marketing of masculinity

so what you're saying is that making fun of this aesthetic is outdated and stale

that, too

we might be stuck with it, it's like all my peers who locked their tastes in back in 1999 and everything that was cool then will forever be cool

there are people who are locked into being rustic axe man. gonna be buying new and refurbished rustic axes until they die

they should be sharpening their old rustic axes, ideally with an axe stone while standing in the woods with no shirt

everything i learned about masculinity i learned from God of War on PS4, during the last week

https://i.imgur.com/KlMaKRK.jpg

It's like the 1890s has taken a permanent spot at the nostalgia table for manly shaving goods and hatchets, just like the 1950s won't let go of theme diners.

gonna be buying new and refurbished rustic axes until they die
LOL

long time ago i made this wall hanging thing with an ax and my roommate at the time thought i was nuts. i guess i sort of was. i painted the handle bright red.

http://cdn.hellosubscription.com/wp-content/uploads/2016/03/march-2016-bespoke-post-selections-coupon-98820.png

Liftoff

Get on, drink up, and tune out.

When you’re packing for a trip, staying organized and prepared will let you enjoy the sailing, skiing, or sun much more. Long train and plane rides are easy when you’ve got everything you need in one place. They’re also a great time to do some trip planning instead of spending your time digging around through your suitcase for headphones that you “could swear I have in here somewhere.”

This box has customizations – and you can upgrade to a premium leather version!

Polished

Keep yourself in top shape, from your head to your wingtips.

Shining up your shoes to add a little spring to your step goes back to the 18th and 19th centuries. It became a ritual that many men passed down to their sons as a rite of passage. When your shoes are shined up, it shows that you take care of yourself, right down to the smallest details. Line of Trade worked with an Italian shoe-care master to put together everything you need in a shoe shine kit, from the polish to the buffing brushes. It’s time to add yourself to a long line of stylish guys with great looking kicks.

Brew

You know what’s even better than drinking beer? Drinking beer that you brewed yourself.

All you need is a pot, a stove, a few weeks worth of patience, and one of these custom-made one-gallon homebrew kits. The one-gallon size is perfect for learning the ropes, since it’s small enough that you don’t need any complicated setups or too much time, so it’s especially user-friendly. All you need to worry about is what to sip on until your batch is done.

Canteen

Be the envy of the break room.

From opening your brown bag in elementary school to find some fruit snacks (and possibly an embarrassing note from mom), to using that hour for a midday stroll between your meetings, lunch has always been a welcomed break. Now that you’ve grown up a bit, swap the paper for a waxed canvas and leather bag. While you’re at it, show off your low carbon footprint with reusable stainless steel boxes and top it all off with your chef-quality condiments.

Puffin got it. Wtf.

https://i.imgur.com/tzC96C0.jpg

hmm, that's one use for it, i guess. i was thinking it could be used to improve the presentation of manly pubes - squeeze up a lock of pubes apart from the others, as if to say "there is an abundance of pubes, here is but a sample"

but could be used for keys as well

Like, these types of sets are only ever bought to give as gifts right? I can't imagine an adult buying it for themselves.

OK, let me turn my wtf away from the keyring for a moment and focus it on Karl Malone.

hey man i'm just brainstorming

pubestorming, more like.

pube management is an emerging market, and when it finally through to the mainstream there will probably be cured wood hair ties, along with hand-vacs with fine leather grips to help clean it all up

I thought pube management had peaked as a masculinity market, but no... the nice trimmer I bought for my face now has a body hair version you can buy

imo nose hair trimmer technology is due for a boost

The new OneBlade Face + Body comes with a click-on skin guard. Perfect for sensitive areas that need extra protection, like underarms and yeah, down there too.

accompanied by the requisite picture of a shirtless man peering down the front of his boxer shorts

I think I have literally never pulled back the waistband of my boxers and peered down my junk the way it is done in those stock photos

"down there" is among the prissiest things sayable btw

there's probably a marketing angle that doesn't get technical or too prissy

"Safely trim your junk with our trimmer."

maybe they could promise never to show you stock photos of men peering down shorts and a guarantee they'll never have an ad showing kiwi fruit

pubescaping is the hardest of labours that i perform but one that is so necessary every week that i anticipated a solution to it with bated breath

anticipate*

i like that keychain tbh

wouldnt a real man, like, learn how to work metal and make this themselves?

Keychain seems like it could be a little pokey.

the duluth trading company breaks my spirit

file this under my favorite thing I've ever seen pic.twitter.com/qlkcr2C1g8

— a (@annkatsha) May 9, 2018

https://i.imgur.com/pNGQPjk.jpg

An intereeting thing i noticed in Japan is how while yes, there wre beauty products marketed to men, its not as easy to distinguish the two as it is here

Like stateside, there's the weird insertion of like fucking bears or tigers or guns or camo pic.twitter.com/LNBOhU6e9I

— k 👍Ⓕ wagata (@TeethBeetles) May 28, 2018

The label of my Ultra-Moist Baby-Soft Exfoliation Gel (specially formulated for sensitive skin) features a bear wearing camo pointing a gun at a tiger.

the american version of the same product

https://i.imgur.com/kUCSavO.jpg

ya a lot of japanese men take their beauty routine extremely serious, just like women do

beauty standards in east asia for east asian men in general are basically to look as feminine as possible without actually wearing a dress and having shoulder-length hair (except for the 80s/visual kei), from a western standpoint

look at the models to get a perfect idea

at least in japan, the way they show their masculinity/gender is by speaking a particular way and using specific words

at least in japan, the way they show their masculinity/gender is by speaking a particular way and using specific words

I'll never forget a story my junior high Latin teacher told us about being stationed in Japan in the 1950s - the soldiers all learned Japanese from the women they hung out with, so their pronounciation and vocal mannerisms were seen as hilariously feminine by the local dudes.

Exactly

The same thing happens now when a western guy ends up learning Japanese from his wife/girlfriend

Funnily enough, the Japanese books teach is formal Japanese, which is more like how women speak

So all the western men end up sounding feminine, which a lot of women over there think is cute and funny

And when you tell western guys that their initial reaction is to panic lol

Someone should hire Sonny Chiba to do a series of Japanese language tapes. Solve this problem at a stroke.

beauty standards in east asia for east asian men in general are basically to look as feminine as possible

if everyone's into skin care, then wouldn't it not be feminine but just neutral?

the japanese perspective has to be: in the US, it's weird, women take care of their skin and men look like they're dried out walking dandruff, right?

Men in the US generally do have a walking dandruff vibe going on. It's patriotic to just let yourself go. Or maybe they think ranch dressing moisturizes from the inside.

*drops cup of ranch I'm slurping*

wait it doesn't?!

going to go out on a limb and say that black men are better about it, lest they get mocked for being ashy

XPs Can you give any kind of equivalent examples of the masculine/feminine vocabulary/way of talking? Or is it just like 'dude what up' vs 'oh my god!! how have you beeeen I can't believe it!!!'

nb I don't believe that most people actually fall into these stereotypes

xpost, yeah I am mostly talking about white men in the US, mostly outside of the major cities.

Although my brothers are half asian and they are flaky, cargo shorts wearing mofos.

...who put ranch dressing on everything.

my dudes

I just had to google to see if they made a skin product with ranch dressing formula yet. I could only find a youtube "comedy" bit on using it as a moisturizer and teeth whitener.

XPs Can you give any kind of equivalent examples of the masculine/feminine vocabulary/way of talking? Or is it just like 'dude what up' vs 'oh my god!! how have you beeeen I can't believe it!!!'

nb I don't believe that most people actually fall into these stereotypes

― kinder, Monday, May 28, 2018 2:44 PM (three hours ago) Bookmark Flag Post Permalink

hm, of course there is the "what's up" and "dude"

i was specifically referring to phrases that only men say, personal pronouns the speaker uses depending on their gender, and different verb conjugations for male and female speaker -- but there are also "neutral" ways to say things, but that sometimes falls under the "formal" category

male and female speakers*

this also reminds me that colombian men don't use the informal you when talking to other men, because if they do, it sounds like they are gay or in some intimate relationship

so they only use the formal you

“My dad has an infant dick” pic.twitter.com/2fSdK3gFCb

— jasen comstock (@JasenComstock) May 30, 2018