP has been given a big shortcut to fame... he has the ear of the industry and that can still be a powerful thing. personally i don't know if he's talented enough or if his music is focused enough on being 'pop' for him to be a star etc etc

J0rdan S., Tuesday, 1 November 2011 18:22 (twelve years ago) link

i am more interested in whether or not rap hype is going to start mirroring indie rock hype -- we'll see tho

J0rdan S., Tuesday, 1 November 2011 18:23 (twelve years ago) link

is asap rocky some sort of reference aesop rock and/or has anyone already pointed this out?

google sluething so hard right now (forksclovetofu), Tuesday, 1 November 2011 18:23 (twelve years ago) link

yeah i don't know... i mean it almost has to be?

J0rdan S., Tuesday, 1 November 2011 18:24 (twelve years ago) link

His name is Rakim, his crew is ASAP. It's a coincidence

Number None, Tuesday, 1 November 2011 18:28 (twelve years ago) link

i don't know... there's no way that yams has never heard of aesop rock

J0rdan S., Tuesday, 1 November 2011 18:32 (twelve years ago) link

chances are he had the name before they hooked up though.

Number None, Tuesday, 1 November 2011 18:33 (twelve years ago) link

The 2 Chainz tape has a Kreayshawn feature. Gotta get that blog hype

Number None, Tuesday, 1 November 2011 19:08 (twelve years ago) link

oh fuck

J0rdan S., Tuesday, 1 November 2011 19:08 (twelve years ago) link

btw guys, not to be all WHEN U R OLD U WILL GET IT but after you've seen the hype machine roll over the NEW HOT SHINY and dispose of your favorites as if they were bodies not even worth burying for the twentieth cycle, you'll either be cynical and sad enough not to care enough to do the strawman 90 post argument or you'll be completely insane. so better days ahead in any case.

google sluething so hard right now (forksclovetofu), Tuesday, 1 November 2011 19:12 (twelve years ago) link

2 chainz is funny because his name is Tity Boi.

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 19:15 (twelve years ago) link

also because he's pissing on his mixtape cover.

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 19:16 (twelve years ago) link

hes pissing while using his smartphone
its a good cover i think we can all agree. v identifiable

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:18 (twelve years ago) link

forks so OTM it's not even funny

clear as mud (Shakey Mo Collier), Tuesday, 1 November 2011 19:19 (twelve years ago) link

yeah obviously

true religion is also funny

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 19:21 (twelve years ago) link

yeah obviously = good cover

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 19:21 (twelve years ago) link

why do lex luger and southside need to produce the same song? seems to be working really really well the way it's going individually

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 19:22 (twelve years ago) link

come one man. this guy is lol (my exact word, not joke) because h has songs called "Viagra" with the hook "i be goin hard - viagra"

surfboard dudes get wiped out, totally, Tuesday, 1 November 2011 19:25 (twelve years ago) link

xpforks i dont think asap rocky is anyone here's favourite, reactions to the mixtape were pretty tame. otoh the self-admitted dearth of quality in legit alternatives w/ any national presence proposed by deej and retreat into regional obscurities like max b & king louie, caring about 'grassroots,' suddenly caring about whether or not an artist is from the projects, makes it a bit easier to get excited about asap

flopson, Tuesday, 1 November 2011 19:27 (twelve years ago) link

i dont understand that post. regional obscurities like max b?

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:31 (twelve years ago) link

"suddenly caring about whether or not an artist is from the projects"

this is a total misunderstanding of what i posted. tons of random rappers are from the projects. i thought i made it clear after -- this was w/ a debate where surfboards was like 'theres no narrative to LEP' & i was grounding his story in a specific place, and the story isnt that count was from the ickes but that he was running them, and they have a large place in chicago history much the way queensbridge might in nyc

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:33 (twelve years ago) link

and king louie is a brand new artist, of course hes 'obscure' -- much as asap rocky is obscure to anyone not on tumblr or in our internet rap music nerd world

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:34 (twelve years ago) link

in fact, the entire premise of that post is bogus. Max B would have made a much better 'national rapper' prospect than asap, as im sure even ASAP himself would admit, until he took himself out of the equation by getting arrested. id argue on purely musical terms that i think king louie is a much more promising talent than asap, although obviously with the hierarchies the way they are i might just be shouting into the wind

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:36 (twelve years ago) link

i just mean it's not like there are many convincing alternative as to who else deserves this slice of hype, even the rappers you rep for nowadays are either more low-key & have little or no national exposure, or halfheartedly stanning for meek mill because no one else raps

flopson, Tuesday, 1 November 2011 19:36 (twelve years ago) link

i dont see whats unconvincing about any of the rappers i rep for, and my enthusiasm for meek mill isn't really halfhearted; i like dreamchasers more than this tape too

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:37 (twelve years ago) link

i mean isnt the slice of hype much more about NY's ego than it is about our psychic need for more national rappers anyway

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:39 (twelve years ago) link

the fact is that caramanica's thesis about ASAP being the epitome of New York as universal recipient rather than universal donor was as true / moreso with max b, and that's kind of the angle everyone's taken to with ASAP right?

i imagine part of the hype w/ ASAP is they dont think hes as likely to end up in prison

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:40 (twelve years ago) link

there's new jedi mind tricks out this week

the 500 gats of bartholomew thuggins (upper mississippi sh@kedown), Tuesday, 1 November 2011 19:41 (twelve years ago) link

i mean i like king louie & max b but they're not at a level of recognition/legal status (respectively) where it makes sense to be like 'why asap rocky got a 3m$ deal when a chicago rapper deej discovered like a month ago flounders.' not saying anything will never happen & i hope it does; i think they both make interesting music. but if u do pit asap rocky against rappers with a minimum level of recognition (wale, meek mill, 2 chains etc.) i'd say he deserves the hype

flopson, Tuesday, 1 November 2011 19:46 (twelve years ago) link

i mean isnt the slice of hype much more about NY's ego than it is about our psychic need for more national rappers anyway

― The boyboy young jess (D-40), Tuesday, 1 November 2011 15:39 (7 minutes ago) Bookmark

yeah maybe

flopson, Tuesday, 1 November 2011 19:47 (twelve years ago) link

i mean isnt the slice of hype much more about NY's ego than it is about our psychic need for more national rappers anyway

― The boyboy young jess (D-40), Tuesday, 1 November 2011 15:39 (7 minutes ago) Bookmark

well yeah but it also doesn't explain all of it, as there have been plenty of NY rappers over the year that were hyped solely to serve the city's ego and almost literally nobody cared about them (saigon, papoose, maino etc) (fred the godson)

J0rdan S., Tuesday, 1 November 2011 19:52 (twelve years ago) link

hey ive been rocking w/ louie all summer, lol

for what its worth, i would not wish ASAP levels of hype on Louie at all. I mean, I would to the extent that I think it would be good for his family to have the money to move out of woodlawn, but in terms of creating a sustained career, he's much better off working on increasing his national fanbase through creating strong relationships with non-media type audiences. so this really isn't about me wishing I was in RNT's position (particularly bad parallel because I am in no way actually invested in Louie's success beyond, as I've said, being right about his worth as an artist; i'm not tying my career to his in any way

i dont think asap rocky stands up to 2chainz or meek mill. I think he has the potential to reach those guys, but he's definitely not at that step. Thats the problem w/ these indie rock blog hype cycles, they're so concerned with being first that they jump the gun on a lot of artists

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:55 (twelve years ago) link

well yeah but it also doesn't explain all of it, as there have been plenty of NY rappers over the year that were hyped solely to serve the city's ego and almost literally nobody cared about them (saigon, papoose, maino etc) (fred the godson)

― J0rdan S., Tuesday, November 1, 2011 2:52 PM (2 minutes ago) Bookmark Suggest Ban Permalink

fred the godson >>> asap

dude, lots of people cared about those rappers; its just that a) their hype bubbles burst since before you paid attention, b) NONE of those guys were fashion plates

remember when they were getting hype from NYers, the blog crowd was chasing houston rappers, then hyphy

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:57 (twelve years ago) link

now they've taken up the cause of bringing NY back or w/e

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:57 (twelve years ago) link

i mean, how is Mike Jones doing right now. ASAP Rocky may want to keep that in mind. This is why I agree w/ forks & shakey mo on this, these guys will be chewed up & spit out

The boyboy young jess (D-40), Tuesday, 1 November 2011 19:59 (twelve years ago) link

i'm actually curious: what are the most recent 3m$+ contracts for rappers' debuts

flopson, Tuesday, 1 November 2011 20:02 (twelve years ago) link

flops, i was referring to the back and forth DON'T BELIEVE THE HYPE/YES BELIEVE THE HYPE/HYPE? WHAT HYPE? multipost backandforth earlier yesterday in this thread more than anything

google sluething so hard right now (forksclovetofu), Tuesday, 1 November 2011 20:03 (twelve years ago) link

i think odd future is a misleading example here because they actually do appeal to a lot of people outside the hype cycle ... i bet skaters & etc. keep those guys fed for a lot longer after the hype bubble bursts

The boyboy young jess (D-40), Tuesday, 1 November 2011 20:04 (twelve years ago) link

like, i feel like those dudes appeal to whatever the modern equiv of beastie boys fans is

The boyboy young jess (D-40), Tuesday, 1 November 2011 20:04 (twelve years ago) link

i kind of wish roach gigz was in that but he hasn't hit on the right production sound or something i think

The boyboy young jess (D-40), Tuesday, 1 November 2011 20:04 (twelve years ago) link

fred the godson >>> asap

well, no. also this doesn't matter.

dude, lots of people cared about those rappers; its just that a) their hype bubbles burst since before you paid attention, b) NONE of those guys were fashion plates

i'm not sure what your first point means or what it has to do w/ why saigon and papoose and maino and joel ortiz never had popular, sustained careers. as for b, you're right none of those guys were fashion plates, but i don't think "fashion plate" as it pertains to ASAP is a check mark in a box. it's part of a charisma that he has that those other guys didn't, which transcends BRING NY BACK hype.

remember when they were getting hype from NYers, the blog crowd was chasing houston rappers, then hyphy

saigon and papoose weren't ahead of their time or some shit, they just weren't all that great of artists.

J0rdan S., Tuesday, 1 November 2011 20:06 (twelve years ago) link

as for houston rappers and hyphy being chewed up and spit out, you're definitely right and ASAP and his ppl should be concerned about how quickly he will be expected to return on that large investment. far be it from me to tell someone to turn down that much money, but he's put a ton of pressure on himself, certainly by revealing the amount, too.

J0rdan S., Tuesday, 1 November 2011 20:08 (twelve years ago) link

btw i was watching video from his "mixtape listening party" or w/e and i'm pretty sure ryan leslie was in there wearing a mink. not that that's notable or anything (altho EVERYONE should work with ryan leslie) but it was funny bcuz no one was like "listening party ft x celeb and y celeb" so to see ryan leslie slink by the camera in a mink was p hilarious.

J0rdan S., Tuesday, 1 November 2011 20:09 (twelve years ago) link

saigon and papoose weren't ahead of their time or some shit, they just weren't all that great of artists.

― J0rdan S., Tuesday, November 1, 2011 3:06 PM (2 minutes ago) Bookmark Suggest Ban Permalink

and so far neither is asap

The boyboy young jess (D-40), Tuesday, 1 November 2011 20:10 (twelve years ago) link

dude has a couple of songs & a spotty mixtape & you're really like BUT SAIGON

saigon actually has more than a couple dope songs too. his career didnt pan out for other reasons & he was never a media darling but that doesnt make him a less talented artist like you're implying

The boyboy young jess (D-40), Tuesday, 1 November 2011 20:11 (twelve years ago) link

and so far neither is asap

― The boyboy young jess (D-40), Tuesday, November 1, 2011 4:10 PM (5 minutes ago) Bookmark

this is true, but now we can circle back to why ASAP is hyped

J0rdan S., Tuesday, 1 November 2011 20:16 (twelve years ago) link

the same weird arbitrary marketing voodoo reasons houston was, then. im not sure we've learned anything here today lol

The boyboy young jess (D-40), Tuesday, 1 November 2011 20:20 (twelve years ago) link

flopson's "i wish something was just v popular & we all liked it" misunderstands that lil wayne / t.i. etc were all regional obscurities at one point, to have a sustained career in this industry afaik thats the only way to really do it

The boyboy young jess (D-40), Tuesday, 1 November 2011 20:21 (twelve years ago) link

the same weird arbitrary marketing voodoo reasons houston was, then. im not sure we've learned anything here today lol

― The boyboy young jess (D-40), Tuesday, November 1, 2011 4:20 PM (1 minute ago) Bookmark

*shrug* i don't think it's really all that similar to houston at all but i'm pretty much done w/ trying to spell this out

J0rdan S., Tuesday, 1 November 2011 20:22 (twelve years ago) link

It's all this girl's fault basically
http://media.tumblr.com/tumblr_lqqx6bld5u1qamo7k.png

― Number None, Monday, 31 October 2011

zvookster, Tuesday, 1 November 2011 20:23 (twelve years ago) link


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