Instant Coffee C/D, S/D

Hah, about 30 mins ago I was thinking to start a box/cask wine: c/d thread in homage, but bailed. Anyway, to further derail thread, I like the boxed Banrock Shiraz Crystalz sorta ok, k?

led by circumstance into making do with a jar of grocery store brand instant, i have done research and am informed by wikipedia and the beeb that

instant still accounts for 77% of the coffee Brits buy to drink at home, according to market research specialists Mintel. In Italy it accounts for just 1%, in France 4% and 7% in the US. The UK market for coffee at home is growing and is now worth in excess of £1bn annually. Instant has lost market share recently but still dominates over the likes of ground coffee and beans.

for years when i was a kid my dad, american, kept a jar of instant in the cupboard for drinking on weekends, i suppose primarily saturdays, since he drank 1-3 cups a day at work during the week and apparently would get a caffeine headache when he missed it. (i say saturday, because there is coffee at the fellowship hour after church service on sunday.) in retirement i suppose he started drinking instant more regularly.

Several years ago at a worksite that didn't provide any coffee, I started drinking Medaglia d'Oro instant espresso. It was acceptable, compared to the alternative of driving to the nearest Starbucks. (On slower days my coworkers would collect orders for two or even three Starbucks runs.)