New Apple Lust Objects for 2010 and onward

good stuff in fred vogelstein's book about the development of the original iphone

it's called "dogfight"

I like saying oh ess ex (multiple tenposts)

hah

nope. it's "aw, sex!"

took me almost a year to stop calling iOS "eye-oss"

But that's its name

http://daringfireball.net/2014/05/katie_cotton

The times, they are a-changin’.

deep insight thanks john

you say 'ten' if you were there from teh beginning

PR reads her attendee briefing shocker.

The event was held on a Friday, which itself is unusual. It was a “this thing can’t wait until Monday” situation — a fire that needed to be put out before it spread. Non-emergency press conferences are not held on Fridays.

they are if you want to bury bad news you utter idiot

I love that all the gruber/marco/dalrymple types have put up multipara obits about this like any fucker outside of apple and the bloggy zealosphere would have a) heard of her or b) given the slightest fuck that the apple pr person is leaving

well if you accept the premise that apple is important, this is important news.

gruber realises that. he just has nothing to say and no insight to offer.

I love that all the gruber/marco/dalrymple types have put up multipara obits about this

gruber did, the other two didn't; marco hasn't mention it and jim wrote a sentence.

furthermore, they're not writing for the new york times; they *are* writing for a specialist audience that has a much higher chance of being in your categories a and b than the general population

these publications are for enthusiasts who, like me, do want discussion of minutia. and this isn't even minutia.

in the context of this world.

by the way, were you saying the same when forstall was ousted?

because people talked about that. and while he ran ios, she ran (runs, presumably) pr

if anything, perhaps people should be talking about this a bit more. (again, not in the larger world, but in the tech internet)

multiple xps ya, point taken - I'm mistakenly assuming anyone outside the hardcore apple blog audience (who you're quite right, would obv consider it important) is reading these apple blogs

and
marco hasn't mention it and jim wrote a sentence.
I'm also clearly putting words in their mouths that they didn't even say

Re forstall though, shirley the reason the tech press in general was talking about it was largely the salatious aspect of his being ousted, and the schadenfreude at there being trouble in paradise etc?

salacious, ugh

could be true, certainly! you're probably right. there's not much to say here that wouldn't be sort of historical assessment of her role at the company. still, the reception seems a little bit muted to me.

and no one who's not into apple should care about this, i think. they shouldn't care much about tim cook, either, and they don't.

Re forstall though, shirley the reason the tech press in general was talking about it was largely the salatious aspect of his being ousted, and the schadenfreude at there being trouble in paradise etc?

Forstall was also a respected public figure in engineering circles.

and no one who's not into apple should care about this, i think. they shouldn't care much about tim cook, either, and they don't.

markers i agree with you that this is big news. given that, the analysis you linked to is glib and facile, and typical of gruber since ... the iphone launch?

hahaha

it wasn't really an analysis

this is more of an analysis (and not of cotton's work at apple): http://stratechery.com/2014/apple-stores-innovators-dilemma/

have we even mentioned ben thompson on ilx yet? anyway, everyone should be reading ben thompson

who else actually does any apple-related analysis worth a shit? none of the sub-grubers do, i don't think. siracusa, i guess! but he doesn't write often, and i don't listen to atp that much

there isn't that much high quality apple writing consistently coming out of the same place, i guess. gruber, siracusa, thompson.

The Asymco guy is good. Ben Evans isn't.

caek do you think this has big ramifications for apple ~at large~ beyond being interesting to apple-watchers? I get that they have a very recognisably distinct way of dealing with press and pr but that's always struck me as more corporate culture than an autocratic head of pr. Does her leaving change much?

Both Bens are awful post-MBA types who seem to miss why anybody would actually care (or get excited) about tech.

Fine if you're an FT reader but even then they're just Rob Enderles who say things the Grubes of the world agree with.

http://time.com/91918/apple-hdtv/

i think this is worth paying attention (the pr thing) just because people, esp apple detractors, are always going on and on about how apple's success is alllll about how good they are at marketing and PR and nothing else. so if you believe that, it holds that the departure of their pr chief is notable.

totes

mainly i'm just reacting badly to gruber writing the "The times, they are a-changin’.", sitting back and thinking "nailed it", as though it had some explanatory power.

http://valleywag.gawker.com/goodbye-to-katie-cotton-the-queen-of-evil-tech-pr-1573505515

D:

She was the very best at her job, as proved by all the journohacks who gladly sucked on her tit of lies and spin, from their elite imperial guard—Goldman, Gruber, Moss, Pogue, Swisher, etc.—to the countless clone stormtroopers populating the web. An army of hacks commanded by a ruthless pair.

Anyone else get the impression that the "tech journalists to pay attention to" re: Apple are basically their second-party PR department? Like their official in-house policy was to deny everything and then give "tips" to friendly writers who say nothing but good things or temper negative things with nuance that still paints Apple well?

hell, for all I know, they spread rumors of different products they might be working on through those channels and check public sentiment on those stories to decide what to actually bring to market

I think any "public sentiment" you could glean from the people who read those same friendly writers would be way off base compared to the market as a whole. Imagine what Apple would really be doing if they catered to the daring fireball t-shirt brigade.

they don't need to! they have gruber.

in the c4news video embedded in that valleywag piece, the other apple pr is the most uncanny malcolm tucker clone

mainly i'm just reacting badly to gruber writing the "The times, they are a-changin’.", sitting back and thinking "nailed it", as though it had some explanatory power.

Apple's PR team does the least of any PR team in the world and could be replaced by a voicemail that says, "No comment" and "the suicides at the factory are down this month."

why the fuck would Apple buy *Beats*?