"We're not rockstars, we are a big, faceless corporation"

it's almost this reverse shock thing, like we shocked you before by being so out there and weird but now you expect it so we're suddenly going all buttoned down

https://www.youtube.com/watch?v=M8xheJCLPg0

https://img.discogs.com/3HfCQwx2cPb8BrKshHH8_A8cFS4=/fit-in/300x300/filters:strip_icc():format(jpeg):mode_rgb():quality(40)/discogs-images/R-122510-1412716171-4331.jpeg.jpg

Definitely Chic, they were explicit about what they were doing.

The early lineup of The Association may have been going for something like this.

http://images.45cat.com/the-association-pandoras-golden-heebie-jeebies-1966-15.jpg

The whole Mod phenomenon of the 60s implied that they were ready to fit in with the working world, although of course their loyalty was not to a given corporation but to the Mod style as a whole. But this is going back so far in time that notions of "corporatism" were very different.

If you look back at the 60s it's interesting how many bands wore suits and ties, though often fairly 'groovy' ones, and had pretty short hair. The full-on long haired hippy look didn't really begin to predominate till about 1969, and then it took over in the 70s.

https://img.discogs.com/MY1wwjYtlgnx2Mez0_Teepjwo_g=/fit-in/600x213/filters:strip_icc():format(jpeg):mode_rgb():quality(90)/discogs-images/R-3197124-1321263822.jpeg.jpg

I'm a little surprised this wasn't the concept for a turn of the millennium Dan the Automator project.

(xp) Yes, good one. There's a whole corporate speak blurb that goes with it too.

xps digression - It even seemed like there was a mini-backlash to long hair among some groups circa 1967, eg The Beatles. A lot of them tidied up; there were more layer cuts, more perms too. But yeah, even in movies of the late '60s you would see hipster or counterculture characters with very short hair. First one that comes to mind is Alan Arkin's character in Wait Until Dark who's searching Audrey Hepburn's apartment for heroin.

The new Steven Wilson has elements of this, tying in with the satire on consumerism. The box set has a guarantee and questionnaire, the video has him in a suit carrying a briefcase around, etc.

This, from that Wilson box set, is fucking incredible:

https://pbs.twimg.com/media/Es3PxvPVgAIKn9-.jpg

iirc The Hafler Trio did a very similar thing to the Residents Cryptic Corporation with their first record, even going so far as to invent an N. Senada character.

Also in the many theatrical conceits that surrounded Cardiacs, they maintained that the band were rather unwillingly under the supervision of the ABC (Alphabet Business Concern) led by the 'consultant'

Didn't Andrew W.K. invent a big hoax around this topic?

Actually PiL probably did this first, though not very convincingly.

iirc they explicitly did this sometime after Wobble left, announcing that they weren't a band but a company that would be branching out beyond music.

They announced that in the Tom Snyder TV interview in June '80; not sure if Wobble was still in the group then.

wu tang also an obvious reference here

(xp) They were talking about it as far back as "Metal Box". Not actually doing anything about it of course.

Factory catalogue system is an example too I guess, calling their first release A Factory Sample, FAC1 FAC3 & FAC4 being club nights, FAC7 being note paper, etc.

The whole Mod phenomenon of the 60s implied that they were ready to fit in with the working world, although of course their loyalty was not to a given corporation but to the Mod style as a whole. But this is going back so far in time that notions of "corporatism" were very different.

― Halfway there but for you, Thursday, April 1, 2021 10:24 AM (one hour ago) bookmarkflaglink

That was part of the irony (as best articulated by Who fan Irish Jack Lyons in the 2012 Quadrophenia documentary): these speed-gobbling but immaculately dressed kids would have jobs as filing clerks, and would be told, "Ah, you're management material!" Yep, no interest in that at all, gonna gulp some more pills now, thanks.

This is quite a stretch from the thread title, but in "Legend of Paul Revere", Paul Revere and the Raiders admit, "our business manager is our biggest fan".

so there's this genre of music called hip-hop

Yes I'm surprised nothing's been mentioned yet. I feel like there's something more genuine going on in hip hop than archness or irony though

Yeah it's not ironic but there is a self-awareness about it, a pushing through the fatigue of capitalism ... I dunno there are people on this board a million times more competent to speak to this.

Erasure's 'Chorus', packaged like a piece of business software from the early 90s.
https://lacyscottknight.blob.core.windows.net/stock/431703-0-medium.jpg?v=63732042696447

https://www.youtube.com/watch?v=SNjVpThEEVk

Kiss, 'Dressed To Kill'
https://lastfm.freetls.fastly.net/i/u/ar0/673ad9a3d424b73ee697e39305759203.jpg
Only Peter Criss actually owned a suit, so the other three are wearing suits belonging to their manager, which explains in particular Gene Simmons' goofy appearance.

explains some of it

https://images-na.ssl-images-amazon.com/images/I/812b6xKdRpL._AC_SY450_.jpg

CTRL-F "Corwood Industries" not found

seems like there's a line to be drawn here between the OP and "bands posing in suits for a photo"

or maybe that's just putting too much thought/effort into it, and we don't really want to turn this into another New Jersey

https://upload.wikimedia.org/wikipedia/en/2/21/The_Board_of_Directors_%28album%29.jpeg

This sort of self branding usually invokes fetishism for early digital technology and '80s commercial and marketing aesthetics. A lot of Vaporwave certainly fits the bill.

The difference in hip-hop is that Jay-Z may be a business, man, but he's also keeping it real. Realer than Sigue Sigue Sputnik, anyway.

Windows 95 / “Start Me Up” is the classic text here

also, equation of sharp suits and corporate culture feels weirdly off to me.....like, show me pictures of bands dressed like 1995 Gates & Ballmer dancing

I know we all tried to erase it from our memories, but Arcade Fire tried to do this with Everything Now.

I’ve always been keen to see the Rolling Stones push the band-as-brand ethos to its logical endpoint, and recast the band. Then the Authorised Rolling Stones can continue generating income after the current members are retired/dead. Kind of like how they recast James Bond, or how superheroes sometimes pass on the mantle. I think they could actually do it?

I like it because it might cause some boomers to stroke out from worrying about authenticity. I also like the idea of a teenage fan getting excited about “the new Mick” in 2047.

Menudo have done this for decades

the Pet Shop Boys used to complain that people didn't take them seriously when, in the '80s, they talked of their plans to recast the band with a bunch of young hotties, or a couple of nuns, every few years.

Maroon 5 LLC