Remember, any product can be marketed to men, even something that has been the exclusive province of women for time immemorial, like water. All you need to do is make sure your marketing materials are really tough and masculine.Connect with men by showing them things they love. Things like: fire, tattoos, blood (non-menstrual), skulls, bulls, spikes, leather bracelets, dirt, rocks, SEXXX, mountains, cold hard CA$$$H, motorcycles, barbells, gray T-shirts, red meat, Joe Rogan, golden retrievers, skateboarding, camo, guitars, dinosaurs, sports, knives, arm-wrestling, regular wrestling, the constant all-consuming fear that if you don’t assert your masculinity aggressively enough people will dismiss you, sweat, shredded abs, tigers, saying swears, cigars, quoting Scarface, more SEX, weapons, Tucker Max, baseball caps, jackhammering, mud, trucks, iron, the Sports Illustrated swimsuit edition, abandoned construction sites, brown liquors, those big tires you push over, etc.
So, for example, say you’re trying to sell an exciting new fruit-forward Pinot Noir from Oregon. Call it Dirt Blood, and have your ads be videos of a man driving a truck on a dirt road and chugging Pinot, before pulling over to make out with a woman with big boobs (hot). Then maybe he looks into the camera and says something like, “Dirt … It’s in my blood.” And you’re like, What? But you’re also pumped. You’re pumped to buy a wine called Dirt Blood.
― shared unit of analysis (unperson), Friday, 10 May 2019 12:20 (four years ago) link