RFI: Market-specific and station-specific radio edits

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the pop remix of "cruise" by florida georgia line has a line that goes "i got my windows down and my radio up / get yer radio up" repeat a few times toward the end. i remember some stations playing a version that subbed in the station's name on the last line

i don't recall hearing it myself, but i think i remember reading a post here saying that ne-yo's "so sick" was played with substitutions like that by some stations (ofc on the "why can't i turn off the radio?" line)

many terrestrial stations played a version of black eyed peas "boom boom pow" w/ the word 'satellite' edited out of "here we go, here we go, satellite radio"

dyl, Saturday, 4 April 2020 05:31 (four years ago) link

xp Re: “We Built This City”:

The song includes a local DJ’s voice-over during the song’s bridge. It mentions the Golden Gate Bridge and “the city by the Bay,” referring to San Francisco, Jefferson Airplane’s home.

Yet, when the song was played around the country, it was often tailored for the particular market — even though it wasn’t Starship singing.

“We did a bunch of them; it was pretty believable,” says Jonathan Wolfert, president of JAM Creative Productions, Inc., which has sung and produced radio jingles for 40 years.

Wolfert said it was a challenge to assemble a group of singers that could sound like Starship. “We got a good copy of the generic mix, and we’d sing over it.”

In most cases, the audience “thought the band had done it, when in fact it was us.”

Albie Dee, a longtime fixture in Washington radio and currently the program director at WOCQ/OC 104, remembers playing the localized version when he spun the record at WKSS in Hartford.

“You couldn’t tell it was jingle singers,” says Dee.

Chris Roth played the single often in the Washington area, at Mix 107.3, WASH-FM and Big 100.3.

morrisp, Saturday, 4 April 2020 06:34 (four years ago) link

I love a locational shout-out in a record

https://www.youtube.com/watch?v=IIQ_FmVUJjI

"I can tell it was a UK thing, Agent X remixing"

boxedjoy, Saturday, 4 April 2020 08:48 (four years ago) link

"You and I" by Lady Gaga does this.

Kim Kimberly, Saturday, 4 April 2020 15:10 (four years ago) link


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