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EDM ... had the perverse effect of pushing a lot of people who might otherwise be (and historically were) into relatively-crass material like blog-house or etc. towards more tasteful material
TBH I think this would have happened anyway with a sizeable proportion of them. I guess the main difference between now and then is that structurallly there just isn't a *need* for a gateway drug from rock music into dance music proper - at least not in the UK and Europe where there are plenty of kids now young enough to have been played house music in the womb. In the US there might be but the gateway needs to be from another direction, I guess this is where EDM comes in.
A tempting but probably not entirely accurate narrative centres around the moment when the Justice Fabriclive 37 mix was shitcanned, Caspa & Rusko were drafted in at short notice and the rest, as far as cartoonish mid-range blare goes, is history. Somewhere there's a parallel universe where that never happened and the evolution of EDM took a slightly different course.
(In addition to just getting into house/techno/disco a lot of the newly grown-up fanbase drifted towards post-dubstep, particularly the jukier more rhythmic side of Hessle Audio, bits of Night Slugs etc.)
It's also significant that 'electro' as a catch-all term for dance music as used by indie kids has virtually disappeared over the last decade, anything termed electro now is more likely to mean DJ Stingray or Helena Hauff or something. By which I mean it veers a lot closer to 'classic' electro with techno elements thrown in, rather than electroclash or frankenhouse or anything similar, and it's not really dilettante-friendly music in the same way.
― Matt DC, Tuesday, 20 February 2018 16:50 (six years ago) link
four years pass...