Pedal geeks i need u (help jjjusten make decisions about awesome pedals for his store)

https://www.youtube.com/watch?v=EVbeaDwDcWg

https://www.youtube.com/watch?v=syruqlA0hpM

"Key Moments:
17:00 Kevin pleases himself.
19:20 J seems to nod approval.
23:32 J ‘Let me take over’.
26:23 Kevin imposes more knob twists."