marketing of masculinity

premium operating envelope

just discovered 'tactical baby gear', which is exactly like a regular diaper bag, except eight times the price and marketed to men who think that having children with your wife makes you gay pic.twitter.com/BMXjn61asb

— Paulie Doyle (@BigPaulieDoyle) March 23, 2019

https://pbs.twimg.com/media/D505N3zV4AAQDxf.jpg:small

It's already a product for beards, but I guess that wasn't butch enough.

Yes I'm going there.
https://upload.wikimedia.org/wikipedia/en/thumb/1/1b/Lumberjack_Song.jpg/300px-Lumberjack_Song.jpg
montypythonlumberjacksong.jpg

only pansies want _soft_ beards, true men have beards with the texture of steel wool

I use a 2x4 to soften my beard.

i use my copy of "the return of the durutti column" to soften my beard

I use my beard to soften pieces of 2x4.

https://ih1.redbubble.net/image.27343978.9032/ra,unisex_tshirt,x2200,fafafa:ca443f4786,front-c,392,146,750,1000-bg,f8f8f8.jpg

Hmmm…

lmao

poor self-cucked redbubble dude

feel like we're now into the 'be a feminist you fucking pussy' era of masculinity marketing.

and other realms indeed

All of the marketing for beard products grosses me out and I don’t buy any of them. Beyond even a feminist level it’s just unappealing. How about something that says “your beard will be clean and pleasant” instead of “you will smell like a steelworker”

Besides, Dr Bronners works fine.

Not judging, but kind of an ugly woman up there in pomenitul's pic.

i don't think she's necessarily ugly - she's just made some questionable style choices. like, she's put a lot of work into what is a fairly ludicrous hairstyle, but hasn't done anything at all about her skin. it's almost as if she's trying to blend as male, but if she is the total lack of a beard is a dead giveaway.

a former Netflix creative director just raised $1.6 million for a startup that sells "straight edge" water in tall boy cans and their tagline is "nothing's better than water at murdering your thirst"https://t.co/KJI6Dx0tWd pic.twitter.com/dXBva5A0uP

— Ryan Broderick (@broderick) May 7, 2019

does this count

spengleroffthescale.jpg

going for a metal vibe, which is disproportionately male, so I'll say it clears the bar

jesus fucking christ

I love innovation

would count just as well as response to the totenkopf-aesthetic post in the other thread tho. lmao @ the blackletter

You guys think you're so smart, huh. Why aren't you rich like Mike Cessario?

also connects to the silicon valley thread. I had to consider my options.

age of mergers

in fairness sprite's dreary injunction to "obey your thirst" clearly does not cut it in this time of upheaval

shout out to the og edgelord brand

https://thumbs.worthpoint.com/zoom/images1/1/0307/05/death-cigarettes-unopened-very-rare-originally-from_1_6c0f6cadacabac61137d8cde0d17a48a.jpg

Elan Sleazebaggano was a male Balosar slythmonger who was present on Coruscant, the capital of the Galactic Republic, during the Separatist Crisis.

how the hell is LIQUID DEATH not a Nathan Fielder thing

we've definitely crossed the line from "commercials are indistinguishable from Tim & Eric homages" to "products seem to be designed by Nathan Fielder"

https://pbs.twimg.com/media/D5-03R8XsAAS-BS.jpg:small

always looking for brands that speak to me

I'm part of the Totino's lifestyle. I'll admit it.

I was killing time at the bar over beers last week and started writing down a list of products think are embarrassing to buy versus products that are actually mortifying

kind of split the difference on Charmin with the bears on the packaging

ass cream? you're a man who admits his problems and is taking care of them

water with a metal design scheme? mortifying

the text on shampoo bottles is routinely amazing to me

especially love those that offer a french translation

you're giving away my french language learning program idea

rincez, ecoutez, et repetez

vrais poo for mes sham friends

especially love those that offer a french translation

― mookieproof, Tuesday, May 7, 2019 12:49 PM Bookmark Flag Post

Man, tell me about it. I can't even buy a chainsaw in North America without seeing that prissy language all over everything.

https://i.imgur.com/kVs6llT.png

Hey, Poulan! France is in Europe, ok?

i've never understood why the french are so bad at chainsaw safety, but glad that the safety messaging is targeting them now

miss u, Poulan Weed Eater Bowl

I thought the famous chainsaw massacre happened in Texas?

more like Paris, Texas

The Liquid Death thing has a very retro 90s anti-marketing marketing kind of vibe to it. I could see it being successful for a short time and then falling off the map.

so bad ass....

We couldn't find a makeup brand formulated specifically for men's skin; so we created one: https://t.co/X0xaeIOBsV pic.twitter.com/XDRySRWTkq

— War Paint (@warpaintmufm) May 8, 2019

marketing opportunity missed by not calling it ForSkin

they'll probably change the name to that after they find out that the band "warpaint" contains GIRLS, thus ruining their brand name forever

marketing opportunity missed by not calling it ForSkin

irl lol